Steal this: Student Guide to Social Media

If you click the image below, you'll be taken to the Student Guide to Social Media. This is an interactive online resource, giving information on various social media platforms, and on tasks you can accomplish using social media - it is aimed primarily at undergraduates but has applications across the board. It is made available under a BY-NC-ND Creative Commons licence: in other words if you think this resource might be of use to YOUR students, feel free to use this, link to this, make it part of your own institution's website, just as long as you credit the creators (the BY part), aren't using it for commercial purposes (the NC part) and use it entirely as it is, in its current state, rather than creating your own version or derivatives (the ND part).

Alternatively, book mark libassets.manchester.ac.uk/social-media-guide/ or click the link to open the resource in a new window.

A Northern collaboration

The resource is the result of a joint project between the Libraries of the Universities of Leeds, Manchester and York, developed over the Summer. Michelle Schneider from Leeds' very successful Skills@Library team approached me about working together on a social media resource for undergraduates - I was extremely pleased she did, because it was something on my list to do anyway.

There's a lot of support out there for postgrads, academics, researchers generally in using social media, but I don't think there's as much for undergraduates. It's an area we're looking to expand at my own institution, and as well as face-to-face workshops I really wanted something that worked as an interactive learning object online, probably made using Articulate / Storyline. Imagine how pleased I was, therefore, when Michelle told me the other collaborators would be Manchester, including Jade Kelsall, who is absolutely brilliant with Articulate! I'd worked with Jade before at Leeds; she provided all the technical expertise to create the Digitisation Toolkit (using the Articulate), one of the parts of the LIFE-Share project I actually enjoyed. Also on the team were Carla Harwood at Leeds, and Sam Aston at Manchester.

So we got together, brainstormed on lots of massive pieces of paper, photographed the paper with our ipads, emailed each other a lot, and came up with a resource which we think will be really useful. I feel quite bad because I was off on paternity leave for a month of this and it took me ages to get back up to speed, so I don't feel like I contributed enough compared to Jade and Michelle who worked tirelessly on this (sorry guys!) but I'm really pleased with the result. It's gone down very well on Twitter, and I was excited to see we've found our way onto a curriculum already:

Look what we're using in iSchool #infolit class today! @shelldaynight @jadekelsall @tribigild @theREALwikiman http://t.co/5sk5PfcZKR

— Róisín Cassidy (@Roisin_Cassidy) November 5, 2013

How it works

Increasingly as I do more and more teaching, training, and planning, I'm aware that when introducing people to new tools (or trying to help people use existing tools better) you have to give them two different versions of the same core information. The first and obvious thing is how to use a tool - e.g. here's Twitter, here's how you create an account, here's some tips on using it. But this assumes some prior knowledge - what if you don't know why you'd need Twitter? So you also have to present the information in terms of tasks people want to achieve: "I want to boost my professional reputation" is one such task, and Twitter would be among the tools you might recommend to achieve this. The great thing about using Storyline is we can do exactly that - students can explore this resource by tool, or by task, or both.

We've also included case studies (some video, some not) and I'm indebted to my colleague in the Career's Service at York, Chris Millson, for providing a lot of really useful information about both tools and tasks and sourcing case studies...

The resource is, deliberately, very straightforward. We stripped out everything non-essential to give students easily digestible, bite-sized introductions to the various things they might want to use these tools for (Twitter, Facebook, LinkedIn, Slideshare, Google+, Academia.edu, blogs etc). It's also relatively informal without attempting to be in any way cool or streetwise. I've showed it to some of my students in info skills classes already and it's gone down very positively; I think even students who are very au fait with web 2.0 tools still appreciate some guidance on how to meld the social with the academic and the professional.

So, check out the Students Guide to Social Media, tell us what you think, and if you'd like to steal it, feel free.

Marketing Libraries: What the not-for-profits can learn from the lots-of-profits!

