A brief guide to the best sites for finding freely available images online

Reblogged from the Library Marketing Toolkit I'm currently running a 23 Things self-directed learning programme at my University. One of the Things we just covered is Creative Commons images, and the best places to find them. I have a whole bunch of useful sites I draw people's attentions to in the Presentations Skills course I run, so shared them all via the 23 Things blog - it got a lot of RTs when I tweeted about it, so as people found it so useful I thought I'd share it here. Finding good quality images is absolutely critical to pretty much all forms of marketing, after all!

Creative Commons Licences allow people to freely and legally re-use artistic works, as long as they credit the creator of those works. This can apply to any media but it's most often associated with pictures, and there are literally hundred of millions of images online of very high quality, which we can use in posters, brochures, presentations, websites, handbooks, blogposts - whatever we like, as long as we abide by the conditions of  the Creative Commons (CC) licence under which they're made available.

A CC image from Flickr, courtesy of NASA's Marshall Space Flight Center, no less!  Find it at http://www.flickr.com/photos/28634332@N05/7637356614

 So where do you find these fantastic pictures?

• Flickr Creative Commons (http://www.flickr.com/creativecommons/) - Flickr is the big online picture sharing site, and it has the largest single supply of Creative Commons images (that I know of), tens of millions of them. It has plenty of non-licenced images to - which is to say, they're subject to normal copyright so we couldn't use them ourselves - but the link about takes you to CC part. 
• Compfight (http://compfight.com/) - Compfight searches Flickr better than Flickr searches itself. It does all the different CC licences at once, which is useful, and somehow (I have no idea how) it seems to sort the wheat from the chaff and bring back the more useful pictures. When you run a search on Compfight, click Creative Commons from the menu down the left next to the results - from then on, every image you search for you can use.
• Wikimedia Commons (http://commons.wikimedia.org/wiki/Category:Images) has over 15 million CC images and, unlike pretty much all the other sources listed here, the images are categorised (by date, location, format, style etc) so you're not reliant on keyword searches to find what you need 
• Iconfinder (http://www.iconfinder.com/) does what it sounds like it does - finds icons which are available for re-use. So not photographs like the other sites we're talking about, but small graphics and images which can be very useful in presentations. All the pictures in this University of York Library slide-deck are from Iconfinder, for example. 
• Stock Xchange (http://www.sxc.hu/) is the equivalent of iStock Photo except the images are free to use with attribution. It is particularly useful for finding pictures on a plain white background, for use in PPTs. 
• Morguefile (http://www.morguefile.com/) is similar to StockXchange, perhaps not as good (and not as comprehensive) - but the images are even licensed for commercial use, so you can use them to advertise things. 
• Blue Mountains (http://flickrcc.bluemountains.net/flickrCC/) For the completists, a site called Blue Mountains does roughly what Compfight does. Try searching for a keyword but also putting BW in the search box (e.g. bw clocks) - it'll bring back very stylish black and white photos, often with a one-off splash of colour somewhere within them. 
• TinEye MultiColor Search Lab (http://labs.tineye.com/multicolr) is my favourite image search engine (thank you to Katie Birkwood for pointing it out to me). You can't search by keyword - instead you search by colour, up to five colours in fact... How cool is that?  It means you can find fabulous CC images that exactly match your branding! Marketing win.

The ridiculous reach of Slideshare

I'm always banging on about Slideshare.net to anyone who'll listen - I think it's the great underrated social network, the secret weapon of communication. And people do listen - whether it's librarians on presentation skills or social media courses, or academics on web 2.0 / edtech courses, people are amazed at the reach Slideshare can provide. An example I like to give is of a presentation I created a couple of years back called The Time For Libraries Is Now - it's essentially pro-library propaganda packaged up in such a way that non-librarians will hopefully look at it. I've only given that presentation once to a room full of people, but it's been viewed around 70,000 times online - that's the equivalent of my having presented at Wembley Stadium! It's more or less the same amount of effort, for hundreds of times the audience and reach, and that makes Slideshare invaluable. People LOVE to share presentations, they tweet links to them, they talk about them on Facebook, they embed them on their own blogs and sites - and they view them a lot more readily than they'll read an article or a blogpost. It's all about packaging up a message for maximum impact; I've said before on this blog, that if I have something really important to say, I'll say it with slides.  Here's my Slideshare profile. Anyhow, Slideshare have just started emailing users with updates on how their decks are doing. This week I got this:

What struck me (apart from the fact that the Tweets / FB stats are wrong for some reason) is the sheer number of views per week - for things I've already done, and don't update or even regularly add to. Around 2 thousand views a week! This blog gets around 2,500 views a week (unless I actually write a blog post in a given week, in which case hopefully it goes up a bit...) and that's with an archive of 100s of posts for Google to find - Slideshare only has about 25 of my presentations on and yet that many people are receiving the messages I've put out there. (Plus, only four of my blogposts have had over 10,000 views, let alone 50 or 70,000.)

So, information professionals with something to say - make a nice slidedeck and get it on Slideshare. Libraries with key messages for users and potential users - by all means use all the usual channels, but use Slideshare as well! Got some new facilities? Make a slide deck about it, full of nice pictures of those facilities, and embed it on your library homepage. Got some new courses coming up? Create a PowerPoint with what the courses are, why they'll benefit the users, and some quotes from previously satisfied customers - stick it on Slideshare and embed it on your bookings page. Teaching information skills? Put the PowerPoint on Slideshare afterwards so your students can refer back to it.

In terms of getting your message to stick, and generally making slide decks which are nice enough to get shared a lot on Slideshare (and perhaps picked up and featured on their homepage, which guarentees a huge amount of exposure), here's some tips I've previously posted on here - on a slidedeck of course!

Good presentations matter from Ned Potter

And if you're interested and haven't seen it, here's the Time For Libraries Is Now deck I mentioned at the top of the piece.

The time for Libraries is NOW from Ned Potter

Creating ambient awareness of the Library as authoritative source

 

I've recently become a columnist for Library Journal, along with several others, as part of an Advocates Corner feature all about library marketing and advocacy. Here's where you can read the first of my columns, about the increasingly important practice of marketing with video. The second one went online last week - you can read it here.

It's about creating ambient awareness of the Library as authoritative source - the reason it doesn't say that in the article itself is that it's a much better way of putting it than I could come up with myself! The particular phrase comes from Valarie Kingsland, as part of this tweet responding to the article (see more response below).

The central tenet of the article is something I first grasped when Terry Kendrick explained it to me - that it's very hard to get anyone to take an action as a result of any one-off piece of marketing, and that it is this unrealistic expectation which leaves so many library marketers disappointed. You really have to build an awareness of what you do over time, so you're the first thing people thing of when they DO need your services - rather than expecting them to drop what they're doing and run to the Library when they see your tweet / poster / email / leaflet or whatever... Hence the title of the column - marketing libraries is like marketing mayonnaise, in that no one sees an ad for Hellman's Mayo and rushes out to buy some, but when it comes to the time when they need mayonnaise, Hellman's are foremost in their minds because they see so many ads and promotions. Read the article to see what I'm on about!

The reaction to the piece was fantastic, and I'm really pleased to see how many people really 'got' it. I've documented a small selection of it on Storify.

Digital Marketing Toolkit workshop, 21st May, Edinburgh

Next month I'm running a workshop on marketing information services using new technologies. It's a course I really enjoy teaching - during the full-day we discuss marketing with video, mobile, online publishing, geolocation (Foursquare), actual real-life useful things to do with QR Codes, social media... The emphasis as always is on talking not just about why they're relevant, but what actual next-steps you might take towards using them.

The course is being put on by UKeIG - full details can be found on their website.

Here's some pariticpant feedback from last time we ran it:

• Really useful, great delivery. Thanks!
• Brilliant workshop, well done!
• Perfect; taught me more about things I was using and also some new
• Excellent day
• Very informative, paced well
• Hugely useful
• Thought it was a great overview, got a lot from it .

So, I hope to you see some of you there!

People don't need to know about all the services we provide - they just have to know what's relevant to them

Reblogged from the Library Marketing Toolkit Pew Internet have just released their 10 key findings from their Library research:

Greatest Hits from Pew Internet’s Library Research from Pew Research Center's Internet & American Life Project

The slide I'm particularly interested in is number 11, which tells us that:

• 22% say they know all or most of the services their libraries offer
• 46% know some of what their libraries offer
• 31% know not much or nothing at all of what their libraries offer . .

Initially this makes somewhat depressing reading, statistical proof of what we've all known for a long time: the public don't understand what modern libraries actually DO. The library brand is so synonymous with 'book' that there's little room for the many and varied services we offer, and it really is the services we must emphasize in our marketing, now the content we provide is often readily available by other means. Ambiguity or confusion is the enemy of great marketing - simple messages stick so much better. But inevitably, as we change to accommodate the new needs of our users, and add more and more aspects to the offer we make, it becomes harder to summarize the modern library and easily communicate how we can help people in their lives.

Actually though, the figures aren't that bad. 22% is a surprisingly high number to know most or all of the services their library offers - I'm not sure I know all the services my library offers and I work there! With an offering as diverse as ours no one needs ALL that we offer, so what matters is not everyone knowing everything, but each group knowing what is relevant for them. Perhaps it's time to stop worrying about whether people 'understand' modern libraries in general, and move on to simply ensuring that the parents know what services we offer for children, the people on the wrong side of the digital divide know we can help them get online and use new technology , the people who hold the purse strings know how important we are to the local community, and so on.

This process is formally referred to as 'segmentation' or 'segmenting the market' - dividing your users up into groups, basically, and tailoring the message to suit each one. It's something library marketing types go on about a lot, and perhaps fills non-marketing types with dread... But it doesn't have to be intimidating. At its simplest level, you’re targeting each group with a slightly different aspect of the same message, making sure they know about one key service relevant to them, and then letting them discover the rest once they’re in through the door.

Going back to Pew’s findings. the 31% who know nothing of the library is much more worrying. But again, the approach needn't be 'how do we tell all 31% everything we do in the Library!' - it can be about dividing that 31% up into existing segments, and targeting them with relevant services. The average person in the street doesn't need to think 'I know all about the Library'; they just need to think 'I want to start looking into the genealogy of my family tree, and I know the Library can help me', or whatever their need might be.  Segmenting the market is hard to do, but it's proper marketing - the results can be hugely beneficial.