In praise of #bettakultcha (and a video about buying India a Library)

This post is about 3 things: the Buy India a Library project and my talk about it, the Bettakultcha event I did the talk at, and the generally sound principle of talking about library-related things at events which aren't remotely library-related...

Bettakultcha is ACE

Bettakultcha is a brilliantly simple concept - a night devoted to presentations of 20 slides, 15 seconds a slide, on anything you feel passionately about, and NO PITCHES. The fact that this works at all - that such a flimsy concept consistently produces a brilliant evening of entertainment - makes you positively giddy with delight when you're part of one. People talking about their passions is pretty much ALWAYS interesting - even if the passion itself isn't overly interesting to anyone else, or the presenter isn't a natural speaker. It's a very supportive environment in which to public-speak. The talks are only 5 minutes long anyhow so you never get bored; I've enjoyed every talk I've seen at a Bettakultcha event. I've been entertained, moved, fascinated. It's quite an intimate thing, to talk about your passions to an audience of strangers (my previous Bettakultcha talk was about Captain Fitzroy of the Beagle, with whom I'm somewhat obsessed - normally people have to know me quite well before they get the delights of me discussing his tragic life at great length) and it means you get a connection with people, you effectively jump ahead in your relationship. I've met people at Bettakultchas who have become my friends, and who I keep in touch with not just online but in person too. Bettakultcha really is ace.

Here are a couple more talks from the event I recently attended in York - Paul Smith making his passion for coffee properly entertaining,  and an amazing talk by a 14 year old on organ donation! Here's one I missed but I wished I'd seen - my friend Helen doing a completely silent presentation. There are musical talks, theatrical talks. Anything as long as it's not a pitch - often the simplest concepts result in the most creativity.

They run all over the North of England - if there's an event anywhere near you, I can't recommend it highly enough. Check out some other talks on YouTube, or search Twitter for the hashtag to find out more. The main website is here.

My #BuyaLib 20/20 talk

At the June Bettakultcha I gave a talk about Buy India A Library  - it's all about how we crowd-sourced $4000 in 2 weeks in order to fund a Library build for a school in Mysore. Here's the talk:

As mentioned above the format of the talk was that you have 20 slides which each move on automatically after 15 seconds (often known as the Pecha Kucha format, which is probably what the phrase 'Betta Kultcha' is referencing, must ask the organisers) - in my experience the key to doing this type of talk is a: to practice it the day before and b: DO NOT WAIT FOR THE SLIDES! People slip-up in 20/20 style presentations when they stop talking - it's best to plough on with a narrative, and have the slides provide a complimentary narrative, in their own time, underneath...

The audience were much more responsive than I thought they'd be - it was a really fun talk to do.

(By the way, the librarian blogger I mention near the start was @jaffne - sorry not to credit you by name, Jaf!)

The Echo-Chamber Escape revisited

A couple of years back Laura Woods and I did a lot of talking and writing on the subject of librarians escaping the echo-chamber.

We've stopped now because quite honestly we got quite sick of our own thoughts and voices on the matter! But it's still an important concept - we need to write for non-librarian audiences, talk at non-library events, and generally get out there. It's fun, too.

Marketing Libraries: What the not-for-profits can learn from the lots-of-profits!

A couple of weeks ago I presented a webinar for WebJunction on marketing libraries. Part 1 of this post is all the information from the presentation, including a video archive of it, and Part 2 is about the process of presenting in a webinar, for anyone interested in that side of things.

Part 1: Marketing Libraries

The webinar covered marketing principles (several ways to start thinking like a library marketer) - and marketing actions (ways to communicate including Word of Mouth, the website, social media etc). There are various ways you can access the content.

If you want a brief overview:

Here are the slides, with a couple of bits of info added in so they make sense without me talking over the top of them.

Marketing Libraries: What the not-for-profits can learn from the lots-of-profits! from Ned Potter

If you want the full detail:

You can view the full Archive (combined archive of audio, chat, and slides) - this requires JAVA and is a bit more technically complicated than the options above and below, but you get the full experience of the slides, me narrating them in real time, and the chat happening in real time, where you'll find lots of good ideas.

