A post about my daughter

 
This is my favourite picture of Grace. My wife took it. I think it looks like the moment in 70s TV Show credits where the action pauses and you see the name of the character. It could be for a show about an adventure toddler, or something.

This is my favourite picture of Grace. My wife took it. I think it looks like the moment in 70s TV Show credits where the action pauses and you see the name of the character. It could be for a show about an adventure toddler, or something.

On New Year's Eve in 2013, we were bathing our 5-month old daughter Grace. Under the harsh bulb in my in-laws' bathroom, my wife Alice noticed that one of Grace's eyes was reflecting the light back, exactly like a cat's-eye in the road - it was unnatural, and unnerving. We Googled it and, like every internet-diagnosis, the answer came back ‘cancer’.

Normally we’d have chalked it up to the perils of using Google to assess the health of your child, but on this occasion there was a whole check list of symptoms for Retinoblastoma – a rare eye cancer which only affects children – and Grace had pretty much every one of them.

·         Eye reflects light like a cat’s eye

G only had the red-eye reflex in one eye, a symptom of Retinoblastoma

G only had the red-eye reflex in one eye, a symptom of Retinoblastoma

·         Child has a squint – in other words the eyes don’t move together all the time

·         Frequent eye infections

·         Has red-eye in only one eye (or neither eye) when photographed with a flash

Here’s the picture we took to test this last one – as you can see, she only has red-eye in her left eye.

You can read more about retinoblastoma and its symptoms on the NHS website. If you have a child of five or under and he or she displays any of these symptoms, make a GP’s appointment right now! This cancer is extremely rare – only around 50 children a year are diagnosed in the UK - so the chances are your Doctor will never have seen it before. You may need to guide your GP, asking them to carry out a red-reflex assessment and refer you to the paediatric ophthalmologist at your hospital.

If you’re reading this and thinking ‘oh god, our child has a couple of those symptoms’ don’t panic – first of all they can be caused by other things, and second of all Retinoblastoma is literally the ‘best’ cancer you can get. The eye socket forms a natural chamber to contain the cancer and stop it spreading; there’s a perfect hole (the pupil) through which to treat the tumour via lasers; it doesn’t usually cause any real distress to the child (unlike something like leukaemia for example) – Grace wouldn’t have known anything was amiss, she felt normal and well; and it has a 98% survival rate, higher than any other type of cancer. It’s really only when it’s not picked up until very late that things get extremely difficult, and the technology is advancing in such a way that successful treatment is deliverable in ways not possible even just 3 or 4 years ago.

There goes 2014

Alice and I found all this out in Birmingham Children’s hospital a few days in to 2014. We’d been extremely lucky in that one of our local GPs had spotted Grace’s squint early so we were on the alert for eye problems. After our internet diagnosis we booked an appointment with another local GP for January 2nd, and he admitted Grace matched the symptoms for Retinoblastoma but felt it was unlikely to be that, so said he’d write to the hospital about it. A couple of hours later he phoned the house and said, you know what, this is silly, we should just get her seen. The ophthalmology clinic was the next day, another piece of luck. The paediatric ophthalmologist wasn’t there so we had an adult one – she said she’d never seen Retinoblastoma before but there was definitely SOMETHING in the eye, which was showing up on an ultrasound. After much waiting while she called people to help decide what to do next, we were referred to Birmingham Children’s Hospital. Only they and Great Ormond Street deal with this cancer – no one answered in London, someone did answer in Birmingham, and amazingly they had a cancellation and could fit us in the following Monday.

So by a very fortunate (albeit dizzying) sequence of events, we went from our Google diagnosis to the specialists in Birmingham in 5 days. Grace was put under a general anaesthetic, examined by a surgeon with a microscope, and they found tumours in both her eyes – quite a big one in the eye that had reflected the light, and smaller ones in the ‘good’ eye.

The plan was that every 3 weeks G would be lasered in Birmingham, and the following day she’d have chemotherapy  in Leeds General Infirmary (in the event it was every 4 weeks; she just couldn’t get well enough in time). This would last for 6 or 7 cycles of chemo, after which she would either stop having chemo or have a different kind. With a lot of cancers you physically cut out the tumour either before or after chemo, but with Retinoblastoma losing the eye is the last resort, and removing just the tumour can make it unstable and cause it to spread, so the lasering would continue after chemo had finished. Basically the idea is just to kill the tumours, rather than ever removing them. Eventually she’d stop needing the laser, and reduce the frequency of visits to be knocked out and examined – she’d go to being seen by Birmingham every 6 weeks (that's where we are now, a year into treatment), then every 8 weeks, then longer gaps. Even though this cancer only really affects children under five years old, Grace will be being checked at least once every 6 months until she’s sixteen! It felt like our whole lives were already mapped out until at least 2030.

