Tech Guide

Library Adolescence. (Or: how can we avoid growing up?)

Increasingly I see more people, organisations or ideas struggling with the transition between adolescence and adulthood. There is something brilliant about them in the first place - something which means they become successful enough to need to grow up at all. Then the process of growing up either dilutes, or sometimes eliminates entirely, the very factor that brought them success.

We all know it happens with consumer products, where two guys in a basement somewhere set out to change the world with an ethical product, and then it becomes so huge they get bought up by the very corporations they set out to provide an alternative to.

It appears to be happening with Twitter -  to quote Alexandra Samuel in the Harvard Business Review: "When Twitter burst on the scene, it was on the strength of an API (application programming interface) that made it extremely easy for developers to create a wide range of user experiences and tools. Twitter was lego rather than destination: a way for people to build something expansive rather than color within the lines." But last friday they announced they were ending all that (or most of it), instructing developers to stop building new consumer-oriented Twitter client applications. They got too big to be open. They had to formalise things to ensure control of something that had become too valuable to be casual about.

in libraries

It happens locally all the time, too, in our work places. The really bright, switched on, enthusiastic library staff - the ones who absolutely LOVE libraries, who really GET what the mission is whilst accepting that the way we implement this is changing all the time; the ones who are amazing with the patrons - pretty soon get promoted away from the front-line, so end up spending far less time (or no time at all) dealing with the people (for whom libraries exist, after all).

What I'm really interested in, is the grass roots movements in libraries, and how they can cling on to what makes them great when they grow up into fully fledged library services. It seems there's a lot of individuals or groups who are making things happen on their own, rather than waiting for the Great Library Machine to lumber in to action and give them top-down instructions and go-ahead.

When I was in Cambridge for the #LAC11 conference, the whole afternoon was given over to presentations on these kinds of initiatives - 23 things programmes, teach-meets, library presence at the fresher's fair, Open Libraries. Projects which people decided to get done, and which were run (to a greater or lesser extent) informally, without people having big meetings with minute-takers, often without budgets being involved - in short, without all the trappings of micro-managed organisation that prevent an idea from being dynamic and agile. A lot of these initiatives went really well, which means they'll be repeated, and expanded, and officially sanctioned - which means there'll be minutes, maybe some money involved, and basically they will be held to account a lot more. This isn't necessarily a bad thing, but it can prevent the kind of innovation and quick-response to new ideas which made them work the first time around.

the shining example

The shining example of what can be achieved when you decide to take some action is surely Voices for the Library. The majority of people reading this will know who they are already, but for those who don't: this is a campaign group made up of librarians all of whom have proper jobs, but who come together in their own time (often via social media) and have achieved extraordinary success in a very short space of time. If you've read a newspaper article about libraries, chances are you may have seen a quote from at least once VftL member. You may even have seen them on the 10 o'clock news. They've muscled their way in to the library narrative, and speak for us where previously we weremute and unrepresented, like a someone standing trial without a lawyer.

They have done this by being flexible, proactive, dynamic, and aggressive. But of course, the whole point is they had to come together and form something new, because the existing channels weren't getting the job done. They had to move outside the usual library environment and set up their own suburb to achieve, because only then were they unburdened by the usual restraints. Even now, their success has led to some compromise - they have sponsorship and plenty of celebrity support, which means they can't say anything completely outrageous (not that they'd necessarily want to) and their members probably have to self-censor a little more even when they're 'off duty' as VftL and just speaking for themselves - plus Phil Bradley has had to stop being involved because of a potential conflict of interests with his CILIP Vice-Presidency. The great thing about that, of course, is that he's bringing some of the forward-thinking dynamism that VftL have thrived on, to the massive, multi-million pound operation that is the Chartered Institute.

the big question

The big question is, how do we combine power and authority, with agility and malleability? How do we become more like a flock of birds, who are capable of the same dynamism and adaptability when they are flying with 3000 of their peers, as they are when flying solo? How do we become adults without losing the ideals, ideas, and rebellion of our adolescence?

so what's the big answer?

I really wish I knew - I suspect it has a lot to do with bravery, being willing to try something and fail, and being able to listen and understand really well. Being brave - doing something you know might not work - gets harder and harder the bigger the organisation, because more and more people are stakeholders in your success, and more and more people will know about your failures. But there's evidence that bravery and innovation can work - CILIP seem much more gutsy and more responsive under the current regime, and it's working so far; Andy Priestner is in a position to implement new and intimidating (to some) ideas at Cambridge, and does so, successfully. People like Buffy Hamilton and David Lee King seem to be getting it done on their own terms in the US, which is inspiring.

I suspect a lot of library-innovation success is about empowerment - librarians empowered to make decisions without endless checking for approval, and in turn empowering their staff to take control of their own area and revel in autonomy.

Anyone else have a big answer to the big question?

