Tech Guide

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The Student Guide to Social Media is now fully reusable!

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This actually happened at the end of last year but I didn't get around to blogging about it at the time. It's about the Student Guide to Social media - there's background info below and in a previous blogpost written when it first arrived.

Click this image to open the Student Guide to Social Media in a new window

Click this image to open the Student Guide to Social Media in a new window

It was always Creative Commons so anyone can use it, but now we've taken the ND (Non-Derivative) part off, so it's just CC-BY-NC. In other words you can take it and do whatever you want with it, including repurposing it, remixing it, taking only certain bits of it and not others, and generally reusing it in a flexible way.

It was made in Articulate, and the Articulate source file is available via JORUM. So if you want to use it to make something new, please go for it.

Whenever we talk about or use this in York the students are really responsive - it often gets rated as 'the most useful aspect' of infolit sessions. There's a growing awareness among undergraduates that social media can play a professional and academic role in their lives, but they often don't know where to start - so this overview is something they find helpful.

There's a bit more info about the Student Guide to Social Media on JISC's Digitial Student pages, too.

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Two More Twitter Changes: Group DMs and In-Tweet Analytics

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Following on from my post on the excellent new Twitter video, there's a couple of other things Twitter have introduced in the last couple of weeks.

The first is group Direct Messaging, where you can set up a group of people (up to 20) and privately message them collectively. The conversations can include pictures and be about specific tweets. This is potentially very useful for taking a problematic conversation or dispute out of the public eye but staying within the platform. From the point of view of libraries, that's great. From the point of view of librarianship, I'm not so sure.

The second feature is and tweet-by-tweet analytics within the mobile app. I mentioned in my previous post about Twitter's new Analytics how what the stats really show you is how few of your followers see each tweet (it's around 11%, and that's assuming it's not part of a conversation or at a weird time of day in which case it's much less, or if it's RT'd in which case it's a bit more). The ability to click on each tweet in the mobile and app and see the stats right away just reinforces this - here's a tweet linking to my last post, which got ReTweeted 21 times, and was still only seen by a number of people which amounts to just over half the total number of followers I have.

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I'm not totally convinced the link clicks figure is accurate though - not just because it seems really low! But because it doesn't correspond with my website's own statistics or Google Analytics, which attributes a lot more click-throughs to this particular tweet.

But the total number of impressions I do trust. So what do we take from this as libraries? If something's important, you have to tweet it more than once! And it's also worth tweeting at the peak times for when your followers are online - this is usually around 11am and 3pm, but you can find out more specifically using Tweriod, which I'd recommend you do.

[Edit: Since I wrote that I checked Tweriod and it seems to have gone to a paid-only service, which is a real shame - FollowerWonk should tell you when your followers are most active though, so use that instead.)

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Twitter Video is here! And it's going to be great for libraries

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NB If you're reading this and can't find Twitter video on the app, don't panic, it's being rolled out across all accounts but not everyone has it yet!

I resolutely refuse to include things in my training just because they're fashionable, and for that reason I still don't talk about Vine in any of the sessions I do. I think Vine can be great (some of the 'Vine-magic' stuff is awesome), but I'm yet to see an absolutely essential use for Libraries or in HE, so it gets left out. [Edit: I've finally seen a good example of a Library Vine account! Check out Newcastle Lib's here.]

Part of the problem is that 6 seconds is just too short for the kinds of ideas I have of how to use what you might call 'social video', as opposed to the more permanent videos you find on Vimeo and YouTube. I feel like I've been waiting for something like Vine, but less trendy...

Happily last week Twitter launched an alternative to Vine (which it also owns, by the way) which I do think we can get some proper use out of. You can now take 30 second videos and upload them to Twitter, where they'll play within the tweet without people needing to leave the site or the app. (At the moment you can't use video already on your camera roll.) The videos can be combinations of several shorter clips like Vine, but it won't automatically loop, and it won't play without someone hitting the 'play' button.

If Vine is the short-attention-span but bang on-trend toddler of internet video, Twitter video is its more considered older sibling. Less cool, but maybe with more meaningful things to say.

Here's how it works (email subscribers, click the title of this post to be taken to the web version if the pictures aren't appearing):

Image taken from Twitter's blog - click to be taken through to the relevant post

Image taken from Twitter's blog - click to be taken through to the relevant post

Like Vine it records as long as you hold the button, and you can quickly stitch together multiple clips - as many as you can fit into 30 seconds, in fact.

Note the third screen-shot there - you can delete, and drag to re-arrange the order. So it may be worth recording the most important parts (the start and end) first so you know how much time you have left for the rest, then re-arrange the order - rather than meticulously creating something with 20 clips, only to not have enough time for the ending and having to redo the whole thing.

So how can libraries use it? Before we get onto specific themes, the most essential thing is to think mobile. The whole point of this feature is people watch short videos, where they are, within the app. Twitter offered promoted videos to paying sponsors before this was rolled out to all of us, and apparently 90% of them were watched on mobile devices. So, hit the ground running (1 second intro, max!); shoot from the chest up if you've got people in there so they can clearly be seen on a small screen; if you're speaking make sure you're close to your phone so it's not too quiet; if you use words make the font LARGE; and if possible make the video in such a way as to not need sound to make sense.