The NHS was amazing from the start. Everyone was nice, clear, and matter-of-fact. So many people were ‘assigned’ to us – two surgeons, two oncologists, nurses, eye specialists, a geneticist, a social worker. We realised over time that they were giving us more and more information each time we went for an appointment – there’s too much to handle all at once the first time you find out, so they start with the headlines. What mattered was that Grace was young – we’d caught the cancer at 5 months, before the tumours had become huge or had a chance to exit the eye socket via the optic nerve and cause more serious harm elsewhere in the body. From the beginning, the oncologist and surgeon were talking in terms of saving Grace’s ability to drive! Not her life, or even her sight – you can legally drive if your field of vision is windscreen-sized, and that’s what they were, and still are, hoping to preserve.

All this was extremely reassuring. It was scary of course, but we felt we could deal with it. We’ve always been extremely lucky, and fully aware of and thankful for that good fortune; we almost felt due something like this, and luckily it seemed like it might not be too bad. Our child had cancer, but it was the best cancer to have, and she had it before she was old enough to understand or fear what was happening to her. We could do this. 2014 would be more or less a write-off, but we could get through it.

Chemo

What really scared me was the prospect of subjecting her to chemotherapy. Essentially, systematically poisoning our baby girl over a period of 7 months. As soon as her tiny body had recovered enough, we’d do it again – it turned out this was once every 4 weeks or so, but sometimes she’d be too sick and we’d have to put it off another week. Remember, the cancer didn’t really affect her directly. She couldn’t see much out of the bad eye so she’d just switched it off – she only knew vision as being from one-eye only and that was fine for her. She didn’t feel ill. She didn’t know anything was wrong. But now she would feel incredibly ill for months during treatment. We had to make an appointment for some surgery to put a port under her skin – a way to administer the programme of chemotherapy she’d be given which had go directly into her heart. It’s a scary thing, when your child isn’t yet 6 months, to subject them to that.

Grace's first session of chemotherapy

Grace's first session of chemotherapy

Obviously leaving the cancer unchecked wasn’t an option – it would have started to cause problems fairly soon if it hadn’t been treated. But nevertheless I found it hard, psychologically: it was our giving her chemotherapy that was going to make her feel horribly ill for half a year, and it felt cruel. I was repeatedly grateful that it was happening when she was too young to really know anything about it – too young to dread her next treatment.

The port caused a strange bulge under her skin and we were given a ‘Chemo Duck’ by Leeds General Infirmary, a soft-toy duck with a port and needle plugged into it, to help explain to Emily, our older daughter, why her sister would look slightly different in the bath. This worked really well, and Em was never freaked out by G’s appearance.

Yet another transfusion

Yet another transfusion

The administering of the chemotherapy itself was okay. It took about 4 to 6 hours, and as she progressed over the 7 months she had it for, she became more and more mobile and harder to entertain for that amount of time. You’re plugged into a drip so running around isn’t really an option… She didn’t seem that bothered by the actual process – they give you anti-sickness drugs as part of it, and she didn’t seem uncomfortable with having the chemicals pumped into her. It was the fallout from the chemo that was the problem.

When she started chemotherapy Grace was 5 months old and beginning to develop a personality – but that was essentially put on hold until she was 1. Chemo completely subdued her. Presumably she just felt rotten the whole time. She’d spend a lot of time quietly sucking her thumb, watching, and contemplating.

Towards the end of each cycle she’d begin to feel well again and start to smile and laugh more, hints of what she would have been like all the time without the drugs, and then we’d take her down to Birmingham to be lasered on the Monday, and to Leeds to have chemo on the Tuesday and she’d go back to being quiet.  She hated to be put down during this period, we basically carried her round for months as she preferred being held. Not held sitting down, mind you. She wanted to be on the move, but in our arms.

It affected physical development too. Chemo makes food taste metallic and unpleasant so our attempts to wean Grace were a lot more complicated than our weaning of Emily a couple of years earlier. Grace needed all of her energy to fight what the chemo was doing to her, and didn’t have enough left to grow. She went from being basically average height and weight, to being very light and very short. Emily is a giant, in 6-7 years old clothing even though she’s four. Grace is the opposite, only just getting into 12-18 months clothes even though she’s now over one-and-a-half.