A couple of weeks ago I presented a webinar for WebJunction on marketing libraries. Part 1 of this post is all the information from the presentation, including a video archive of it, and Part 2 is about the process of presenting in a webinar, for anyone interested in that side of things.

Part 1: Marketing Libraries

The webinar covered marketing principles (several ways to start thinking like a library marketer) - and marketing actions (ways to communicate including Word of Mouth, the website, social media etc). There are various ways you can access the content.

If you want a brief overview:

Here are the slides, with a couple of bits of info added in so they make sense without me talking over the top of them.

Marketing Libraries: What the not-for-profits can learn from the lots-of-profits! from Ned Potter

If you want the full detail:

You can view the full Archive (combined archive of audio, chat, and slides) - this requires JAVA and is a bit more technically complicated than the options above and below, but you get the full experience of the slides, me narrating them in real time, and the chat happening in real time, where you'll find lots of good ideas.

If you want a version you can watch on any device:

Here is the YouTube vid of the webinar - the good thing is you can watch this on a phone etc, the downside is some key points are missed where it skips or the live-streaming briefly went down, and it's hard to read the chat that added so much to the presentation. (You can, however, download the  chat (xls) to read in Excel as you go along.)

When I get a bit of time I'm going to break this down into smaller videos on each topic.

Part 2: Presenting a Webinar

Presenting a webinar is an inherently odd experience because you can't see the faces and responses of your audience. I rely on this a lot to know what is working and what isn't - a presentation is all about communication, after all. Not only that but it's a much bigger audience than for a normal talk - there was nearly 600 people watching this as it happened.

Above is what my desk looked like - iPad to monitor tweetstream (which I didn't have the wherewithall to actually do), landline phone to speak into (I had it pressed against my ear for the first half hour before realising there was nothing to actually hear), G&T to drink (later decanted into a glass with ice, don't worry), iPhone to live-tweet pre-written draft tweets from (it was too stressful to do this well, so I sort of tweeted them in clumsy groups), PC to present from and clock to keep to time by.

I asked for some advice on Twitter about what makes a good webinar - much of it was about good presenting generally, but the web-specific stuff centered around making it as interactive as possible (the technology limited how much I could do this, but I tried...) and giving people time to catch up (I think I pretty much failed to do this). Very useful advice from Jennifer at Web Junction included not putting any animations on the slides because these don't render well in the webinar environment (if I wanted stuff to appear on a slide as I went along, I made two versions of the slide and moved between them). The particular platform we used meant I had to dial in with a phone - a PHONE! - and talk into that whilst manipulating the slides, that was very strange. I had a practice run the night before and I'm glad I did - in essence I found out I just cannot present sitting down, I need the energy that comes from pacing around, so I ended up using my slide-clicker so I could wonder about my house without having to be too close to the PC... The downside to this is I couldn't monitor the chat nearly as well as I wanted to, to respond to questions, because I often wasn't close enough to read the small text.

This was the first time I'd done one of these solo - previous webinar experience had been as part of a panel. As is often the case, as soon as I've done something properly and learned how it works, I want to do it again but much improved based on what I now know. So I'm hoping to work with WebJunction again next year (I find their site a really useful source of information and expert opinion). But the feedback from this one was great, some really nice comments in the chat and even a reference to my accent via private message...

I enjoyed this whole thing, and clearly live-streaming and web-based events are going to be more and more important. They're very convenient for attendees, less so for presenters (I had to banish my family upstairs for example!) but I did get to wear shorts for a presentation for the first time, and even drink Gin & Tonic during it, and that was ace.

10 top tips to take your organisation's Twitter account up a level

My current column for Library Journal is all about taking a Twitter account to the next level. It's hard to keep organisational accounts progressing - a lot of them plateau after a while - so there's 10 golden rules to get you past that point.  

