The ridiculous reach of Slideshare

I'm always banging on about Slideshare.net to anyone who'll listen - I think it's the great underrated social network, the secret weapon of communication. And people do listen - whether it's librarians on presentation skills or social media courses, or academics on web 2.0 / edtech courses, people are amazed at the reach Slideshare can provide. An example I like to give is of a presentation I created a couple of years back called The Time For Libraries Is Now - it's essentially pro-library propaganda packaged up in such a way that non-librarians will hopefully look at it. I've only given that presentation once to a room full of people, but it's been viewed around 70,000 times online - that's the equivalent of my having presented at Wembley Stadium! It's more or less the same amount of effort, for hundreds of times the audience and reach, and that makes Slideshare invaluable. People LOVE to share presentations, they tweet links to them, they talk about them on Facebook, they embed them on their own blogs and sites - and they view them a lot more readily than they'll read an article or a blogpost. It's all about packaging up a message for maximum impact; I've said before on this blog, that if I have something really important to say, I'll say it with slides.  Here's my Slideshare profile. Anyhow, Slideshare have just started emailing users with updates on how their decks are doing. This week I got this:

What struck me (apart from the fact that the Tweets / FB stats are wrong for some reason) is the sheer number of views per week - for things I've already done, and don't update or even regularly add to. Around 2 thousand views a week! This blog gets around 2,500 views a week (unless I actually write a blog post in a given week, in which case hopefully it goes up a bit...) and that's with an archive of 100s of posts for Google to find - Slideshare only has about 25 of my presentations on and yet that many people are receiving the messages I've put out there. (Plus, only four of my blogposts have had over 10,000 views, let alone 50 or 70,000.)

So, information professionals with something to say - make a nice slidedeck and get it on Slideshare. Libraries with key messages for users and potential users - by all means use all the usual channels, but use Slideshare as well! Got some new facilities? Make a slide deck about it, full of nice pictures of those facilities, and embed it on your library homepage. Got some new courses coming up? Create a PowerPoint with what the courses are, why they'll benefit the users, and some quotes from previously satisfied customers - stick it on Slideshare and embed it on your bookings page. Teaching information skills? Put the PowerPoint on Slideshare afterwards so your students can refer back to it.

In terms of getting your message to stick, and generally making slide decks which are nice enough to get shared a lot on Slideshare (and perhaps picked up and featured on their homepage, which guarentees a huge amount of exposure), here's some tips I've previously posted on here - on a slidedeck of course!

Good presentations matter from Ned Potter

And if you're interested and haven't seen it, here's the Time For Libraries Is Now deck I mentioned at the top of the piece.

The time for Libraries is NOW from Ned Potter

Creating ambient awareness of the Library as authoritative source

 

I've recently become a columnist for Library Journal, along with several others, as part of an Advocates Corner feature all about library marketing and advocacy. Here's where you can read the first of my columns, about the increasingly important practice of marketing with video. The second one went online last week - you can read it here.

It's about creating ambient awareness of the Library as authoritative source - the reason it doesn't say that in the article itself is that it's a much better way of putting it than I could come up with myself! The particular phrase comes from Valarie Kingsland, as part of this tweet responding to the article (see more response below).

The central tenet of the article is something I first grasped when Terry Kendrick explained it to me - that it's very hard to get anyone to take an action as a result of any one-off piece of marketing, and that it is this unrealistic expectation which leaves so many library marketers disappointed. You really have to build an awareness of what you do over time, so you're the first thing people thing of when they DO need your services - rather than expecting them to drop what they're doing and run to the Library when they see your tweet / poster / email / leaflet or whatever... Hence the title of the column - marketing libraries is like marketing mayonnaise, in that no one sees an ad for Hellman's Mayo and rushes out to buy some, but when it comes to the time when they need mayonnaise, Hellman's are foremost in their minds because they see so many ads and promotions. Read the article to see what I'm on about!

The reaction to the piece was fantastic, and I'm really pleased to see how many people really 'got' it. I've documented a small selection of it on Storify.

Digital Marketing Toolkit workshop, 21st May, Edinburgh

Next month I'm running a workshop on marketing information services using new technologies. It's a course I really enjoy teaching - during the full-day we discuss marketing with video, mobile, online publishing, geolocation (Foursquare), actual real-life useful things to do with QR Codes, social media... The emphasis as always is on talking not just about why they're relevant, but what actual next-steps you might take towards using them.

The course is being put on by UKeIG - full details can be found on their website.

Here's some pariticpant feedback from last time we ran it:

• Really useful, great delivery. Thanks!
• Brilliant workshop, well done!
• Perfect; taught me more about things I was using and also some new
• Excellent day
• Very informative, paced well
• Hugely useful
• Thought it was a great overview, got a lot from it .

So, I hope to you see some of you there!

Would you recommend librarianship? The results!