On her 1st birthday

On her 1st birthday

Chemotherapy attacks your whole body. The drugs are so toxic we had to wear gloves when changing G’s nappies. Chemo is the medicinal equivalent of bombing an entire village of innocent people to kill one hostile enemy somewhere within it. The body’s ability to fight infection is taken away, so you become simultaneously much, much more susceptible to getting ill, and much more vulnerable when you do. A cold can cause serious problems. Measles can be fatal.

  Looking especially bruised

  Looking especially bruised

The practical upshot for a baby going through that is that the baby is ill a LOT, and that illness needs to be treated instantly and at length. Every time Grace had a temperature of 38 degrees or more, or any other signs she wasn’t well, she had to go straight into hospital in Leeds (we live in York) for intravenous antibiotics. Of all things about 2014 this was the most stressful – never feeling like you’re more than a day or two, or even an hour or two, from having to drop everything and go in. There was literally no point in making any plans. We cancelled everything. Sometimes she’d be in hospital for days at a time, and if she had a cold she had to be kept in isolation. My wife had to be with her at all times because G was breast-feeding. I can’t imagine the feeling of claustrophobia – a sort of life-wide claustrophobia – and I don’t know how Alice coped, especially as she didn’t have more than about 3 hours sleep consecutively in the whole of 2014.

When you have chemo you have low platelets – these are cells which help stop you bruising and bleeding. They act as a gentle clotting agent to make your blood behave as it is supposed to. You or I have a 'platelet count' of between 150 and 400 (that actually means 150,000 - 400,000 platelets per microliter of blood), anything below 150 is potentially problematic. On occasion, G's platelet count was as low as 6. So Grace bruised very easily, and of course she was learning to walk and constantly falling over and knocking into things. She was forever having blood transfusions, and platelet transfusions (sometimes both on the same day) – because really bad things can happen if the platelet count gets really, really low, below 10: like brain haemorrhages. That was stressful because we had to make that judgement call ourselves, as to when her platelets needed checking. We saw her bruising progress by degrees, so I think we were somewhat immune to it and didn’t realise how bad it looked. When I look back at the photos above now, she looks shockingly ill.

Because Grace was so vulnerable to infection, during and for a while after chemo she couldn’t go pretty much ANYWHERE. She couldn’t go in shops. She couldn’t go in other people’s houses. She couldn’t go into the middle of town. Any enclosed space or space with lots of people in was off-limits. This has pretty profound implications for how you organise your days… Especially with an older child to entertain. We could only ever do social things (or logistical things like shopping) one parent at a time.

Incredibly excited about seeing crowds for the first time!

Incredibly excited about seeing crowds for the first time!

This is a photo of her first visit into York city centre, when the chemo had worked its way out of her system, by September. She LOVED it. She was yelping with excitement just to be among crowds, when this picture was taken.

We’ve never taken anything for granted, but when something as simple as being able to visit the centre of your own town as a family is an exciting treat, it certainly makes you think.

7 long months of chemotherapy, in which all you can do is put your head down and plough onwards, taking the only path open to you. No time for reflection really. You don’t assess much. You just keep going. It’s like being in a snow-storm – you can’t see more than a few feet in front of you, and there’s no point in looking back. You just keep walking until, if all goes well, you come out the other side.

How’s she doing, people ask. She’s doing well, but it doesn’t mean she’ll continue to do so, we’d answer. We hope so, but we don’t know. The Oncologists and surgeons always qualify any good news with ‘but there’s a long way to go and these things don’t conform to strict patterns’.

I don’t know if you’ve ever been in a big room with motion-sensitive lighting – like the stacks of a library, for example. As you move forwards, the shelves immediately in front of you are lit up. And even if you’ve successfully negotiated your way through a whole bunch of shelves, and nothing has tripped you up, you STILL can’t see that far ahead, and success so far has no bearing on whether the floor is clear in the parts you can’t yet see. That’s what it’s like. So far, the way has been clear. But we still don’t know what awaits us in the as-yet dark parts of the stacks.

At the time of writing, things are good. Fantastic, really. Chemo is done and dusted and she didn’t need a second course – she responded well to it, and the tumours shrank, making them easier to laser. She’s no longer vulnerable to infection – if she gets a temperature we can give her Calpol! Instead of driving her to Leeds for 4 days! Amazing… This means our lives are fairly straight-forward compared to 6 months ago. We’re approaching normality. The tumours in the good eye are all dead. The tumour in the bad eye is dying. For the last 3 months we’ve been to Birmingham, she hasn’t needed lasering, and no new tumours have developed. We’re told if it continues to go like this, with no treatment needed, for another 18 months, we might even be able to cautiously say ‘she doesn’t have cancer anymore’. But anything can happen in those 18 months.