If you want a version you can watch on any device:

Here is the YouTube vid of the webinar - the good thing is you can watch this on a phone etc, the downside is some key points are missed where it skips or the live-streaming briefly went down, and it's hard to read the chat that added so much to the presentation. (You can, however, download the  chat (xls) to read in Excel as you go along.)

When I get a bit of time I'm going to break this down into smaller videos on each topic.

Part 2: Presenting a Webinar

Presenting a webinar is an inherently odd experience because you can't see the faces and responses of your audience. I rely on this a lot to know what is working and what isn't - a presentation is all about communication, after all. Not only that but it's a much bigger audience than for a normal talk - there was nearly 600 people watching this as it happened.

Above is what my desk looked like - iPad to monitor tweetstream (which I didn't have the wherewithall to actually do), landline phone to speak into (I had it pressed against my ear for the first half hour before realising there was nothing to actually hear), G&T to drink (later decanted into a glass with ice, don't worry), iPhone to live-tweet pre-written draft tweets from (it was too stressful to do this well, so I sort of tweeted them in clumsy groups), PC to present from and clock to keep to time by.

I asked for some advice on Twitter about what makes a good webinar - much of it was about good presenting generally, but the web-specific stuff centered around making it as interactive as possible (the technology limited how much I could do this, but I tried...) and giving people time to catch up (I think I pretty much failed to do this). Very useful advice from Jennifer at Web Junction included not putting any animations on the slides because these don't render well in the webinar environment (if I wanted stuff to appear on a slide as I went along, I made two versions of the slide and moved between them). The particular platform we used meant I had to dial in with a phone - a PHONE! - and talk into that whilst manipulating the slides, that was very strange. I had a practice run the night before and I'm glad I did - in essence I found out I just cannot present sitting down, I need the energy that comes from pacing around, so I ended up using my slide-clicker so I could wonder about my house without having to be too close to the PC... The downside to this is I couldn't monitor the chat nearly as well as I wanted to, to respond to questions, because I often wasn't close enough to read the small text.

This was the first time I'd done one of these solo - previous webinar experience had been as part of a panel. As is often the case, as soon as I've done something properly and learned how it works, I want to do it again but much improved based on what I now know. So I'm hoping to work with WebJunction again next year (I find their site a really useful source of information and expert opinion). But the feedback from this one was great, some really nice comments in the chat and even a reference to my accent via private message...

I enjoyed this whole thing, and clearly live-streaming and web-based events are going to be more and more important. They're very convenient for attendees, less so for presenters (I had to banish my family upstairs for example!) but I did get to wear shorts for a presentation for the first time, and even drink Gin & Tonic during it, and that was ace.

10 top tips to take your organisation's Twitter account up a level

My current column for Library Journal is all about taking a Twitter account to the next level. It's hard to keep organisational accounts progressing - a lot of them plateau after a while - so there's 10 golden rules to get you past that point.  

The 10 golden rules in brief, are:

1. Only tweet about your library one time in four
2. Analyse your tweets
3. Tweet multimedia
4. Tweet more pictures
5. If something is important, tweet it four times
6. Use hashtags (but don’t go mad)
7. Ask questions
8. Get retweeted and your network will grow
9. Put your Twitter handle EVERYWHERE
10. Finally, avoid these pitfalls .

Read the full article with expanded information about each rule, here.

This Thursday (free) WebJunction Seminar on Marketing Libraries

Just a quick heads-up that on the 29th of August, I'm running a webinar for WebJunction and my hope is it'll have a lot of useful information for anyone interested in marketing their library successfully. Details below - click the pic to go the website where you can sign up. Places are limited to 1500 and believe it or not we've already got 1300 people registered, so hurry!

I'm really looking forward to this - I've been doing a LOT of stuff around marketing with new tech / social media recently, and even though that's my favourite area, it's nice to get back to some marketing basics with this webinar. It's about marketing principles and marketing actions - as always I try and keep it jargon free and low on waffle / high on things to actually DO when you leave. The focus here is on what the traditionally not-for-profit library can learn from the big businesses (there's plenty); I'll be referencing Apple, Honda, Hellman's Mayo (of course...). I'll also be covering word of mouth marketing, strategy, a bit of websites and social media, and bringing your team along with you in your marketing efforts - here's a sneak peak at a slide on that subject:

So if you think this sounds like it may be useful to you, go to the WebJunction site and click the button to register.

