How can I get this presentation seen outside the Echo Chamber? (Or: If you want to work in libraries, here are 10 things you need to know...)

I've created a presentation which takes some of the essential careers advice for new professionals post, and re-contextualises it as: here is what you need to know if you want to work in libraries.

If you want to work in libraries

View more presentations from Ned Potter.

The idea is that it will serve four purposes.

1. It'll be of interest to existing and new professionals, maybe create some debate or heighten awareness of certain issues 2. It'll entice more dynamic peoeple into considering librarianship as a profession, by righting  a few misconceptions 3. It'll put off some of the meeker people who may labour under misapprehensions as to what librarianship is really like (I'm very happy with this ambition - we have too many over qualified pros as it is, so why not head people off before they waste time and money in a profession that isn't like they thought it would be?) 4. In the course of 2 and 3 it may increase awareness as to what Information Professionals do these days

I've deliberately tried to make the most aesthetically pleasing presentation I'm capable of, in order to increase the chances of people picking it up! And make it very concise, too. For numbers 2, 3 and 4 to really be achieved, I need this presentation to go way beyond the reach of this blog and my twitter account. With that in mind, if you know of anywhere that could display this presentation, or link to it, please let me know! Anywhere at all. I want ideas as to how to get this beyond the echo chamber, I'd love to see some in the comments... And also, if you'd like to embed it in any sites or blog of your own, please please feel free to do so - the code to embed it is available from the Slideshare page. I'd really love to see it in as many places as possible. :)

- thewikiman

Using Netvibes to collate your online presence

If you have multiple spaces online, Netvibes could draw them together for you. If you are involved in multiple projects, particularly those which involve content from other people and from the library community, then Netvibes really comes into its own! This is essentially a post about discovering a really useful too, which I'd heard of but never previously understood. Some context: I couldn't attend Internet Librarian International this year, but luckily a lot of people on Twitter did. I think it was Bethan Ruddock whose tweet I saw, drawing attention to the fact that Phil Bradley now points people towards his Netvibes page as his 'home page'.

I've looked at Netvibes before, particularly around the time CILIP set up the 'cilip future' dashboard, but never found a good use for it - all it seemed to do for me was display the results of a bunch of key-word searches. But then I saw Phil's public page and it all made sense... I still don't use the private page (iGoogle does sort of the same role for me) but I've now set up a public Netvibes page - check it out at www.netvibes.com/nedpotter - and I'm really pleased with the possibilities it opens up. On the one hand, I'm loathe to add YET ANOTHER online place for people to go to, as my e-dentity (has that been used before? If not I'm gonna trademark it :) ) is fragmented enough as it is. But what I've found Netvibes does for me is aggregate all these online presences into one place, and also allows me to draw together the various projects I'm involved with. I've been meaning to update my website for ages, and I will still do so - but in the meantime, it's massively quicker to drag and drop some content into Netvibes than to bash away at DreamWeaver for hours to edit thewikiman.org. I figure I'll still give my blog URL out as my 'primary' address, but will give out the Netvibes one if people are particularly interested in an aspect of what I'm doing (whether that's Library Routes, LISNPN, the Echo Chamber thing, or anything else).

So, my Netvibes page currently has four tabs - the 'General' homepage contains a little bit of free text and a picture, and then links to a few things such as thewikiman.org. Mainly though it contains embedded content drawn in from all over the place (all which will of course be updated in real time as it changes elsewhere) - my Twitter feed, my blog feed, my Youtube videos, my flickr pics, a precis of my LinkedIn profile, It also contains a presentation from Slideshare,  and the papers and presentations page embedded from thewikiman.org. This gives people an enormous amount of stuff from which to build a picture of me and my professional activities.

The way in which Netvibes has really convinced me, however, is with the other tabs. The Echo Chamber tab, for example, gives a far better summary of the whole thing than is available anywhere else online. There's some free text explaining the concept, there's the Prezi presentation that Laura Woods and I created and are adding to as we go along, there's a blog search and a twitter search on the subject, and there's my one-page article from Library & Information Update which explains the whole thing. This is the first time I'll have had a URL to point someone towards which pulls everything together. I know that my own website could (and probably should) do this, but there are two reasons why Netvibes works better - firstly it would take time and expertise I don't have to embed all that stuff on my own site, and secondly I feel that this netvibes platform is better for bringing in content created by other people (which is to say blogs, tweets etc) than my own website, which somehow wouldn't be appropriate.