It never really goes away, the risk. No one over 5 years old gets Retinoblastoma back, but Grace was born with this cancer due to a genetic defect – she’ll always be at much higher risk than most, to many other types of cancer. (No sun-bathing for you I’m afraid, my beautiful little girl.) She'll have a 50/50 chance of passing it on to each of her own children if she has them, but she could chose to go through IVF so that they'll be able to screen her eggs and choose the ones which don't carry the broken genes.

But she’s still here, and she’s so, so happy now. About 4 months after her final chemo it was fully out of her system and her real personality began to emerge. She’s not so much of a quiet observer now. She’s a riot. Loud, smiley, laughy, talkey (in her own made up language). Defiant. She has to wear a patch over her good eye for an hour a day, to make sure the bad eye doesn’t switch off entirely. She has peripheral vision in it, and that will come in handy later, so we need to keep them both working. She hates patch-time. Sometimes she tries to take the patch off and I shout ‘NO!’ at her, and she stares back at me. Completely expressionless. No longer trying to remove the patch, but wanting me to know she’s unwilling to back down. Do you have any idea what I’ve been through, she seems to be saying? You’re just a cross Dad, that’s nothing to me now… I’ve had CHEMO. This conflict is easy.

She’s already handful, and that makes me proud.

Our older daughter Emily is challenging in all sorts of ways (!) but dealt with this brilliantly, despite our having to frequently drop everything and go into hospital while she stays with Grandparents. She hasn't been jealous of all the attention G (neccessarily) receives, and she's coped with the fact that any semblance of a routine went out of the window for the best part of the year. She's been awesome.

We have been spectacularly well set up to deal with all of this. Our families are incredibly supportive and live close by. Alice took an unpaid career break which we could afford. My work have been amazing and allowed me as much time as I’ve needed – which has been a lot, just for purely logistical reasons with so many hospital visits and having an older child to care for too - and my amazing colleagues have covered for me and kept everything working. Our friends have been so helpful. (If you know someone who is very ill or whose child is ill, offer them practical things – picking up their children from nursery, or cooking for them. It makes such a difference.) Alice’s colleagues bought us a dishwasher and a tumble-dryer! I can honestly say that without the dishwasher, 2014 probably wouldn’t have been possible… The NHS have been fantastic. We’ve been well looked after.

I find conversations difficult at the best of times, but this is a particularly tricky subject. People are sometimes embarassed and unsure how to respond when the answer to their question is 'she has cancer' so you try not to mention it. But then sometimes you can see the conversation heading towards it with a sense of inevitability, because they're going to ask whether we'd like to come over to their house ("we can't, Grace can't go in houses, she's having chemotherapy") or why she's wearing a patch ("she's got cancer in both her eyes but less in the one with the patch on"). So maybe you should mention it early so the way in which you skirted round it before doesn't become immediately and awkwardly obvious in retrospect, when you finally do mention it? The knowledge of the cancer weighs heavily, like an unexploded bomb gradually slipping out of your hand, above to drop into the conversation at some point, changing it completely.

Social media has helped me with all this: the asynchronous nature of the conversation, and not needing to worry so much about the awkwardness, has given me an outlet when things have got a bit too much – and my network on Twitter has been incredibly helpful and supportive, listening, responding, encouraging. So thank you, everyone who has helped.

Here’s to 2015.

A surprisingly good library video...

 

In some of the workshops I run there's a section where we look at marketing with video - and people suggest good and bad examples of the art of library video. We watch a few, critique them, try to extract something meaningful we can apply to our own future videos.

Last time I did this, for UKeIG this month, someone posted a video I'd not seen before - Texas A&M University Libraries' take on Pharrell's video for Happy. I'm sure you've heard the song Happy - the video for it has 519 million views at the time I'm writing this and will probably have a million more by the time I hit 'Publish'. (It's a great song, but I love Wierd Al's cover of it more.)

I must admit I was expecting the worst (another Librarians Do Gaga - something which librarians, rather than library users, find funny) but it turned out to be really good, and an excellent way of showcasing a tour of Library facilities in a different way.