- thewikiman

a new bit added later

I wrote this post a while ago and haven't had time to proof it, add the links etc so only got around to publishing it today. I've been thinking about it since, and the more I consider it the more I think a horizontal hierarchy is the key to this issue. If you have a traditional pyramid structure there are just too many levels of seniority to escalate issues to, to ever really get anything done. A flatter system allows for more people to share more of the power - and because no one person (even a genius, visionary leader) can expect to know about or to be able to facilitate EVERYTHING, perhaps that's the key. Distributed power equals agility?

One of the main strengths of LISNPN (already, and even more so if and when it realises its potential) is that the face-to-face meet-up events are run by people from the regions in which they take place - there is no top-down instruction or go-ahead happening there, people just do stuff under the LISNPN umbrella. That's easy for the network because it's an informal network, there's not a lot of money involved in it, the stakes are low. But maybe big organisations need to try and have that aspect of self-organising cells that work independently towards the same ideals, in order to be able to incorporate all the great new ideas and initiatives which library staff are capable of.

Also, make sure you read Andy's comment below, it's ace. :)

7 reasons people don't use twitter, and why 'It's a conversation' is the answer to all of them

Quick presentation I had to prepare to link to from another presentation! There are a lot of misperceptions about twitter, many of which I used to share. This stops people using it, which is a shame. Basically, people who don't 'get' twitter, tend not to realise how much it is about dialogue, interaction, and engagement. So this is an effort to tell people - because I think twitter is ace, and information professionals who aren't using it are in real danger of being left out of the loop.

If you're going to use a stick, you'd better have a big enough stick

Comic Twitter has been alive with the sound of mutiny for the last few days, in response to Harper Collins announcing a 26-time lending limit on their eBooks. In case you've not seen this news, the short version is that the (huge) publisher has somewhat shafted libraries by imposing a pretty small limit on the number of times their e-books can be borrowed, before they need to be re-purchased. (A fuller explanation can be read here on LibrarybyDay, including links to a whole bunch of articles on the subject.)

One of the responses to this has been a call to boycott Harper Collins. There is a special website for it and everything. I can see why people are in favour of this, and it's nice to see some aggression from the library community in the face of a threat. However, this boycott fails on two fundamental levels, in my opinion:

ONE: the stick you are trying to beat the publisher with is not big enough. They can get by despite a library boycott.

TWO: there is no point in protesting about / boycotting ANYTHING unless you are presenting a viable alternative. (Student fee protesters take note.)

This excellent post by Sarah Glassmeyer does the maths and concludes that libraries simply don't make up enough of publisher's revenues for a boycott (which would only ever be partial if it happened in earnest at all) to be a game changer. There is no point in starting a fight if you don't have a chance of winning the fight - you'll end up bloodied, or having to back down.

And as for point two, there is no way Harper Collins would do this without giving it some serious, long, hard, thought. They would also have anticipated an angry reaction from the library industry - and they have gone ahead anyway. Therefore, what are the chances of them caving in because of librarians protesting now? I think you have to put a viable compromise on the table to be taken seriously, not just lash out because it's unfair. The library industry is acting like a wounded animal, when cooler heads are called for. Where is the alternative model for Harper Collins to consider?

Other things that spring to mind about the boycott idea:

  • It doesn't make the library industry look too good
  • As many others have said, you've got more chance of making change happen from the inside than from the outside
  • We've been screwed by publishers for years (I used to work in e-Resources, trust me) so why particularly call for collective action now? What do we do if the other publishers fall into line - boycott all of them? We have a duty to our own customers to actually provide them with stuff
  • Yet again, we are an industry divided. We need to be on the same page to move forward! But I realise that is very hard to achieve.

.

Just my opinion.

- thewikiman

Library advocacy 2.0. Converting the Internet, one random stranger at a time

I decided to try some library advocacy of a new kind, today - I went to Omegle and took on some strangers. Omegle connects you to a random stranger, and when one of you disconnects that's it, conversation over. So could I win over some people to the library cause..? The results are below - I have to say, at first it seemed too easy! Random Strangers love libraries, apparently. :) Attempt 1: already loves libraries...

Omegle chat

Attempt 2: I end up asking him more questions than he asked me...

 

Omegle chat

Attempt 3: FINE DODGER!

Omegle chat 3

Attempt 4: thewikiman fails to excite conversational partner

Omegle chat

Attempts 5 and 6: surely SOME people don't like libraries? Otherwise how come we're in such crisis?

 

Omegle chat 5

Omegle chat 6

Attempt 7: It's a tough sell, but someone has to step up to the plate. Censored for your own protection, he really was a filthy little man (or woman)

Omegle chat 7

Attempt 8: finally, a conversion! This makes it all worthwhile...

 

Omegle conversion...

:)

- thewikiman

Buy India a Library illustrates the power of social media once again

Last month I wrote a blog post outlining the Buy India a Library project, and calling for donations. We wanted to raise, in an ideal world, £1,350 - enough, remarkably, to build a library in a book-free zone in India, AND to build a donkey-drawn mobile library that would travel around Africa. This month we will hand over the unbelievable £2,420 we raised in just two weeks, to the charity that administers the donations.  If you're time poor, you can just have a look at the slides below to learn a bit more about it - and thank you if you got involved!