I've created a LISNPN tab and a Library Routes tab which work in much the same way, and will soon be adding one for my actual day-job too. Take a look and see if you think Netvibes could do a similar job for you.

If you agree it might be useful and are anxious to get started, here, as ever, as some top tips I discovered through trial and error which I'd have like to have known from the start:

• Enable your Public profile right away. You don't have to tell anyone it's there until you're ready - but I spent ages mucking about with my page before realising it was only the private one. I thought I could 'make it public' but you have to create a separate public one, so I had to start again...
• Use the Settings Menu to choose a theme. It's in the top right hand corner - choose something you like early on and then arrange the content to suit it
• Tabs = good. The 'general' default tab is great for giving a summary of all your online stuff, but if you have particular projects or areas you're involved with, give them their own tab. That way if someone asks you about something specific, you have a URL to point them to directly (rather than just saying 'it's own my website' which can come out like, 'go look for it yourself'.)
• You can edit the tab layout easily. Each tab has an 'edit' button - click this and you're given options as to how the content will be arranged. Number of columns, whether stuff goes all the way across the page or only part of the way, etc etc. It's easy to pick a layout that suits whatever you have on that particular tab - so don't be trying to crowbar a massively wide website into a half-screen column when you don't have to.
• Before you embed a website, see if there's already a widget for that site on Netvibes. Here's the Essential Widgets menu (which you get to by clicking 'Add Content' in the top left corner):

  

  So Twitter, LinkedIn etc - it's all there for you, just drag the widget where you want it to go, put in the relevant URL and it does the rest for you. Some sites, such as Slideshare, aren't represented in the widgets - for those,  you can use Link Module (not sure if you can see it on the pic above - it's top row, just to the right of centre, next to Web Page) - this creates a little thumbnail of the site, which looks nice. (You can see an example for my own homepage, in the middle at the bottom of the picture.)

• Use the Webnote widget to introduce the page. You don't need any knowledge of HTML or programming to throw your page together. If you use the Webnote module (top left in the Essential Widgets screen-grab above) you can just type into it normally - I use it at the top of some of my tabs to just give a brief outline of what that tab is about.
• Use the search widgets. On page 2 of the Essential Widgets there are various 'search' widgets - search the web, search images, search videos, search blogs, search Twitter etc. These are great for pulling in content from other people, to give wider context about a given topic. You can say what you think about something, and you can show what other people think about it too.
• For the blog search function, use IceRocket. I've never heard of IceRocket before, but when you use the Blog Search widget, you get by default several tabs, referring to different ways of searching blogs for the same topic. I found that the IceRocket tab produced by far the most relevant and pertinent results, more so than Google Blogsearch. I've mostly got rid of the other tabs and just kept IceRocket, or in a couple of cases IceRocket and Google Blogsearch.
• And that's it! Have fun.

- thewikiman

You want to work in libraries? Essential Careers Advice for New Professionals

Recently I've found myself giving out some careers advice, as part my role as a New Professionals Support Officer for CILIP, and as a follow up to the New Professionals Information Days where people have emailed me asking for guidance (and some of the below is stuff I said in my talk on technology). My career is by no means a shining example to follow, but I do know about a lot of resources or ideas which could help people just starting out in Libraries.

I've created a seperate page on my website which draws together the advice below, along with the advice from people in the comments too - you can view it here. The following is the original blog post:

1. Work *really* hard. I know this is obvious, but you'll be surprised how hard you have to work if you are to get anywhere. There are enough talented, focused and hard-working individuals in this field who will be going for the good jobs, so you have to work very hard to keep up with them unless you want to stagnate - that may mean doing stuff in your own time, including unpaid work-experience in the department you want to work in (even if you already work in the library elsewhere). Librarianship is NOT a soft option - if that's what you're after, stop reading this now and go and look for an alternative career.
2. Get focused work experience. This really good post from Library Hat reminded me of how important this is - the job market in libraries is so competitive, it's no longer enough just to have worked in libraries generally. You need experience directly relevant to the career path you want to take.
3. Plan to do the Masters. Forget the merits or otherwise of the LIS Library Masters, forget the fact that most job descriptions will ask for it 'or significant experience'. Just bite the bullet - pretty much everyone entering the profession now who is in it for the long haul, either has or will soon acquire a Masters in Library and Information Management or similar. It is expensive and time consuming, it's of questionable value, and it won't necessarily prepare you for the proper world of working in libraries - but for now it's absolutely essential. The sooner you get it, the better. Here's a list of the places that offer it in the UK (and here's one for the US), including Distance Learning options which a lot of people are choosing now. I can understand if the prospect of doing another qualification, and all the sacrifices it entails, puts you off the profession; that's fine. But don't continue working in libraries without intending to acquire the Masters at some point if a: you plan on sticking around and b: you plan on getting anywhere. (On Twitter, @bibliopoesey asked if it matters where you do the Masters. In my opinion: not THAT much - it's a vocational degree, so that kind of hierarchical system of Universities doesn't seem so important. That said, UCL and Sheffield appear to offer a considerably better course, so go there if you can! But you're not going to be denied a job because you did it at Northumbria, or wherever. Just my view, I may be wrong.) [NB: Please see the comments section below for more on this - it may be that planning to do some kind of Post Graduate library qualification is sufficient: ie you could do a PgDip rather than a full MA/Msc, which is shorter, cheaper, and not subject to new UK laws about increased fees for those who already have a Masters.]
4. Be prepared to start near the bottom. Because you need a Masters to get a good job, and you usually have to have worked in libraries for a minimum of one year to get onto the Masters, it's almost impossible to start anywhere other than near the bottom. That's actually a good thing - it connects you with the customers, who are what the whole thing is all about (it becomes easy to become detached from that as you move highter). Graduate Traineeships are a good way in - but as @Naldasaid pointed out, there aren't too many of them. Don't worry if you can't get onto one, just start off in Customer Services (or as a Library Assistant or whatever your organisation of choice likes to call it) and apply to do the Masters after a year anyway - just try and make as many opportunities as possible in that first year (by shadowing people, trying to get involved in committees, or doing extra-curricular stuff like serving on your local CILIP Career Development Group committee or getting an article published). You undoubtedly get a broader experience by default as a Graduate Trainee, but by the time your career is three or four years old I'd be surprised if you'd be significantly disadvantaged by not having been one. I certainly haven't been - I started off in Customer Services, and then got a better job as a Project Assistant 10 months in. Project work is great if you can get it - you can be in at the start of something, which often leads to greater responsibility and the chance to use your initiative.
5. Proactively anticipate your career needs. It's very little use trying to acquire some kind of expertise, experience, or training, after you've seen the job you want advertised. You need to have already done it before you apply - so anticipate what you might need to know, and start learning about it even if you don't require the knowledge for your current role. This could be something as simple as going on an Advanced Excel course when you get the chance, to a more strategic process like going for a Subject Team Assistant role if you want to end up as a Subject Librarian, even if that means moving sideways. Get hold of a generic job description for the next role you want, and start ticking off all the boxes in the Essential and Desirable person specification so you can strike when the position becomes available. Then, get hold of a job description for your IDEAL job, even if you're 20 years away from being able to apply - it's never too early to know what expertise your career will need.
6. Join a professional body. I can't emphasise enough how valuable I've found an awareness of the wider profession, and for me that awareness comes from two things - professional bodies and social media (more on which below). So join CILIP, or IFLA, or SLA, or ALA, or whatever body is most pertinent to your ambitions, and devour all the information and connections they have to offer. Most organisations have cheaper rates while you're a student or earning under a certain amount, so take advantage while you can!
7. Acclimatise to the fact that this is a people profession. As @jaffne points out, it's not a book profession, and as @Girlinthe points out, it is a people profession - we are part of the service industry, just in a sometimes-quite-intellectual way. You cannot work in this industry if you don't like people, if you can't solve problems, if you can't keep smiling. If you're painfully shy then that's something you can work with and overcome - if you just want to sit quietly surrounded by lovely old books, you are completely screwed.
8. Acclimatise to the fact that this is a technological profession. Technology is the one thing, apart from problem-solving, that runs through every role or job that the library pays the salary of at the end of each month. Almost every single role needs a good grasp of technology (even the ones you might not think would do, like being a Convervator for Special Collections for example). Here's a guide to what technological expertise is needed in which areas of the library. If you're not comfortable with technology now, that's okay - just throw yourself into it. Fear comes from unfamiliarity, so take that away and you won't be scared anymore.
9. Acclimatise to the fact that this a profession in transition. Change is a constant in libraries - there's been more change in the last half-century than in all of previous library history put together. Get used to change early, and plan for the future always. Part of that change means we have to be more agressive than in the past - the days of running a library like a charity are gone. They need to be run like businesses and aggressively marketed - and you need to be prepared to market yourself, build some kind of brand, and put yourself out there. (I dread to think what I'd've said to someone in 2006, on my first day of the job, if they'd've come up to me and talked about marketing and building a brand - I probably would have laughed at them, or called them a tosser. But it's the reality, and it's more fun than you might imagine. :) )
10. Attend events. Meet people, learn stuff, make connections, understand more than just your own library world. Social Media will help you find the best events to go to, as will membership of a library body.
11. Join LISNPN. I created a network for LIS New Professionals - it's full of events listings, how-to guides, information, and other new professionals (around 560 at the time of writing). Wherever you are from, join it - we can try and answer your questions, attend to your needs, we organise face-to-face meet-ups, and we'll connect you with the wider profession.
12. Get yourself on Twitter. Twitter is an invaluable source of networking, links, information and support. If you're not on it, it's probably different to how you imagine it is - it's much more interactive, and much less vapid. Make time for it and you'll have so much more understanding of what's going on in the Information Profession; here's my guide on how to get started. If you want to set up a blog too, even better - here's another guide on how to do that, and on the importance of an online presence.
13. Diversify. There is no career ladder in this industry; think of it as a career climbing wall. Sometimes there are no hand-holds directly above you - you have to go sideways or diagonally, but the most important thing is not to get stuck. Keep your eye on the job you want, and keep moving upwards in the meantime - sometimes there is no direct route from A to B so you have to diversify. One thing is for sure though - no one (or almost no one) ever went right from a Grade 3 entry level role to a Grade 7 professional role. You need to cover some of the ground in between - and library careers often don't develop in a linear fashion.
14. Value yourself. Things have changed over the last few years, and New Professionals are increasingly recognised as being worth listening to! We have a voice, we have networks of support. Don't put up any kind of wall between 'us' and everyone else more senior - but be confident from the start that your opinion is of value.
15. Make things happen for yourself. If you've got a good idea or a wish, don't wait for someone else to make it happen. Today, with social media and Web 2 tools, you can probably make it happen yourself. Just do it, and professional development will almost certainly follow. An example of this is the Library Routes Project, set up by me and Woodsiegirl - take a look, you may find it useful, as it documents people's routes through their library career (including how they got started). We just decided to do it because we thought it'd be useful - now it has around 150 entries from librarians all over the world, and has been viewed by over 23,000 people.
16. Find something in librarianship that matches your existing interests. You'll be amazed at how diverse interests can be accommodated as part of your library job. Whether you're a wannabe writer (write some articles for professional publications) or a fan of 16th century textiles (work towards becoming the archivist for the 16th Century Textiles Society..) you can drag your existing interests into your job somehow. It's what helps make it a vocation rather than just a job.