Here's the video:

This is what I like about it:

  • First and foremost, it's very well done. A LOT of planning has gone into this! The choreography is great, the dancers perform well. Even the librarians on camera move nicely! Great camera-work, good production all round. I can't even imagine how much time they must have spent prepping each (long, continuous) take
  • It taps into a cultural meme. It takes something popular and puts its own spin on it to capitalise on the interest. And it worked - the video has had a massive (by Library standards) 65,000-odd views on YouTube, which is about 64,000 than most of the other vides on their chanell. 312 likes, too, and lots of comments; people aren't just passively consuming this, they're engaging in some way with the creators
  • It serves a useful purpose. This isn't JUST a well-done video that draws on pop-culture - it's a tour of the Library. You get to see round the building, see the facilities, see what they have to offer. It's learning by stealth! You think you're watching a dance video but you're actually on a virtual tour
  • It doesn't get hung up on copyright. A lot of libraries would be too po-faced to take an in-copyright song and use it without permission (I'm assuming this is what has happened; I might be wrong of course but I'd be amazed if they approached the record lable for permission to reproduce Pharrell's work) but they do it here and it's fine. When you upload a copyrighted song to YouTube as part of a video, it recognises the song, and puts in a link - either to buy the song from iTunes or, in this case, to the original artist's own YouTube channel. It's the modern version of copyright (and surely the only viable future for it) - we won't stop you doing it, but we'll try and monetize it for the copyright holder. Everyone's a winner.

That's a nice happy note to end 2014 on! This will probably be the last post for this year (on library matters, anyhow); thanks for reading, see you next year...

How branding SHOULD work versus how branding does work

 

When it comes to 'personal brand' there's a lot of fuss in library-land, but the subject of corporate branding is, I hope, relatively uncontroversial. Most companies, organisations, and businesses, whether they're non-profit or profit-chasing, have some kind of branding - a visual style which makes them easily identifiable. We may not want to be corporate, but we do want to be easily recognisable; that's an important part of effective communication.

But often in Libraries I see branding that isn't doing the job branding is supposed to do. What is branding, what's it FOR, really? Well one thing we can be sure it's NOT for is making everything you do look exactly the same. If everything looks the same it just becomes so much white noise.

I read an analogy on the Canva blog which I really liked: "Think of your slides as sisters, not identical twins." They're talking about creating presentations, but really this applies to all branding - it's helpful to think of the visual resources you produce (signage, leaflets, guides, social media presences, the website, merchandise, digital displays, PowerPoints and so on) as being part of the same family, rather than part of a sinister cloning programme... However I'm going to take that analogy and adapt it to be about architectural relationships rather than familial ones.

Because ultimately what branding is for is this: good branding ensures your users understand they're in part of your organisational landscape. It helps people remember you. It helps people recognise when things are connected. It helps people identify something as uniquely yours.

Compare the architectural landscape of the two pictures below:

One of the reasons I hate templates in PowerPoint presentations is they make all your slides look the same. They reduce the value and impact of each individual message, and the research shows they actually reduce learning in your audience (as does anything extraneous to that message). The reason organisational templates exist at all is to support branding - they are 'on brand' so the logo, the colours, and often the font, represent the organisation on every slide. But eventually all the slides blend into one - it becomes like looking at the row of London houses above, where they all look the same and you struggle to distinguish what is interesting about each one. So the branding is getting in the way of the message.

Contrast that with the top half of the picture, which shows some lovely Tuscan architecture. All the buildings are different. They aren't identical twins. But they're very recognisably of the same landscape; you could look at one in isolation and recognise that it relates to any of the others. It reinforces the identity of the town, without the white noise of identikit architecture. That's exactly how corporate branding SHOULD work - but often doesn't...

So when it comes to slides, my advice is always to use colour (and font if applicable), rather than your template, to reinforce the brand. Your audience stays within your organisational landscape, but each of your slides have value and unique messages of their own. You don't need the company name and logo on every single slide - no one looks up 40 slides into a 55 slide presentation and goes "Who is this from again? Oh yeah..." - or if they do, they can surely wait for the last slide for confirmation! If necessary use the template on your first and last slides (this makes it easier to ask for forgiveness if anyone pulls you up on it) but not during the content of the presentation. We actually have official permission to do this at York after I made the case to the Comms Team, it's worth seeing you can do the same...

When it comes to wider corporate branding, again what is important is a recognisable style - something which identifies materials across all media as being of your organisation - rather than making everything look the same. Developing a visual 'feel' which is flexible is far better than 'the brand' becoming a millstone around everyone's necks which simply prevents creativity!

