Just a quick heads-up that on the 29th of August, I'm running a webinar for WebJunction and my hope is it'll have a lot of useful information for anyone interested in marketing their library successfully. Details below - click the pic to go the website where you can sign up. Places are limited to 1500 and believe it or not we've already got 1300 people registered, so hurry!
I'm really looking forward to this - I've been doing a LOT of stuff around marketing with new tech / social media recently, and even though that's my favourite area, it's nice to get back to some marketing basics with this webinar. It's about marketing principles and marketing actions - as always I try and keep it jargon free and low on waffle / high on things to actually DO when you leave. The focus here is on what the traditionally not-for-profit library can learn from the big businesses (there's plenty); I'll be referencing Apple, Honda, Hellman's Mayo (of course...). I'll also be covering word of mouth marketing, strategy, a bit of websites and social media, and bringing your team along with you in your marketing efforts - here's a sneak peak at a slide on that subject:
So if you think this sounds like it may be useful to you, go to the WebJunction site and click the button to register.
I've always found Web Junction materials really useful - particularly when writing my book - so I'm excited about doing something with them, particularly something that anyone with an internet connection can come along to. Hope to see some of you there.