So, would you? Most people have an automatic response to this question - many people will say 'yes' straightaway because they love librarianship and know it is largely misunderstood, while others will say 'no' straightaway because they've had a rough time of it.

What I'm interested in is, would you ACTUALLY recommend it to someone, who might then act on your recommendation? I was asked about entering the profession in an email recently, and my reply sounded, I realised as I re-read it, quite negative. That's because I think you have a responsibility when someone wants your advice to actually think about what you're saying! And there's a lot to be said for not-entering librarianship (by the end of the decade who knows how many worthwhile jobs there will actually be, for example) just as there is a lot to be said for entering it (it's ace). I sometimes worry that we're so busy promoting our value and the value of the profession, that we blindly tell everyone to become librarians even though they might not thank us later if they become one.

So I asked Twitter, a brief and unscientific 24hr poll. 133 responses. It started off more or less equal, with recommending just about edging ahead of not doing so - when I tweeted something to this effect, the vast majority of the subsequent votes were in favour of recommending it. So I don't know if that's because people who hadn't previously voted felt moved to 'defend' the profession, or just a coincidence.

So of the 133 respondents, 72% would recommend this profession of ours.

Here's the split by country. This started off VERY interesting because the US had 100% of voting no, but then every single other vote from that country was yes so it ended up being a landslide in favour of recommendation... Ireland, from this miniscule sample-size, doesn't look much fun.

So would you recommend librarianship to a friend? I'd like to hear what you think in a comment.

Some reasons I can think of why I wouldn't recommend it:

• you can't avoid starting at the bottom (can't do the MA until you've had a year of experience, can't get a higher graded job without the MA);
• some career paths hit the buffers very early on unless the right person happens to retire / move etc;
• the long-term future of the profession is far from certain;
• constantly fighting peoples' misconceptions of what we do and how valuable it is (I think the need to do this may fade over time because I'm far less fussed about it than I used to be);
• there are far more capable librarians than there are decent posts;
• the money isn't amazing for the first few years (I know it's very cool to not care about money but when you're having to buy new shoes for your toddler every 3 months, you do);
• you have to fork out a fortune to do the MA but, if you think about it, the difference between librarians with the Masters and those without it is very rarely the Masters. It's a qualification that is both essential and of questionable value. .

Some reasons why I would recommend it (heavily academic-librarianship bias here):

• it's fantastically engaging;
• the community (if you chose to be part of it) is kind, fun, and unremittingly helpful and happy to share information and advice;
• you get to work in a role that helps people, which is genuinely fulfilling even for a partial-cynic like me;
• unless you're unlucky you won't be expected to work longer than the hours of your contract (so many non-librarians I know work all the hours God sends, and are incredibly jealous of the flexitime scheme I'm on);
• libraries are supportive employers, generally;
• you get to investigate, write about and train people on stuff you're interested in anyway, in my case;
•  you can do academicy stuff like presenting at conferences and writing papers, without having to actually BE an academic;
• once you get up the ladder a bit you get a lot of freedom and your time is self-directed as well as self-managed;
• the people you work with are NICE. .

For me, my day to day environment is the most important thing. I'd rather live in a smaller house in a nicer area than a grand house further away from town. I'd rather work in a nice room with nice people who will understand if I need to go home and pick up my daughter from nursery, than have a high status job with a company car a career trajectory ending in a six-figure salary. My job is challenging but fun, it suits ME better than any profession I could imagine.

But everyone is different, and I'm already entrenched in this profession, whilst at the same time developing the skills to keep working if this profession ceases to exist - that's a very different situation from advising someone to just now start applying for entry-level library posts with a view to doing their Masters in October 2014 and maybe, just maybe, getting a job they really want in 2017ish.

Where do you stand on this? What would you add?

New Professionals! Get hold of a Library organisational chart and start plotting your path...

 

I believe that as a new professional in the information industry, you're better off with a plan of where you want to be, and specifically HOW you want to get there. Some people (who I respect very much)  have advocated a 'relax and see what happens' approach, pointing out the need to be able to try new things you'd never have thought of, and be taken off in new directions. I agree with this, but I still think this:

The profession is SO competitive now, if you can come up with a plan of how you'll move through it then it's worth doing so, even in the knowledge that it's perfectly okay not to stick to it if something interesting comes up.

So how do you go about this? Well first of all you need to know where you'd actually like to end up. (And by 'end up' I don't necessarily mean the job you'll retire in - just the one you're aiming for in the medium term.) There are various ways of getting a feel for this:

• Talk to people in those roles (seriously do this - it's MUCH more effective than anything else I can think of. If you'd like to chat about what being a Subject Librarian involves and the skills it requires I'm very happy to do so)
• Try and get some work-shadowing in those roles, or an actual job in a more junior version of the same role
• Read about how people got where they are today via the many excellent stories on the Library Routes Project
• Keyword search the Library Day in the Life wiki for the kind of job titles you're interested in, and see how people in these roles actually spend their days
• (I'm probably missing something useful so please leave a comment with more suggestions if you have them...) .