[The image above was made using two existing Creative Commons images: Italy by cfwee, and London by A R Driver. The image in the background of the header is of the same Tuscan town - San Gimignano - and is by imagina.]

Squarespace: A comprehensive review of the website building platform

 

If you listen to any podcasts at all, you'll have heard of Squarespace.com - they seem to sponsor every single one. If you don't do podcasts and you're not familiar with them, Squarespace offer a complete website publishing package: you build it using attractive templates, they host it, and you pay them an annual fee.

After mulling it over for ages, and building a mock site using their free-trial, I eventually made the switch from my old wordpress.org site to this new squarespace.com site in August, and overall I'm very glad I did. So, for those I've spoken to online and in person who are wondering about making the switch, here's a (fairly long and comprehensive!) review of Squarespace.

The Design

One of the big reasons I switched to Squarespace was their designs. Their sites are above all clean - I find them engaging to look at and interact with. I spend most of my working life on the internet so I do appreciate when a site looks nice and is easy to use. Squarespace designs make great use of images and the full width of the screen. They allow you to highlight key information - your website may contain a lot but you can still direct people primarily to just a little of it, allowing those who want to go deeper easily to do so.

Squarespace uses a template system, but in the best possible use of the word 'template' - loads of different ways to present information which are easy to customise and make your own. At the time of writing there are 32 templates to choose from - here's a selection:

Click the pic to go to Squarespace's templates page

Click the pic to go to Squarespace's templates page

For each template there are a number of example websites (from actual Squarespace users) so you can see how they work in the real world. I chose 'Bedford' for this site because I liked the large image at the top of the page (if you're reading this blogpost on its own direct URL you won't be able to see this - have a look at the blog homepage in a new window, or the Past Talks page for example, to see how the site normally looks with a featured image)  and because I could see examples of the Blogging side of it working well; Squarespace is NOT primarily a blogging platform, so I needed to know I could still have columns, subscription options, and other things which a totally minimalist design might get rid of in the name of style over substance.

Essentially there are templates which allow you to present most types of information engagingly. Some are very commerce orientated, some are detailed, some are extremely sparse, some are designed to work as an online CV or portfolio. They all look lovely (and can all be completely changed as part of the customisation process anyhow) so you can choose one to suit the type of content you wish to have on your site.

There's no comparison between the way my old site looked and the new one looks. One is dated and the other is fresh. In fairness that's partly because I designed my old site myself using my limited html skills - there are plenty of Wordpress themes which look a lot more contemporary and usable (albeit, in my opinion, not on the same level as the Squarespace designs).

Mobile Ready and Responsive

The other key thing about the design is they're all Responsive Design sites. This means they recalibrate their content to suit whatever size of screen you look at them on. This is much, much better than an Adaptive Design site (which basically means having a mobile-friendly version and a desktop friendly version) in a number of ways, but primarily 1) you don't lose any content like you do with Adaptive; it's just rearranged to suit the screen, 2) it looks brilliant and works well on any device and 3) you don't have to limit the width of the screen because it responds to any width of screen, meaning it makes the most of widescreens. (My previous site was 1000px across, meaning anyone looking on a wider screen than that just saw wasted white space either side of the content.)

We all know being mobile-ready is essential these days. So far since August a bit over 3,200 people have visited this site on their mobile devices, which is relatively small as a proportion of the total visitors, but nevertheless I'm glad each one (hopefully) found it a useable experience.

Building the Site

Building the site is done via Squarespace's drag and drop content system. Once you get the hang of it it is much easier to use than any other system I've come across. I can write code but it takes me ages and I can't do anything flash with it, and Blogger and Wordpress simply don't the flexibility and power of the Squarespace engine.

Here's what this part of the blog post looks like in edit view, when I go to add a new piece of content. The things I use all the time from the Basic section are Text and Image (obviously), and I use Quote on the Training pages. From the More section I use the Code section to embed presentations, Storifys etc (it seems to work better than the Embed tool, for me) and the Spacer tool which basically allows you to arrange elements of your site precisely where you want them, for example by filling up the left hand side of the screen with a Spacer so your content appears on the right. There are more features you can't see in the screengrab, some of which I used in the building of the site but don't have cause to come back to when writing posts like this one. Squarespace provides clear instructions and some nicely illustrative videos that explain how it all works.