The 10 golden rules in brief, are:

1. Only tweet about your library one time in four
2. Analyse your tweets
3. Tweet multimedia
4. Tweet more pictures
5. If something is important, tweet it four times
6. Use hashtags (but don’t go mad)
7. Ask questions
8. Get retweeted and your network will grow
9. Put your Twitter handle EVERYWHERE
10. Finally, avoid these pitfalls .

Read the full article with expanded information about each rule, here.

Ridiculously excited to be interviewed in SLA Information Outlook

I love being a member of the SLA - although the word 'Special' in the title implies that it will be solely aimed at legal or business librarians, it actually has a large percentage of its membership coming from academic institutions like mine. Part of membership includes getting the magazine, Information Outlook. This is a really good trade mag - there's a lot of useful, intelligent, grown-up content there. My favourite part of it is the member interview section, 10 questions with... I've learned a lot from it (and loved reading Bethan Ruddock's one when she did it) so I was ridiculously excited to be asked to participate in it. I've done a few interviews now but, with the obvious exception of Circulating Ideas, they've all been via email. This one was a proper telephone conversation with Stuart Hales in Washington, which was taped and then transcribed. It was exciting doing it this way. I got a copy of the questions in advance, although we went off on different tangents in the conversation itself (Stuart told me a great wedding-crashing related tale which you should force me to tell you should we meet at a conference or in a pub...). I was a little bit apprehensive in the lead-up to it because the questions seemed slightly passive-agressive in a weird type of a way, but Stuart wasn't remotely like that in the actual conversation, so I think I just got an incorrect impression from them on paper!

We talk about marketing, the SLA itself (more on that below the interview), the Buy India a Library project, professional development, new technology, and taking a step back. (Whimsical tales of my ability to lead a walking tour of York are greatly exaggerated. :) ) Anyhow, here it is - it specifically says at the bottom of this page that it's for personal use only and not for reproduction, but I've got proper permission to use it, I promise...

Ned Potter Information Outlook Interview by thewikiman

If you're an SLA member you can read the whole July-August 2013 issue from which this came by logging-in here.

On the subject of the SLA, at the weekend I read this absolutely brilliant post about the organisation and the annual conference, by Penny Andrews. It articulated things I value about being a member which I didn't know I knew... It certainly seemed to chime with a lot of people judging by the Twitter response, so particularly if you're not an SLA member but have wondered about it, have a read.

I'm a member of both CILIP and SLA, and will continue to be so. I get different things from them - in some ways I feel that CILIP helped me more as I was growing up (which is partly why I'll keep paying my membership fees; I owe them) and SLA helps me more now I'm grown up. The SLA is / are a confident bunch, and very positive - perhaps this is partly because they are under less obligation to 'save libraries' than CILIP or the ALA, so there's a lot less hand-wringing. (Incidentally, I LOVE Penny's comments about MOOCs and gamification in that article!) There's a lot of money in the organisation (they work hard to build and maintain relationships with corporate sponsors) and quite honestly it's nice to be part of an organisation that can afford to do things with style and without an ever-present sense of worry about finances. The downside of this is that it is if you don't like wearing suits for work-related things, and aren't going to do so just to fit in (*raises hand*) you can feel under-dressed at the London SLA-Europe events! Penny talks about being treated as an equal at the conference in the US, regardless of the status of the person you're talking to - I'd agree with that, but if you start mixing with the sponsors in London, expect at least a couple of them to be baffled that dressing in a suit and schmoozing isn't your number one priority...

What the SLA does (in my view) is focus on making us into better, more effective information professionals. They can afford to focus on improving us, and let others worry about the Latest Big Library Crisis besetting the profession. Part of the way we can endure in libraries is to be really brilliant at our jobs - it feels like the SLA addresses making a practical impact in a very hands-on way, all of the time, rather than being side-tracked. The conference itself remains the greatest experience of my professional career - I'm over the moon to be going back, to Vancouver in 2014, to give a few talks and see everyone again, and generally drink up the atmosphere of niceness and happiness.

