Blogging to publicise research

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Yesterday I gave a talk to some Music Technology students about blogging. They're using blogs as part of their course, and I wanted to convince them to get the most out of the opportunity, and carry on after their Masters is done, because I think blogging is a fantastic thing.

I wanted the tips below to apply to anyone in academia who blogs, but hopefully also to libraries and librarians and other non-profits who want to get more out of it too.

This isn't the exact presentation I gave to the students - I've annotated it so it makes sense without me talking over the top of it. It covers building a readership, embedding multimedia, using the analytics, and a couple of other things too.

In case you're interested, here's a link to the Twitter Tips and Tricks post, of which there's a screen-shot in the presentation above.

Twitter for Researchers: Improvers Tips + Tricks

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I delivered a workshop last week (mentioned in the previous post on hashtags) about Twitter for Researchers - it was aimed at people already on Twitter. There's an HE-centric Introduction to Twitter here, for anyone interested.

This one was at more of an improvers level, and covers setting up lists, saved searches, analytics and so forth. The slides are below.

Twitter for Researchers & Academics: Tips for IMPROVERS from University of York Library

The Student Guide to Social Media is now fully reusable!

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This actually happened at the end of last year but I didn't get around to blogging about it at the time. It's about the Student Guide to Social media - there's background info below and in a previous blogpost written when it first arrived.

Click this image to open the Student Guide to Social Media in a new window

It was always Creative Commons so anyone can use it, but now we've taken the ND (Non-Derivative) part off, so it's just CC-BY-NC. In other words you can take it and do whatever you want with it, including repurposing it, remixing it, taking only certain bits of it and not others, and generally reusing it in a flexible way.

It was made in Articulate, and the Articulate source file is available via JORUM. So if you want to use it to make something new, please go for it.

Whenever we talk about or use this in York the students are really responsive - it often gets rated as 'the most useful aspect' of infolit sessions. There's a growing awareness among undergraduates that social media can play a professional and academic role in their lives, but they often don't know where to start - so this overview is something they find helpful.

There's a bit more info about the Student Guide to Social Media on JISC's Digitial Student pages, too.

6 Useful Online Tools for Academics (and anyone else who teaches)

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I teach a session on the PGCAP (Post-Graduate Certificate of Academic Practice) at York - a programme of teaching-related workshops and classes over the course of a year, which every new teaching academic has to attend.

Here's the presentation from this year's workshop, EdTech: Useful online tools for academics:

It covers Blogging and Twitter (specifically their possible use in teaching, which is a lot less straightforward than their use in research, or academic profile building), the excellent Padlet which people always seem glad to be introduced to, Prezi itself, Slideshare, and sources of copyright free or creative commons images.

In previous years I've done a session on Information Literacy in the Digital Age - but I find it increasingly difficult to keep delivering the same things year after year. If I don't rewrite stuff, the feedback scores start to go down as I get less interested; clearly my declining interest is communicated to the audience somehow, despite my best efforts to prevent this. So last year when I had to submit the brief for them to put in the PGCAP brochure, I decided I'd redo the session and make it about useful online tools, and about trying to help the academics more digitally literate (rather than talk about student digital literacy) - that seemed to be the thing people enjoyed most about the previous version of the session, even though it was only a small element.

This academic year I've several times completely redone a workshop or teaching session, and stressed myself out massively in doing so, but ultimately felt much better delivering the new session and got better feedback too. It really is worth it. But it takes a huge amount of time and on this occasion I'd forgotten I'd need to do it - and the session was on the 3rd day back after Christmas... So it was a nightmare, really! But, ultimately, worth the time it took.

This kind of primer session on online tools is, in my experience, welcomed by academics. When asked about the most useful aspects of the session a lot of the feedback mentioned this, e.g.

• Opened my eyes to new technologies and avenues to share teaching content.

• Use of blogs images, twitter…all.   I had heard of many of these but the info was helpful to know how to use them effectively.

• Seeing what is available, evaluated by presenter – gave good insight

• Very objective analysis of tools and possible use..

• Examples of how the tools had been used for teaching and learning

So something as simple as flagging up tools some may not have heard of, and giving examples and (objective, rather than evangelical) analysis of how they're used so that even those who have heard of them get something out of it, is often enough to be genuinely useful.

This is less and less of the case, however. I was talking with someone from the eLearning Team (not part of the Library or IT) this week and we agreed that a couple of years ago, just introducing these technologies to a group of academics was enough - but now there's much more understanding of the tools that are out there. So we have to up our game, and move onto more in-depth discussion of how to use these tools, rather than just what they are. Increasingly (albeit not in the presentation above) I find myself wanting to present things by user need, rather than by platform.

Why have an institutional blog?

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If you work for a non-profit institution, the chances are you could benefit from having a blog. Libraries, charities, academic departments, pressure groups, research projects - in all of these cases if you have a static website, it's worth adding a blog too (and if you're about to create a static website, stop! Create a blog instead, and just include all the other pages you'd planned).