As well as types of content and tool, there are overall Page types. Clearly this section is on the 'Blog' type, but I use the regular 'Page' for most of the rest of the site. For the Upcoming Events page I use the 'Events' page type, which is terrifically useful; it makes it very easy to create actually useable events pages which have timings, maps and so on built in. Although I don't have use for the 'Gallery' page type it's also very nice and works really well.

squarespace2.png

As you can see in the screenshot above, my site is visible in the background in edit mode. This is because there is one interface which does both Content and Style - you edit the site as it appears to viewers rather than in a separate edit view with a preview mode. What You See is very literally What You Get.

The Bottom Line

Squarespace costs money and, as previously discussed in various posts on this site, it is perfectly possible to create an excellent blog or full website for free.

At the time of writing there are three Squarespace plans: Personal, Professional and Business. Rather than list the differences here's a screengrab:

Click to go to Squarespace's Pricing page

Click to go to Squarespace's Pricing page

I've got the Professional package - the dollar per month pricing works out as about £120 per year (billed annually), although I got 10% off by using an offer code from a podcast. Listen to any episode of Football Weekly, WTF, This American Life, I'd Hit That (for the drummers!), Freakonomics, Serial - basically any popular podcast - and you'll hear an ad with an offer code you can use to get the saving.

The reason I went for this plan rather than Personal is the unlimited bandwidth. Bandwidth stresses me out because you can't really control how much of it you use - there are things you can do to influence it but ultimately it comes down to how many people visit your site. Every time someone views a webpage it uses up bandwidth. I've had to spend extra money before to get extra bandwidth allowance on the old site, so I wanted an entirely hassle-free experience where I know I'll never need to change my current package - 500gig may well have been enough, but I prefer not having to think about it. (More on understand bandwidth requirements here.)

So £108 each year with the discount, or £55ish if you go for the Personal spec. Is it worth spending that kind of money on a website? Clearly the answer will vary depending on what you use your website for and how important it is to what you do.

I used to spend around £60 per year on hosting for my wordpress.org website, so Squarespace is more of a cost - I decided it was worth the extra cost for me because of the simplicity of the way it works, and the ease of maintenance / lack of upkeep, and because it looks a lot better. I also, quite honestly, wanted an excuse and the motivation to completely redo my website - next year I'm part-time in my main job so I can do more training for organisations, so as this website acts as a sort of HQ for my freelance work I figured it was worth the investment.

The other reason I think it's worth the money to me is that I think it's extraordinary that you can have a fully hosted, fully responsive to mobiles, fully SEO optimised, contemporary looking website for this amount of money. The amount of time it would take me to make something like this from scratch I can't even imagine - weeks and weeks. I think for what it is, it represents great value. Imagine how much you'd have to spend to build, or have built for you, a website like a Squarespace site even just two years ago! An absolute fortune by comparison. A feel bad for web developers.

Finally, a brief summary of the good and the bad of the platform.

Cons

So what are the downsides of Squarespace? Here's my take:

  • It's a relatively new company, so who knows what its long term future is? (Squarespace has actually been around since 2004, but only in its current form and with its current high level of popularity and use since 2012.) Wordpress, which I used previously, had been around for a long term and was sustained by input from the developer community as well as its own employees. It's free and open-source. There's every reason to expect it to be here and usable for a long time. We just don't know enough about Squarespace to be able to say it'll be around for a long time - and it's a for-profit company which means it could go bankrupt. So there's a risk.
  • It's a relatively new company so they change stuff all the time - features you like may disappear. In the short time I've been using it they migrated to Squarespace 7, an all new version which, as described in the Building the Site part above, essentially allows you to design your site without using a separate edit interface. This is great for site design but once your site is up and running and you're no longer tweaking it, I actually find it gets in the way somewhat. Also since I've been using it they've got rid of the option to add an image via a Flickr URL - you now have to save the image to your PC and upload it. It's a minor inconvenience but it's a feature I used to use but can't anymore - there may be more of those to come...
  • It represents great value for money - for now. By which I mean, if Squarespace turn around and hike my yearly payment by 100% next time around, what do I do? I can export all my data of course, and build a new site on another platform using all the words and images from this one, but that would be a LOT of hassle. So I'm relying on them not getting evil and greedy.
  • It's not a blogging platform. Blogging still a central part of what my site is for but it's not the be all and end all like it used to be, so this isn't so much of an issue for me. But not being a dedicated blogging platform, Squarespace does lack features which wordpress.org had that made life easier - more details statistics, useful plugins and so on.
The top statistics are from Squarespace (which sadly doesn't provide 'All Time' stats so this is just for the last month); as you can see, search engines not nearly as important as they were in the Wordpress days, which are the lower stats.