I'd love some more ideas in the comments, but here's a few video ideas to start things off:

Customer Service: answering questions with video. If you use Twitter for customer service or a channel for enquiries, you'll know that often when one person answers a question it's worth ensuring everyone can see the answer (hence the twitter dot!) as many will find it useful. There could be even more impact to answering a question with video. So for example, a basic query like 'how do I locate a DVD' gets much more interesting if the answer is a video...

Transient videos. By which I mean, something where a video is appropriate or useful or funny or tapping into some sort of meme, but which you don't neccessarily want a 'permanent record' of on your YouTube channel. It's not that Twitter videos aren't permanent of course - they are - but just that your YouTube vids form a sort of canon which needs to be left alone, so the most important videos don't drown under lesser inconsequential ones. But Twitter video would be a way of getting something out there - news about an event, say - without that feeling of permanence.

If you do need to keep them though, you have the option to embed like I did above, meaning a Twitter video can be seen by and used by those not on Twitter, via the Library website, blog, or LibGuides.

Lightning Tours. Everyone loves a virtual tour! And you need a longer video to tour an entire library, but what about a new building, or new collection? 30 seconds should be doable.

Quick-fire 'Screen Capture'. Narrate a video which tells your users how to do something useful  and then tweet it as a twitter video. So that opens up instant guides to using equipment, finding stuff, getting the most out of databases etc. Here's an example of that, explaining how to make Billboards in Photofunia. (You could even have a #30SecondsOn... series.)

Ask A Librarian. For the brave and camera-confident, get a Twitter Q&A going, and answer the best questions with a to-camera answer from someone who knows what they're talking about.

Previews. Preview a larger video (a full virtual tour, say, or an infolit guide) with a movie-style trailer on Twitter video.

That's all I can think of for now but people are bound to come up with more creative ideas, and I'd love to hear them.

There's more on Twitter Video here. How are you going to use Twitter video in your library?

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Social Media: The best times to post

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I like an infographic that actually tells us something useful. So, following the 'social media image sizing' one from a few weeks back, here's a 'when to post' infographic from QuickSprout.

I didn't used to think social media timings were important, but increasingly I think it is worth trying to hit times of peak engagement IF you're tweeting or posting something important, particularly when using social media as an organisation rather than just for yourself. If you've put effort into creating useful content, you want as many people to see it as possible.

Image courtesy of QuickSprout - click on it to view it on their site

Image courtesy of QuickSprout - click on it to view it on their site

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Behind the Scenes at the Texas A&M University Libraries 'Happy' Video

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Some of you may recall that before things got all serious with my post about my daughter, the previous article on this blog was a bit lighter and featured a great library tour video.

Texas A&M University Libraries pastiched Pharrel's Happy (one of the most watched pop videos in 2014) with one of their own. The original features loads of different people dancing to the song; Texas A&M featured loads of people dancing to the song AROUND the library, brilliantly, as way of providing orientation to new students.

This is an update on my previous post, as Texas A&M reached out and provided some great information about the aims behind the film - but first for those who haven't seen it, add to the 66,000+ views it has already had and take a look:

Stephanie Graves, Associate Professor and Cooridinator for Learning and Outreach, provided me with some details. First of all, here are the instructional outcomes they were aiming to achieve:

1)      We are a massive university and the size of the University Libraries can be intimidating.  We want their first introduction to the Libraries to be a positive, engaging experience that reduced library anxiety.  We intentionally choose the theme “Happy” to help accomplish this goal. 

2)      The students are inundated with information from various campus entities during orientation season.  We needed to do something that would be catchy, while relaying just enough information that was memorable.

3)      We have 6 buildings with numerous services.  This can be confusing.  It’s also impossible to give students a “tour” of the libraries on such a large campus.  We wanted the video to highlight our key services and communicate the variety of locations.

Overall, the video turned out to be very successful in reaching these. It's always hard to properly analyse success of this sort of thing, because the video went somewhat viral and that distorts all the statistics. We know it went down well in the library community but that's really on icing on the cake, and the cake is engagement from the library's actual users.

“We had a record breaking attendance at our Library Open House (also Happy themed) with over 3,600 students in a 2 hour period. We ran out of Happy T-shirts (3,500) and had to order another batch (also gone). The library Happy shirt is now a “thing” on campus and you see them every day. Our desk staff get asked where folks can buy one on campus, which is a testament to the social phenomenon of our theme event.”
— Stephanie Graves

This reinforces the belief that the details of these kinds of ventures, really perfecting a video and making sure it is aimed squarely at the target audience (and not librarians) really pays off. I'm so pleased this worked out so well for them. 

Finally, for those planning their own library video, you can see a Shooting Script from a video we made at York embedded in this blog post, and I'll leave the last word to Stephanie on their planning for their own film:

"We intentionally used student dance groups as our “actors” to help communicate that the libraries were student-centered spaces.  We used a student salsa group, our Aggie Wranglers, and a hip-hop group.  We were hopeful that the variety of dance would communicate the diversity of our campus and make all students feel welcome.  We carefully thought of all the locations and services that we wanted to highlight and in what sequential order to present them.  This pre-work was done  and then we met with the videographer to discuss our needs.   We had it planned out enough that the video only took a day and a half to shoot.    We benefited by having our very skilled student dance groups because we librarians had to do very little choreography.   We simply discussed how we wanted to highlight the space or services and the videographer had them dance as they normally would in the shoot. "