Here's the link if you're thinking of joining; I wish I'd done so earlier. I didn't sign up to the SLA previous to winning the ECCA which gave me a year of free membership, because of the cost. To spend a big chunk of money on something work related, especially after already paying for CILIP membership, is daunting. But it's based on a sliding-salary scale so you pay less if you earn less, and now as a proper fee-paying member from my point of view (and from that of all the members I've talked to), it's worth it.

Librarianship can be tough these days, but the SLA makes you feel good and gives you confidence - that's not a trivial thing.

How we made a (pretty nice) virtual Library Tour video for almost no money

NB: This post has been in my drafts folder since September 2012! I never got around to finishing it, but I've done so now because anybody who wants to use a similar approach, there's probably just still time to get your video ready for the new academic year if you start right away... Last year at York we launched our virtual tour of the Library - a new video to replace the physical tours we used to do. Here it is:

(This on my YouTube channel because I don't want to artificially inflate our Library YouTube Channel's viewing statistics by sharing that version on here.) I found doing this video one of the most stressful, tiring and rewarding things I've done in my job... This post is all about how we went about it.

Before we go any further, the first thing to say is the video went down extremely well with students and staff. We got great feedback on it, so I think this method works.

The principles

I watched every single virtual tour video I could find before planning this one, and this gave rise to quite a firm set of principles in mind as to how we'd do ours. There are some really goods tours out there, but every video I saw had at least one element I felt I wanted to avoid... So ours was based on the following:

• No scripted scenes. This is a video aimed at students - they can be a cynical bunch, and I wanted to avoid any kind of construct or fakery that might annoy them. For example, the camera just 'happening' upon a reference-interview type situation at the desk, or wide shots of people walking to the next part of the tour - you know these are staged, and it influences the way you perceive the film. Our video would be delivered straight to camera, with people telling the viewer how things work, and showing them directly.
• No librarians on camera. Librarians can be quite bad on camera but that has nothing to do with this principle - we just felt it would be better to have students telling their peers about the Library, rather than us. It's a stronger and more relevant connection.
• Professionally shot, informally delivered. This was a really hard blend - it had to look professional but it needed to be as informal as possible. So the informality comes from the script, which I encouraged the students featuring in the film to change if need be, so it was more like their natural way of expressing themselves.
• No big theme, attempts to be funny, or over production. We wanted to avoid anything that would date quickly, or fall flat, or leave us open to accusations we were spending too much money on videos and not enough on resources...
• No barrier to watching the film. I saw some tours which were QuickTime vids or more sophisticated things than video, but often they needed to be downloaded, or didn't work on certain platforms, or were otherwise tricky to access in some way. This would be a YouTube video, pure and simple. It means we can embed it anywhere, and it's discoverable online.
• Benefits not AND features. Normally I'd advocate talking about the benefits of something rather than the features - it's marketing rule 101. But in this case, we really do have to tell people about the features of the library because that's what a tour does - so I at least tried to add in some benefits too, hinting at the recent studies showing students who use the library most get the best grades, for example.
• Short and to the point. I ideally wanted the video to be under 5 minutes - in fact it's around 6-and-a-half because there's a lot of library to cover and we didn't want to sacrifice usefulness for the sake of hitting a particular figure in terms of timings. But it is as short as we could possible make it. .

The people involved

We employed a Marketing Intern specifically to make videos for us (a genius idea by Michelle Blake!) - he was with us for 3 months, working 2 days a week (the maximum allowed). His name was Balam Herrera, he was a Production Postgraduate in the Theatre, Film and Television Department here at York, and he was absolutely brilliant. I managed him and the video project - as well as the Virtual Tour, we made around 15 short films too (more on that in a future post).

(By the way here's Balam's website: www.balamh.com - I can't recommend him highly enough, he was great to work with.)

We also employed students from the same TFTV department, to present. They had camera experience, and knew how to get a lot done in a short space of time - this was vital to the success of the project in my view.