...

Any more essential tips? Let me know and I'll add them to the permanent page.

- thewikiman

80 New Professionals Walk Into a Bar...

Actually, they weren't ALL New Professionals, maybe 10% of them had never worked in libraries at all; plus it wasn't a bar, it was CILIP HQ, although later, a lot of them did go to a bar.... Friday saw the first of the New Professionals Information Days for this year (to read about how they came about, check out this earlier post) and I had a great time; everyone else seemed to do so, too. Kathy Ennis of CILIP's Membership Support Unit put together a little organising committee to plan the day, which I loved being part of. We tried to plan a unique day and one that improved on the previous years' Graduate Days and I think it worked - I liked the structure, I thought the content was useful, and most of all I liked the combination of speakers. We tried to ensure that New Professionals ran the workshops, but the keynotes were from inspirational leaders in the profession. The result was a day that, hopefully, wasn't like any other library event this year - and I'm certain you won't find another programme that good without paying considerably more for entry than nothing at all, which is what Friday's event cost the delegates...

I really enjoyed Lex Rigby (link below) and Katie Fraser's presentations (I couldn't see any more because in a late change I ended up doing a session myself, which I wasn't looking forward to but went fine I think) and I loved the keynote presentations from Phil Bradley and Maxine Miller, which I thought dove-tailed nicely. It was exhilerating stuff! Highlights for me included:

• Phil saying "all bets are off"
• Phil saying "this is the most exciting time EVER to be a librarian"
• Phil saying "don't assume people know more than you - at least don't take it on trust. If someone says 'I'ved worked in this industry for 20 years' they may just have worked the same year 20 times..." (I didn't take notes at the time so aplogies Phil if those aren't exactly right)
• Maxine giving a talk without notes which was, she later told us, completely different from what she had planned! I don't want to make too much of her ethnicity as the awesomeness of her talk had nothing to do with that, but it was so nice to see a non-white face presenting at a library conference! Also to be in charge of the Tate's library is a pretty cool job, too...
• Attempting to use Muffins as a bribe to get the audience talking, and finding the one audience member who was so allergic to chocolate she couldn't even have the spiced apple one because it had been in the same bag.. (thanks for speaking up anyway though!)
• Using my iPhone for my notes rather than a piece of paper - I only did that because of #epicprinterfail but it actually worked quite well
• Meeting new CILIP CEO Annie Mauger who popped in at lunch time - impressive considering it was her first full day in the job!
• Lots of people saying how useful they were finding the day

After the event there was a LISNPN meet-up in the pub around the corner from CILIP. There were many reasons that I loved this - getting to meet people properly and get to know them was one, seeing information professionals coming in out of the rain, not really knowing anyone but turning up and throwing themselves into the fray, was another. Plus, marvelling with Chris Rhodes that the network we'd created had progressed from online to face-to-face events so quickly, and not only that but events that were nothing to do with us! That's absolutely awesome - if all LISNPN members can take it upon themselves to organise regional meet-ups, using the network to advertise them, then that's just fantastic. The network is so much stronger if it is self-organising. Thanks so much to Bethan and Laura who've organised spontaneous events so far! Final highlight was meeting a very nice bloke in the pub who said he'd been wondering about librarianship for a while, applied for a few things but not got anything he wanted, and today was make or break for him in terms of pursuing it as a career. And we made him! (Rather than broke him - I don't mean we forced him...) He really enjoyed the day, it opened his eyes, and made him really want to do it for a living.

So 80 New Professionals went into a conference - I think the veterans among them were inspired anew, the brand new ones found out there was more support and engagement than they'd imagined, and the people who were not librarians at all at the start of the day either ended up committed to the profession, or scared off it entirely - and I'm fine with that; better to find out now what it's all about than get a job and realise it's much more intense than they realised later...

If you're in the North of England, book on the Newcastle one now! November 23rd, Newcastle City Library. Even if you have to take a few hours off work it's worth it; it really will be a great day...

Other stuff relating to NPID2010:

• evil_jen's blog post
• Lex Rigby's blog post
• Neon Librarian's post
• Annie's blog post
• Girl in the Moon's blog post
• Libraries, the Universe and Everything blog post
• Tina Reynold's blog post
• The slides from Phil's presentation
• The slides from Nicolás's presentation
• A tweet archive of all the #NPID2010 Twitter activity
• Twitter archive analysis
• Some pictures from CILIPInfo

- thewikiman

New to Twitter? Here's what you do

[If you're not already on Twitter, just give up and join. It's really worth it, and it's really NOT like it is often reported to be in the mainstream media. There's a big myth that twitter is just people saying 'this is what I had for lunch today' - it's not like that at all. Celebrities understandably get the bulk of the coverage when Twitter gets into the news - you have to understand that someone like Stephen Fry (or whoever) is followed by literally 1.8 million people; he can't possibly interact with all of them, so his twitter stream reads more like a monologue than a dialogue. But you (almost certainly) won't have that many followers, meaning you'll be able to use Twitter for the purpose for which it is intended: conversation. It's full of useful links, it can lead to all sorts of opportunities, it breaks the ice at conferences, and it adds colour to professional relationships.]

Here 10 top tips I wish I'd known about Twitter from the start.

• Put in a bio. You need a bio, don't leave it blank or just put in a town or your job title. Twitter works because it facilitates conversation - to converse with people generally you need to follow each other. What happens when someone new follows you is you get an email - so and so is now following you on twitter, here's some more information about them. Most people will click on this and read about this new follower, and perhaps check a few recent tweets before deciding whether to follow or not - it's a tough crowd, generally, because popular tweeters get so many followers that you have to stand out for them to take an interest in you; no one wants information overload. If you don't say who you are or give people anything to go on in your bio, chances are they won't follow you back, thus reducing the chances of the two of you conversing, thus reducing the value you're getting out of using Twitter. I don't believe in amassing followers for the sake of it, but of the 40 or so people who I follow but don't follow me back, four or five of them I wish would do so (I'm looking at you, Helene Blowers...). If that figure was really high, Twitter wouldn't be working so well for me. For an example of a good bio, check out Buffy Hamilton's twitter profile - fantastic! No wonder she has that many followers.
• Use a headshot of yourself. Twitter is a more personal medium than a blog - I started off using the wikiman logo, but changed it because people want to contextualise what you're saying with a picture of your actual face. Even if you're shy, try and go with some kind of picture of yourself if you can...
• Cannibalise the follow lists of people you like. So for example, if you are an Information Professional, you'll probably know of a few people on Twitter than you can start following right away. But also look at the people they follow and start following the most interesting looking of them, and then do the same again, and so on, till you've got a decent sized group of interesting people. (If you're an information professional, feel free to cannibalise mine - everyone I follow is awesome...)
• Don't just follow the Queen Bee, follow the workers too. Many, many tweets are @ replies. This means they begin with @[Insert Person's Twitter name here] and are consequently only seen by people following both the tweeter and the person they are tweeting at. So you could miss fantastic conversations if you're only following one of the parties - they simply won't appear in your twitter stream. (64% of my tweets are @replies, according to TweetStats, meaning that the vast majority of my output is only seen by some of my followers.) Therefore, if you really like someone on Twitter, follow the people they interact with too, so you increase your chances of serendipitous interesting conversation overhearing. :)
• Give of yourself, from the start. If Twitter ends up working for you, you'll end up being yourself. You'll end up sharing more than just work stuff, probably, and being closer to your true personality than you might imagine - more unguarded. You have to make up your own mind if you're happy to be unguarded online, and how unguarded you are going to be. But the point is, don't be shy and don't try and hide your personality - people want personality, they'll forgive quirks if they get more character from you (and therefore more value), and as I say if you're here for the long haul it'll happen eventually anyway. Just be yourself from the start.
• Tweet links to your stuff. / Tweet links to other people's stuff. Twitter provides a large percentage of hits on this blog. If you blog with wordpress, use a plug-in like Twitoaster to auto-tweet links to your blog posts, and draw the twitter conversation into the comments section of your blog. But don't, whatever you do, just use Twitter to self-promote. People will suss you out and switch off pretty quickly. People will be interested in what you have to say if you tweet links to a broad range of useful, pertinent stuff.
• ReTweet. Don't assume everyone else will have seen what you've seen. If something's really worth reading, ReTweet it so that your followers can all read it - they may not follow the person who originally said it, or they may not have been online when it was said. Plug people in to the good content. What you want to achieve overall is a blend of useful information, thoughts, links, character and responses to other tweets. Don't be afraid to jump into conversations, either - certain people I follwed for ages without them reciprocating, but as soon as I @ replied to one of their tweets they started following me too because I demonstrated some value to them; we've since gone on to chat all the time.
• Don't ever criticise your employer. Twitter is personal  - but don't forget that unless you lock down your account, anyone can read it. There's nothing to be gained from venting your frustration at your institution via this medium - just resist the temptation! You never know who may end up reading it. Or who may end up not seeking you out to give you an opportunity later. Generally speaking, unless you are going to tweet anonymously, discretion is the better part of valour when it comes to criticism of all kinds - by all means give an opinion, but always run this test before you tweet something harsh about an individual: would I say this to their face?
• Investigate clients . I must admit, I've found Twitter's homepage adequate for my needs. But many people use clients, that access Twitter but present the information in a better or different way - try Brizzly, or Tweetdeck (and you can sync those with Twitter on your phone, too).
• Prune. Don't just follow everyone. Followers are not an end in themselves - don't just automatically follow everyone back because they've followed you. If you are to use Twitter at all it needs to WORK for you - you need to follow a manageable amount of people, or at the very least use lists to sort the essentials from the occasionally interestings. About once a month, go through the list of people you follow, and if any of them are no longer giving you value, unfollow them. It may seem brutal, but you really don't want to end up viewing Twitter as a chore because there's so much irrelevant stuff in your stream.

For more info on the nuts and bolts of it, check out Twitter's official guide.

Happy tweeting!

- thewikiman

UPDATE: since writing this, I've come across a lot of people ReTweeting a link as part of a reply to a person. So for example I might tweet "Check out this presentation [URL here]" and someone else wants to ReTweet it but does so like this: "@theREALwikiman really useful presentation [URL here]". If you reply to someone then the only people who can read the tweet are people who follow you AND the person you are replying to - in other words, no one new will see the Tweet. So - don't do that. Does that make sense?

That's the explanation; the rule is, if you want to draw people's attention to something, make sure there is something - literally ANY character except @ - before you include the name of the person who originally tweeted. So in the example above, the tweet should read "really useful presentation via @theREALwikiman [URL here]." That way, everyone who follows you will get the message. Got it? Good!

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If you found this post useful, check out previous guides to:

• Prezi
• Evernote
• Blogging
• and Public Speaking

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