I seem to be genetically programmed to try and break-down things I've used / done / been involved with / learned about, and repackage them for consumption by the wider community - so if you're less time-poor, read on below the slides for some of the stuff I learned from the experience, about using social media for a campaign like this.

The power of social media, writ large

A lot of people talk about the power of social media, and it can tend to polarise people - either you get really put off by all the fuss, or you become a social media evangalist yourself. For me, this was conclusive proof of the power of social media, as it was the mechanism by which we could communicate with people, and draw together a community of librarians (and non-librarians) who wanted to get involved. Crowd-sourcing was made easy by Twitter, and our conversation reached people none of us had previously connected with.

Aaron Tay has written in detail about four recent campaigns for libraries (including Buyalib) that use Social Media.

Working together

It was great working with Justin, Andromeda and Jan (and huge thanks to Andromeda for suggesting we do this at all). All of us brought something to the table that made the foursome a really strong unit. Not 'more than the sum of our parts' as such, it's just that the sum of our parts was a lot more than any of us on our own (obviously). I'm not sure it would be possible to have done this invidually, and why would you want to? Collaboration is ace.

We didn't use any particuarly advanced communication methods, by the way - just emails (lots of 'em!), Twitter DMs, and a Google Docs spreadsheet. Plus of course a Wordpress.com blog which we all had access to.

If you're planning something similar...

I wish I had some peircing insights into what we did, or top tips about what unique things we employed to get it done - but I don't! We just tried it, made it as we went along, and it worked. But a couple of things that I noticed along the way:

  • There is huge momentum for this kind of thing initially - you need to capatalise on this before people get bored! Lots of people got excited about the idea, and RT'd, and donated - but after a few days that momentum had ebbed away and I was worrying we were starting to annoy people by constantly tweeting links and demanding their money. So I'd say, for a campaign like this, don't launch until you're completely ready - you need to be around to really push it when you do launch and make the most of the initial good-will.
  • Mix up the information you provide. We had a lot of info and things to say about the project from the get-go, but we aggregated it in several blog posts over time. You need new things to say, new angles to come from when you blog about it - otherwise it's just 'we've made X, please give us more!' every time, and people won't keep reading.
  • It was a Twitter campaign, but moving it off Twitter got results too. We pitched buyalib as a 'let's crowd-source the money to build a library, to build a library' type campaign, but obviously Twitter is a bit of a bubble. After a while, everyone who is going to donate has seen your tweets. Looking at the timings and frequency of donations, it's clear that when people blogged about the campaign this provoked a surge in donations. This is probably for a number of reasons - first and foremost you're bound to be reaching people who aren't on twitter but who do read blogs. Secondly when the blog posts weren't written by members of the Buyalib team on their own blogs (ie other Info Pros felt moved to blog about the campaign) the argument was more powerful. These bloggers were, in effect,  champions of the cause, disseminating information about it - rather than people directly associated with the cause, promoting it. That gets round the 'well of course they think it's a good idea!' issue that comes with blogging about your own projects. The power of word-of-mouth is not to be under-estimated. Thirdly, a blog post can explain something in a lot more detail than a tweet. The maximum most tweets about buyalib could be was an invatation to click a link and read more - that only works on people who are willing (and have the time) to click the links and engage. With a blog post, the reader has already made the commitment to read it, and all the information is right there with no further action required on their part. It's only a little thing, but we do live in a world of information overload - people don't have time to click all the links they see.
  • People really want regular updates! They really, really do. Even if you have nothing much new to add, you need to blog or otherwise provide updates on the total raised, because people have an emotional investment (as well as a financial investment) in the whole process - they don't want to just donate and feel like that's the end of it, they want to follow the whole thing through.
  • Thanking people takes a long time... Make sure you leave a good chunk of time to assemble and collate all the donors so you can get in touch to thank them. It takes a while (we had 100 people donate), but it's a vital step. I only just finished thanking all the people I personally knew (or knew via social media) - sorry it took me so long!
  • A good hashtag goes a long way. No evidence for this one - I just get the feeling that the ease of writing, saying and understanding #buyalib as a hashtag helped the campaign. As everyone knows you only have 140 characters to play with on Twitter - using too many of those up on a hashtag is a cardinal sin, as it inhibits peoples' ability to discuss it. But then also a cardinal sin is having a hashtag which means nothing to anyone. I think #buyalib worked well - better than #buildanIndianlibrary, or whatever, might have done. .

Thanks again to all who got involved! And if you're just reading about this now and wish you could have donated, I'm afraid we've closed the campaign now but you could always go direct to GoodGifts.org and buy a library of your own.

In the meantime, stay tuned to the Buy India a Library blog because when we get updates on building progress etc, we'll stick 'em up on there!

- thewikiman