The camera equipment we borrowed from the University's A/V department.

I no longer have the figures to hand (the perils of not finishing off a post for 10 months!) but basically it cost us under £300 to do, between the intern wages and the student presenters. (That excludes my time setting it all up, but we'd be paying for that anyway...)

The process

Putting together this video happened approximately like this. I wrote a script for what I wanted to be said, and sent it round various senior managers and marketing people for approval and changes. I asked the Chair of TFTV's Board of Studies to send round an ad recruiting for presenters on my behalf (more credible coming from him than from the Library). I watched a lot of YouTube videos as a method of auditioning those that applied without taking lots of time out to meet them all, and chose the three presenters you see in the film above. We set a date. I gave Balam the script. He turned it into a proper shooting script - I'll embed it below, and when you see it you'll realise how important it is to have someone who knows what they're doing with film-making! Then Balam did as much of the filming as he could beforehand - all establishing shots, external time-lapse stuff - anything without the students in, essentially.

Then we filmed it, and edited it, and promoted it A LOT.

Filming it

We filmed it in a day. Even though we did it all between 9 - 5 it felt like the longest day of my life! I was completely wiped out by it - but it was fun too. Here's our shooting script - hopefully gives you an idea of the level of planning that went into this:

Library Tour Shooting Script

If you watch the video and compare you can see how things evolved on the day - we didn't stick completely strictly to the plan.

Generally speaking we got things within a few takes - there were no long sections so the students were able to briefly check their scripts before each shot, then deliver their lines. A lot of time was spent re-shooting the same scene from closer in (we only had one camera), or waiting around for people to stop doing noisy refurbishments which were going on in the Library at that time. In the end we got one student back to reshoot a scene a month later because our catalogue changed - 10 points if you can spot the scene in which he's wearing a different top because the one he wore the first time was in his parent's linen basket back home!

Editing it

Editing it took a LOT longer than filming it - Balam did that on his own, and at great speed, but it still took several days. We had, in total, 120 gig's worth of footage! I tried so hard not to be one of those incredibly annoying managers who makes people change tiny things at great length so it was perfect, but I'm afraid that's pretty much exactly what I was like. We had about 4 drafts in the end, but I was completely delighted with the results.

I wrote the music as a temporary measure until we licensed something proper, but then we ran out of time so had to use mine! We also meant to do a separate version with text on the screen, but ran out of time for that too - all of our other videos have text on the screen so they can be watched without the need for sound, but this one just has a link to a transcript, which isn't ideal.

Promoting it

Although a video is in itself a piece of marketing, it still needs to be marketed. So we tweeted about it (and by the way, tweeting a link to something once does not constitute marketing - if it's important, you need to tweet about it at least four times at different time of the day to catch different audiences) a huge amount, we blogged about it, we embedded it on all of our subject-specific libguides, we embedded it on our 'welcome to new students' pages, we played it in Induction sessions, and we emailed key people within departments to ask them to promote it. It's had, at the time of writing, over three-and-a-half thousand views - the stats tell us in real terms it's had 10,700 minutes worth of viewings. It's hard to imagine any other way of getting that much targeted library information into our students! Around 60% of people watch it on YouTube itself, 30% on embedded version in various places around our website, 8% on mobile devices, which is lower than I'd've expected.

If you want to try something similar…

First of all, start soon - now if at all possible! Tap into the local talent - if your HEI has a film studies department, then you have a pool of talented and willing people to help you do this. Prioritise the key videos you want to do and shoot them first. If you can't afford expensive software, Camtasia is really good for live-action stuff as well as screen-capture. Oh and this guide to marketing with video may be useful.

It's really, really important to promote the heck out of your tour. It's so much effort, you can't risk not getting any reward! Promoting it does not mean putting it in the VLE and mentioning it in the news section of the Library website - it means raising awareness as to the video's value via several media at once.

Good luck!

Any questions, leave them below.