Forgot what you might have heard about blogs dying or being 'over', blogs are great for non-profit organisations. Ultimately they're just a way of getting information online, either to show people or for them to find on their own. It doesn't matter if people don't subscribe to your blog, or even if they understand whether or not it IS a blog at all. It's just a way to connect people with that they need.

Why are blogs so great? What matters is what they do for your audience. They make your information easier to find, and easier to use. There are a number of key reasons it's worth setting one up for the types of institutions listed above.

1. Blogging platforms come mobile-ready

This is essential now - already the world accesses the internet more on mobile devices than on desktops. People check for information on the go, wherever they are. You need to greet people with a mobile option. Wordpress, Blogger, Tumblr - all of these automatically create attractive, functional mobile versions of your blog (and its associated site). This particularly vital if your main institutional website ISN'T mobile ready - for example if you're an academic department trying to attract new students, and your wider University site only has a desktop version for now. 

2. Google loves blogs

By which I mean, blogs tend to be ranked highly by Search Engines.

Google - and every other Search Engine - likes regularly updated content, and so ranks blogs better accordingly. Google doesn't ACTUALLY love blogs (first it got rid of its RSS Reader, and now the very useful Google Blog Search has been given the push too) but due to the fact that new, well tagged and and well described content is consistently being added to the site via blog posts, there's more for Google to find. Another major thing search engines like is incoming links - people linking to your site from theirs. This is more likely to happen if you publish engaging content regularly than if you have a static site with basic 'About' information on it.

You don't need to become obsessed with SEO or to frantically chase hits to your site - you just want the maximum number of relevant people to find the content you create, with the minimum of fuss. Blogs help with this.

3. You can have URLs for everything

People share things with their network and with their peers all the time. And the way they do this is to point people to a link - a URL - and say 'have a look at this useful content'. A blog allows you to do this well: each post has its own URL, so each set of information can be discretely linked to.

This is much more desirable than the alternatives.

• If you have ALL your information on one webpage this becomes harder to do ('have a look at this useful content, 3/5ths of the way down the page, buried under that less relevant stuff')
• Or even worse, if you just put the info in emails so people have to copy and paste the text and can only really send it on via another email
• Or, worse still, have the info in a PDF so no one ever looks at in the first place let alone shares it
• OR, perhaps worst of all, simply delete the info on a static page and replace it with new info as you go along, meaning there's no legacy for anything you've done online

An institutional blog helps you to curate your own information and ideas more effectively, and makes it easy for others to find and then share with their peers. 

4. Blogs are easy to use

As anyone who was wrestled with an institutional Content Management System will attest, the value of just being able to Put Something Online quickly and easily is not to be underestimated... Blogs are simple to use - if you can use Microsoft Word then you're 99% of the way there in terms of writing posts - and it's a great way of linking to and embedding multimedia.

There are no barriers between needing to put something online and being able to do so, which is hugely useful for organisations.

5. Blogs are actually a very easy way of building a regular website

Although the specific blog-posting features are useful for all the reasons listed above, in terms of creating a regular website the blogging platforms are probably the easiest way to go about it. Increasingly there are good website-making tools available, some of which I've lined up for review on this very blog a bit later on, but you either have to pay, or compromise on things like bandwidth limits in a way the blogging platforms don't require you to do.

I built my band's website in Wordpress because that was the quickest, easiest way to make an attractive and fully-featured site - the actual blogging is a very minor part of what that site is for.

6. Blogs are free

Last but not least, your org doesn't need to put any financial investment into creating a blog. Blogger and Wordpress (and Tumblr) are free to use.

You CAN spend money if you want to. I recently created this site, using Wordpress, for the Learning & Teaching Forum at the University of York.

Click to go to yorkforum.org - created in Wordpress.com

It took less than 3 hours to complete (thanks to the power of Wordpress's brilliant platform) and although we could have done it for free, we went for the 'Premium' option - for $99 per year we get our own domain name, more storage space, a wider selection of visual themes, and the promise that no advertising will appear on our pages. However, you may not require those features - I've also run lots of completely free Wordpress sites (and Blogger sites) which have worked absolutely fine.

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What are the downsides of having a blog? It takes time to upkeep - and a sad, neglected blog can sometimes do more harm than not having a blog at all. The key is to link the blog in with your daily activities, rather than constantly casting about for things to blog about or people to write posts - so in the Learning & Teaching Forum example above, the blog is about events, workshops, and the regular magazine - and most of the rest of the site is populated by appropriately tagged blogposts too, meaning the upkeep is low.

Make sure several people have owner permissions of your institutional blog - you don't want to lose access if one member of staff leaves... And it's good to share the burden.

So if you don't currently have an institutional blog and I've convinced you to set one up, where do you start? Here's a guide to the four main blogging platforms. I'd recommend Wordpress, and eConsultancy have an absolutely comprehensive guide to setting up a good Wordpress site, so have a read of that.

Good luck!