I’m running another workshop for UKeIG, over Zoom.

More info here on the UKeIG website.

Two part workshop for PLAN, part 2 on the 20th.

In-house workshop on-site at the library

All-day training for NHS Health Education England.

All-day training for NHS Health Education England.

A third online workshop for SWRLS

I’m running a training course in Nottingham, mainly centred on communication and marketing but also covering aspects of presentations and presenting.

I’m running an all-day workshop for UKeIG at CILIP HQ.

I'm running a marketing workshop for the All Wales Health Information & Library Extension Services.

I’m very excited to be running a workshop for the Norwegian Association of Academic libraries.

I’m running an in-house library marketing workshop for staff at Leeds Beckett University.

I'm excited to be back at ILI, doing a marketing principles and actions session, for the whole of day 1 the Library Innovation Conference. More details will be on their website soon.

It'll be at the Olympia in London.

I’m running four workshops for the Welsh Government in November and December - this one is a full day on digital communicaiton, technology and social media, and takes place in Cardiff.

I’m running four workshops for the Welsh Government in November and December - this one is a full day on digital communicaiton, technology and social media, and takes place in Conwy.

I’m running four workshops for the Welsh Government in November and December - this one is a full day on marketing and takes place in Cardiff.

I'm running a strategic marketing training session for members of the NOWAL group, at Edgehill University.

I’m running four workshops for the Welsh Government in November and December - this one is a full day on marketing and takes place in Storiel.

The first of two workshops at Oxford University this year. This one is on Marketing principles and actions. Open to Bodleian staff.

I'm running a 1 hour webinar on Marketing, specifically focusing on tuning out the white noise around library comms, for PCI in the US. It's at 2pm ET (which is 7pm in the UK).

I'm so excited to be working with PiCS again, this time to provide online training. There will be three separate courses, done across a couple of different time zones for the Australasian library world. They're all communication themed, and the first one is pure marketing.

Time and date

The training will take place over two sessions a week apart, each lasting two hours.

• Marketing Part 1) April 4th. 9am - 11am Auckland time.
• Marketing Part 2) April 11th. 9am - 11am Auckland time.
  
  [Click here for all times and dates: including this course at different times and dates, and two other sets of workshops delivered online for PiCS this year.]

Course content

This practical training webinar covers the fundamentals of marketing your Library as a whole, or specific services within it. It's not about logos and slogans, it's about your community. We'll explore how to truly be heard and listened to above the white noise of modern life.  

We'll look first at communication types and then work on segmenting your audience and tailoring messages for each group. We'll look at online publishing and social media, before tying everything together in a strategic marketing plan. Delegates will get a template marketing campaign document to work on in the session and then take back to their own institutions to develop. Everything in this workshop is designed to be applicable right away, whether you want to better communicate the value of a particular service or market your entire library.

Format

These will be interactive online workshops, using online software. Delegates will log-in on their PCs, and we'll run the training and provide tech support, plus all the slides and materials and an online booklet with the tasks and instructions in.

As well as hands-on exercises, there will be chances throughout to ask questions and interact with other delegates, just as you'd expect in face-to-face onsite training. All the content and materials are tailored for the online environment and I've got this whole thing down to a fine art, it works well.

We've left a week between the two parts because there will be some ideas to go away and play and things to try out between sessions.

Booking

You can book onto this course via the PiCS website - go to pics.com.au/events-2/57-marketing-your-library/ or click the image below. The cost is A$320 excl GST. This includes all the materials (including the marketing campaign template) to cascade across your own institution.

This is an inhouse workshop for the Awen Cultural Trust in Bridgend, Wales.

This is a full-day workshop on marketing libraries, for the Academic and Research Libraries Group. It'll take place at the Loughborough University - more details are available here.

Header pic is a Creative Commons image from the University of Loughborough Library Flickr account - see the original here.

I'm running a marketing workshop at CILIP HQ in London, open to members and non-members. You can find the details on their webpage here. This is suitable for people wishing to market their library service, regardless of sector.

There's feedback on previous marketing workshops elsewhere on my site.

I will be running a workshop covering the first half of the Academic and National Library Training Cooperative's Developing a Marketing and Promotion Focus in Irish Libraries: what is it and are we really doing it? day at Trinity College in Dublin. There'll be several presentations from others in the afternoon, looks like a really good day.

More info on the event can be found here. This includes the booking application form.

As well as delivering a talk at the LIANZA Conference in Wellington, I'm also delivering a workshop of around two and a half hours.

It will be a condensed versions of my Marketing training and will build on the contents of the previous days' talk.

Details of the conference, including booking, are on the LIANZA website.

Header pic by Aidan.