I've always found Web Junction materials really useful - particularly when writing my book - so I'm excited about doing something with them, particularly something that anyone with an internet connection can come along to. Hope to see some of you there.

Ridiculously excited to be interviewed in SLA Information Outlook

I love being a member of the SLA - although the word 'Special' in the title implies that it will be solely aimed at legal or business librarians, it actually has a large percentage of its membership coming from academic institutions like mine. Part of membership includes getting the magazine, Information Outlook. This is a really good trade mag - there's a lot of useful, intelligent, grown-up content there. My favourite part of it is the member interview section, 10 questions with... I've learned a lot from it (and loved reading Bethan Ruddock's one when she did it) so I was ridiculously excited to be asked to participate in it. I've done a few interviews now but, with the obvious exception of Circulating Ideas, they've all been via email. This one was a proper telephone conversation with Stuart Hales in Washington, which was taped and then transcribed. It was exciting doing it this way. I got a copy of the questions in advance, although we went off on different tangents in the conversation itself (Stuart told me a great wedding-crashing related tale which you should force me to tell you should we meet at a conference or in a pub...). I was a little bit apprehensive in the lead-up to it because the questions seemed slightly passive-agressive in a weird type of a way, but Stuart wasn't remotely like that in the actual conversation, so I think I just got an incorrect impression from them on paper!

We talk about marketing, the SLA itself (more on that below the interview), the Buy India a Library project, professional development, new technology, and taking a step back. (Whimsical tales of my ability to lead a walking tour of York are greatly exaggerated. :) ) Anyhow, here it is - it specifically says at the bottom of this page that it's for personal use only and not for reproduction, but I've got proper permission to use it, I promise...

Ned Potter Information Outlook Interview by thewikiman

If you're an SLA member you can read the whole July-August 2013 issue from which this came by logging-in here.

On the subject of the SLA, at the weekend I read this absolutely brilliant post about the organisation and the annual conference, by Penny Andrews. It articulated things I value about being a member which I didn't know I knew... It certainly seemed to chime with a lot of people judging by the Twitter response, so particularly if you're not an SLA member but have wondered about it, have a read.

I'm a member of both CILIP and SLA, and will continue to be so. I get different things from them - in some ways I feel that CILIP helped me more as I was growing up (which is partly why I'll keep paying my membership fees; I owe them) and SLA helps me more now I'm grown up. The SLA is / are a confident bunch, and very positive - perhaps this is partly because they are under less obligation to 'save libraries' than CILIP or the ALA, so there's a lot less hand-wringing. (Incidentally, I LOVE Penny's comments about MOOCs and gamification in that article!) There's a lot of money in the organisation (they work hard to build and maintain relationships with corporate sponsors) and quite honestly it's nice to be part of an organisation that can afford to do things with style and without an ever-present sense of worry about finances. The downside of this is that it is if you don't like wearing suits for work-related things, and aren't going to do so just to fit in (*raises hand*) you can feel under-dressed at the London SLA-Europe events! Penny talks about being treated as an equal at the conference in the US, regardless of the status of the person you're talking to - I'd agree with that, but if you start mixing with the sponsors in London, expect at least a couple of them to be baffled that dressing in a suit and schmoozing isn't your number one priority...

What the SLA does (in my view) is focus on making us into better, more effective information professionals. They can afford to focus on improving us, and let others worry about the Latest Big Library Crisis besetting the profession. Part of the way we can endure in libraries is to be really brilliant at our jobs - it feels like the SLA addresses making a practical impact in a very hands-on way, all of the time, rather than being side-tracked. The conference itself remains the greatest experience of my professional career - I'm over the moon to be going back, to Vancouver in 2014, to give a few talks and see everyone again, and generally drink up the atmosphere of niceness and happiness.

Here's the link if you're thinking of joining; I wish I'd done so earlier. I didn't sign up to the SLA previous to winning the ECCA which gave me a year of free membership, because of the cost. To spend a big chunk of money on something work related, especially after already paying for CILIP membership, is daunting. But it's based on a sliding-salary scale so you pay less if you earn less, and now as a proper fee-paying member from my point of view (and from that of all the members I've talked to), it's worth it.

Librarianship can be tough these days, but the SLA makes you feel good and gives you confidence - that's not a trivial thing.