The top statistics are from Squarespace (which sadly doesn't provide 'All Time' stats so this is just for the last month); as you can see, search engines not nearly as important as they were in the Wordpress days, which are the lower stats.

One final thing is that I was unable to switch over without losing some SEO. This almost certainly isn't Squarespace's fault (it is, after all, 'SEO optmized'), but rather due to changing my site's URL to something brand new at the same time. I used to get at least 300 people a day finding my site via Google etc even if I didn't post anything - that no longer happens, and I effectively have to generate traffic myself via Twitter or it's a much smaller figure. (I am trying not to be sad about this! Changing to a proper URL was still worth it, I think.) I've put redirects on but that doesn't seem to have counted for that much - however as I say I think it's probably something which would have happened whether I'd switched to Squarespace or not. I just can't be 100% sure because I don't know enough about this sort of thing.

Weirdly the number 1 source of traffic for the new site is 'Direct' which presumably means people typing the URL directly into thier browsers - I'm baffled by this and can't help thinking something has got lost in translation between what's actually happening and how Squarespace is rendering the statistics.

 

Pros

  • Everything is included. For me the main pro is that using Squarespace makes things simple and unambiguous. I have the editor, the published site, the custom URL, the hosting, the unlimited bandwidth (and also unlimited storage and unlimited pages) and the ability to do other stuff I don't currently need to like add Podcasting or Commerce options - this is all in the same package, with no ambiguity or add-ons. I like this a lot.
  • It looks great: contemporary and nice to use. The interface is easy to work with and I love the way the website looks on all devices. The content is engaging and usable. Should I tire of this design I can just choose one of the other 32 templates and it'll completely rejig my site in one fell swoop.
  • It is amazing value for money. As I mentioned above, the idea a few years ago that you could get basically any kind of website you wanted, beautifully rendered, for just over a hundred quid a year, would have been bonkers.
  • The Support is very good. Squarespace are based on New York and Dublin and that's where their support teams are too. They get back to request for help within a couple of hours, they know what they're doing, they speak perfect English... All that stuff helps. Also the developer community are great - they helped me with the fact that wordpress.org uses a different style of URL to Squarespace, so all my URLs have to be redone individually for the old thewikiman links to work, and they wrote some easily editable java script which allows me to have the feature images take up the exact proportion of the screen I want them to (by default in this template they took up too much of the vertical space, and when I tested my proto-site on my wife she said people might not even realise you can scroll down to find more content) - whatever you need to do the chances are someone on there knows how to do it...
  • It's constantly evolving: I mentioned this as a con above, but it can be a pro too - they've added loads of new templates just in the time I've been using Squarespace, so you can always stay ahead of the web-design curve.

So that's the end of a pretty epic-length post by my standards. If you have experience with Squarespace (good or bad!) or have any questions about it from a user's point of view please leave a comment. If you fancy trying it out, sign up for the free trial and play around - it's not one of those free trials where you give your credit card details and it automatically starts unless you cancel it, so there's no harm in giving it a look. And if you build your own Squarespace site, let me know!

A handy guide for when to save images as JPEGs, PNGs or GIFs

 

Thanks to David Green for flagging up this whoishostingthis.com infographic on Twitter - I found it useful because I tend to use a mixture of JPEG and PNG with saving images, with not much understanding of why I'm choosing what I'm choosing...

JPEGs reduce the size of an image by compressing it - making the image less detailed and so the file-size smaller, but effectively doing so in a way which the human notices least. This is important for web-use as everything each viewer of your website has to download - which is to say, have appear on their screen, rather than save to their computer - takes up bandwidth, and bandwidth costs money. One of the reasons I switched over to Squarespace from Wordpress.org is the unlimited bandwidth meaning I don't have to worry about upgrading my package to accommodate more.

PNG files can be transparent - they don't have to have a white (or black, or any other colour) background. This is truly useful because they can 'sit' on top of any background - so for organisatinal logos for example, it's essential to be able to drop them in over any kind of poster or slides or publicity materials, without an ugly white background delineating the logo from the rest of the content. PNG files generally take up more space than JPEGs but keep their quality better by not compressing the file in a lossy way. This is useful for something like uploading an image to Twitter; Twitter compresses the image, so an already compressed image can start to look really quite rough by the time it a Twitter user sees it.

GIFs I use a lot but never really have cause to make. They generally take up the least space and work better for created graphics rather than photographs.

After the recent posts on which format to choose when saving presentations, and which sizes to use when saving social media images, it seems only right to complete the set with one on how to save pictures too! So courtesy of whoishostingthis.com, here we are: