Do you really need to market yourself? Community-verus-local impact

I think there's a danger that being in the twitter bubble or the biblioblogosphere can really mess up our understanding of exactly what is and what isn't necessary to succeed in librarianship. There's an interesting post on the ever-excellent Hack Library School blog, about New Librarianship (or, as some more cynical people are calling it, 'librarianship'...) which I think relates to this issue. I'm going to quote a chunk of it here:

New Librarians and people-who-work-in-libraries are two very different things. The latter is a job; there’s nothing wrong with that, and I believe very strongly that libraries need passionate, good people to help fulfill their purpose.

On the other end of the spectrum, “Librarianship” isn’t a job—it’s a vocation. It’s not something you can put away at the end of the day, when you leave the building. Librarianship is an aggregation of personality, ethics, politics, education, worldview, and focus; there is a reason why librarianship requires graduate study to embark upon.

Now I have to say, I've thought very much along these lines in the past, but my position is changing somewhat. In particular, whilst agreeing with the notion that this is a vocation rather than just a job, I also want to be able to leave it at the door of the building (unless I'm specifically doing something library-related like a presentation) and I have no wish to walk into any room and turn it into a library, as is suggested later on in the post. It could be just that I've done SO much library stuff in my own time last year (because of having just written a book) but I really value switching off and I consider myself a person who is a librarian, rather than being defined or consumed by librarianship. And, I should add, I don't think I'm any the worse for it as an information professional.

Anyhow, these thoughts prompted a debate on Twitter which I put into Storyify at the prompting of several of the participants - it's too long to embed here but this a link where you can read it. It includes a lot about whether you really need to market yourself as an info pro - there are a lot of successful librarians who are very good at their jobs who have no interest in marketing themselves, don't spend time online, and focus their energies entirely on what happens within the walls of the library building they work in. I think in the Twitter bubble it's easy to imagine that all employers want cutting and thrusting info pros who're always presenting at prestigious events etc, but actually I think a lot of them would much rather have someone who put all their energy into the 9-5 role in front of them.

The key point of this post:

There are two reasons why this is a danger - firstly that we over-estimate the value that our national or international achievements will have locally (and so our careers won't progress as we expect them to as a result), and secondly that if we aren't doing stuff nationally and internationally we (wrongly) assume we aren't going to be successful in getting good jobs. In other words, being 'on' all the time - not leaving librarianship at the door - appears to become a prerequisite to progress, which is intimidating to many.

Fundamentally, I think the most important thing is to continually re-evaluate one's own situation and never assume that Method A or Method B will work across the board. So for example, if you're not employed at all then the more stuff you can do instead, like presenting and writing and so on, the better. If you're trying to get other jobs, then again it might be helpful to market yourself - but only if the type of organisation you want to work for cares about that sort of stuff. If you want to continue working in your current organisation but wish to progress, it should be possible to learn enough about your senior management to know whether they'll value your efforts to market yourself online (for example) or not. If you're a brand new just-qualified librarian, then chances are marketing yourself online and getting out there nationally will be much more important because your CV will lack job-experience, meaning you HAVE to find another way to grab people's attention. But the earlier you can start focusing what you do to the job you expect to get, the better. In my opinion.

Finally, at the risk of being narcissistic but in the interests of providing a solid example, here are some things which I consider high points in my career but which insofar as I can work out DIDN'T influence me getting my current (ideal) job:

• Being commissioned by a publisher to write a book on marketing libraries
• Being named a Mover & Shaker by library journal
• Winning one of the SLA's Early Career Conference Awards awards
• Winning a best paper prize at a conference
• Creating the New Professionals Network .

Here are some things which insofar as I can work DID influence me getting my current job:

• Understanding the organisation I was applying to work in
• Having a good grasp of new technologies relating to information
• Being able to provide evidence of  innovation, and of good communication - specifically how I'd quickly be able to develop good working relationships inside and outside the library
• Coming over as the kind of person who could fit well into the existing team
• And my obvious enthusiasm for and dedication to this particular role at this particular institution .

At no point in the interview did they say 'have you ever won an award - tell us about that?'. They don't care about the national stuff - in fact there's the potential for them to care about how it could impact negatively on your dedication to the role.

(That's not to say all that stuff hasn't helped my career - it has - but just that it wasn't important to securing my ideal job. Unless you're planning to go freelance, the job is the most important thing, right? It pays the bills. A lot of the presentations I've done and articles I've written were useful, however, because they allowed to demonstrate knowledge and awareness of areas my previous jobs hadn't covered.)

If you ask people online 'do you need to market yourself?' then 99% of people will say yes automatically (myself included until very recently) - but remember, Twitter is a bubble. Marketing yourself online and doing exciting things nationally is admirable, it's useful, it helps you learn and develop - but make sure you assess whether it will help you go where you specifically want to go. Find your ideal job, and work backwards from their to anticipate your ideal employer's potential needs and desires.

I realise a lot of people will disagree with me about this, but as ever I'd be interested to hear all views in the comments...

- thewikiman

What's the key to a good interview - beyond the usual truisms we all know already?

There are myriad sources of advice for interviewing well, available online. A lot of them say the same things - anyone who turns up late, doesn't dress to impress, isn't attentive and engaging, only asks questions about things like the pay, or mumbles, frankly is probably not going to be the type of person who even knows they need advice on interviewing well. So what are the things you need to think about when going for a decent job, up against good people are who aren't going to make obvious mistakes? I have a weird relationship with interviews - I always think they've gone well, but I never get the job. My first library job in customer services, I didn't get it but was put on a call-back list for next time they had a position. My second job, as a Project Assistant, I came second and I only got the job because the successful candidate pulled out. On the JISC project I just completed, I was encouraged to apply and was the only person they interviewed - so short of putting my feet up on the desk and listing 'a penchant for theft' among my weaknesses, I was pretty much guaranteed to get the job. In between all that, I had two unsuccessful interviews (at York University) and one application that didn't even GET an interview, and prior to even working in libraries I had two unsuccessful interviews for researchy roles (thank God I didn't get those) - and in all of these cases, I thought the interview went well, because I don't get nervous for that sort of thing and I work so hard on preparing that I remember to make all the points I want to make, and I make them.

I finally broke this cycle a couple of weeks ago, when I interviewed successfully for a maternity cover at York - it's in basically my ideal job for now, the role I've been aiming for since I knew I wanted to do this as a career. I'll be the Academic Liaison Librarian for Music (where I did my MA, and know all the academics really well) and for Film, Theatre and TV Studies - that's all one Department, with a fabulous new £24 million building, below:

So anyway, I got to thinking - what did I do differently this time than before (one of the panel had even interviewed me previously when I'd not got a job, which was lower graded and far less competitive) and what advice did I take into the interview that I found really useful?

Here are some things I did differently:

• I wore a tie. I've not worn a tie since school, as I don't like them much - I don't wear them for weddings or job interviews, normally. I really wanted this job, so I figured I'd sacrifice my tie-related-principles in this instance… Did it make a difference? Maybe it did, I like to think my experience and ideas clinched the post though…
• I went in with a better idea of what was really important about the post. When I wrote the Essential Advice for New Professionals blog post a while back, one of the most interesting things that came from the Comments that people wrote on it was the idea that not all Essential Criteria are created equal. Yes, they are of course all essential and therefore very important - but some of them will constitute a huge part of the job and others only a little. So it's important to have lots to say about the most essential of the essential criteria. I spent a good deal of time thinking about this beforehand, and talking to people I knew within the organisation who might know useful things. (Big thanks to Tixylix who pointed out the importance of working out which criteria are more vital than others!)
• I revisited the feedback I'd had from my previous unsuccessful interviews. We all know how important it is to get feedback - how often do you actually read it again after you first receive it? In particular, the last interview at York (in an academic liaison assistant role) had had a lot to do with Information Literacy involved with the post. When they asked me about info lit in the interview I said everything I wanted to say - when I didn't get the post I was really disappointed as I actually thought I was over-qualified for it. But when they gave me the (very constructive) feedback, I realised they were completely right, and that I hadn't done nearly as well as I thought I had. I'd talked about Info Lit, demonstrated an understanding of it, listed my experience - but I’d not said anything innovative, original, or ideas based. Much of the role was about devising Info Lit programmes, so of course they wanted someone with a little creativity - I'd not shown any. So this time, as the role I've just got is also heavily Info Lit based, I was ready to hit them with some actual IDEAS, not just a summary of what I've done. (By the same token, I did just give them a summary of what I'd done in other areas - there's no point in explaining how you're going to take over the world in an area for which you won't actually have any responsibility if you get the job.)
• I had to do a presentation. Previous roles haven't been high up enough to require this, but I made the most of it. We only had 5 minutes, and we weren't allowed slides or anything - but we could use handouts. In that situation, there's so little opportunity to make much of an impression, you have to use what is available to you, so I made good handouts. I had six anonymised quotes from academics that I’d spoken to when researching the topic (actually five, plus one from Andy Priestner) that related to the points I was making, and one of those quotes was from one of the academics on the panel. I think this went down well (could have backfired of course…) as it showed I'd done my homework - and it was directly relevant, not just crow-barred in there. So I think making the most of whatever opportunities there are open to you is important.
• I left them with a CV. In Higher Education, everything is application form based. York's system is all online, and there is a fairly strict character limit so you literally can only just fit in what you need to say - as a result, lots of stuff I’d done wasn't on there. So I asked if they'd be interested in a CV so they could see all the other things that weren't on the form.
• I tried not to JUST answer the question so much. By which I mean, every question in an interview is designed to assess you against set criteria – I tried to work out which of these criteria a particular question was pertaining to, and address that, rather than just the specific question. In the public sector there are no real spontaneous questions and nothing is asked without a purpose – they have to do everything incredibly fairly and openly. So there’s a grid of criteria, with questions that relate to those criteria, and each question you get asked will result in the panel writing down the evidence that shows you meet that criteria. Each question is given a score, then the highest total score wins. It really does seem to be that explicit and that simple – so you have to be hitting those criteria. It’s a question of asking yourself, what do they ACTUALLY want from me with this one..?
• I answered the questions like the panel hadn’t ever seen my application form. I have a suspicion that application forms just get you the interview, but are then forgotten about once the interviews happen (and you get the job almost entirely based on the interview). So when I was asked a question I answered it fully, at the risk of repeating what they’d already read, rather than risking them not remembering what was on the form. ...

On top of this, I prepared answers for around 20 questions – there was only 1 question in the interview where I had to truly think on my feet. For what it’s worth, I had examples ready for:

1.  Prioritising workload

2.  Prioritising resources

3.  Knowledge of resources

4.  Working under pressure

5.  Managing a budget

6.  Creative problem solving

7.  Handling a difficult situation

8.  Delivering bad news

9.  Effective written communication

10.Effective oral communication

11.Information Literacy pedagogy

12.Recording and analysing user feedback

13.Working well in a team

14.Something outside of work that might help me in the role

15.Short-term plans

16.Medium-term plans

17.Questions to ask the panel

18.Why I wanted the job

19.Why I’d be good at it

20.Strengths and weaknesses

A lot of these came up, either directly or indirectly, so I was pleased I put the work in. Incidentally, back in the day when I had exams (A-levels and that sort of thing) a lot of people said things along the lines of "no point in revising on the day - if you don't remember it by then, you never will." I find this to be utterly misleading - personally I found reading my crib sheet right up until the 5 minutes before I went and announced myself was really valuable.

Anyway, that’s enough of that. What would you recommend people know about interviewing, that goes above and beyond all the usual stuff you can easily read online?

-    thewikiman