Once you've formulated an idea as to where you want to get to (and keep in mind this may evolve or change completely as you go along, which is fine), you can start to plan how to get there. Relating to this there are two important things which I've mentioned on here before, and in talks to New Professionals.

Firstly don't think of Librarianship as having a career-ladder, think of it is as having a career-climbing wall. Ladders go straight up and have evenly spaced rungs; climbing walls require a certain amount of traversing or diagonal movement, and a certain amount of inching forward followed by ambitions stretches, to get to the top of them. The example I always give is if you want to be a Customer Services manager for your library - the natural place to start is in Customer Services itself as a lending assistant (or whatever - the terminology is interchangable here but hopefully you know what I mean) but there's often a 3 pay-grade gap between asssistant and manager, with no obvious jobs in between. It's very, very rare for anyone to jump three grades in one go - so you need to go diagonally upwards so you're high enough up the grade structure to get a high-graded role, whilst trying to retain the relevant experience necessary to become the Customer Services manager. This improvisation and flexibility is not very ladder-like, and much more akin to a climbing wall.

The second thing I always advocate is to find the job you really want (Head of Special Collections, Subject Librarian, Children's Librarian, Law Librarian or whatever) and when you see it advertised at the kind of place you want to work, download the job spec and save it in a folder even when you have absolutely zero chance of being able to apply any time soon. Look at the person specification and make sure you shape your professional experiences to hit every single one of the essential and desirable skills over the coming years (either through jobs or involvement with professional bodies or writing papers or giving presentations or all four of these) so that you're in a position to nail the application in the future. Luck is when preparedness meets opportunity as they say - every time a great job comes up, you have a chance to try and manipulate your future luck in your favour...

 The Organisational Chart

So to the point of this post, the Organisatinal Chart (known also as Organisational Structure, Staffing Framework and, apparently, an 'organogram'). The Organisational Chart shows how the hierachy of any given organisation works - who is at the head, who is responsible to and for whom, how the teams fit together, and who manages what. It's quite hard to get hold of ones for organisations you don't work for, so I'd recommend finding your own library's (it's probably in the intranet somewhere...) and saving a copy into the same folder as your ideal job spec. Obviously libraries in different sectors have very different charts, so if you're aiming to work in the academic sector then a public sector chart may not be of much use to you.

I can't find a single Creative Commons example online (for obvious reasons) so here's a link to a publicly available chart for a big library. Obviously the point of this chart is to detail the positions and how it all fits together, but for the excited new professional it's a chart to literally plan an upwards trajectory with a highlighter pen (if you print it out - I wouldn't recommend using one on your monitor). Ask yourself, which of the higher jobs than mine can I get next? Does it lead to the job I really want (or the job before the job I really want)? Could I stand doing X for a year if it helped me get to Y the year after, or am I better off doing Z for two years and getting more relevant experience outside of the workplace at the same time?

I think it's particularly important to look at where the tree structure stops or hits a dead-end. Look at the role you're in now - is the only position directly above that your boss? Is your boss likely to leave any time soon? If not, you need to make proper plans for progression or you'll be doing the same thing you're doing now in 5 years time. Is there a path which opens up lots of possibilities for you, as opposed to the 'dead-mans shoes' syndrome of waiting for one or two people to retire or leave? Is the division you're in one with many holds on the climbing wall or just one or two (both of which someone else already has a firm grip on)?

I'm not advocating naked ambition - ambition for ambition's sake is something I'm not a fan of at all. But you DO want to be fulfilled, and ultimately you will want to earn a decent wage rather than get stuck on an okay one forever. If your current path hits the buffers in one job's time, think about the fact that you're going to be in this for 20, 30, 40 years so even if it's worthy and fulfilling now, it may not be stimulating when you're still doing it in 2020. Because as much as the rhetoric around library jobs is often about how 'none of us are in this for the money' and 'I just want a job I'm happy doing' the fact is there are lot of frustrated librarians who have just got mired in a certain part of their library and can't see an obvious path forward. So I really think it's worth being aware of what the future possibilites are, so you can start planning how you'll meet the challenges and achieve whatever it is that will make you happy.

It is, in my view, much better to be happy than successful. Being the 'best you can be' is only worth it if it makes you happy - I see a lot of people putting pressure on themselves, hitting great heights, but not being overly content. But forward planning never hurts, so even if you're not aiming for Head Librarian (I know I'm not - I'm going to completely ignore all my own advice and stagnate in my current job forever, although I did a lot of the above into practice to get to this position that I actually like in the first place) then knowing what you ARE aiming for will help you stay fulfilled.

If you're interested, there's a whole page of essential advice for new professionals elsewhere on this website, put together from the quotes of loads of librarians who have been there and done that...

Good luck!

- thewikiman