Upcoming talks and workshops
I am excited to be back running a workshop for Initiative Fortbildung für wissenschaftliche Spezialbibliotheken und verwandte Einrichtungen e.V. in Berlin, about whom you can read more here.
It runs across a day and a half, covering all aspects of Presentation Skills.
The first of two workshops at Oxford University this year. This one is on Marketing principles and actions. Open to Bodleian staff.
I'm running one more set of dates for PiCS in 2017, aimed at Libraries in Australia.
The training will take place over two sessions, two days apart (the 12th and 14th of December), each lasting two hours. More details including booking can be found on PiCS' website.
This practical training covers the fundamentals of marketing your Library as a whole, or specific services within it. It's not about logos and slogans, it's about your community. We'll explore how to truly be heard and listened to above the white noise of modern life.
We'll look first at communication types and then work on segmenting your audience and tailoring messages for each group. We'll look at online publishing and social media, before tying everything together in a strategic marketing plan. Delegates will get a template marketing campaign document to work on in the session and then take back to their own institutions to develop. Everything in this workshop is designed to be applicable right away, whether you want to better communicate the value of a particular service or market your entire library.
““Ned Potter is extremely knowledgable and a fantastic presenter - best webinar I have ever attended!” NEFLIN, USA
”Lots of useful information presented in a fun and clear away. I came away with my head buzzing with ideas for things I wanted to do, learn more about, or information I wanted to pass on to colleagues.” Bodleian Libraries, Oxford University
“Comprehensive and useful, at a level that is readily understandable. Lots of useful tools to take away. Really, really valuable. Great presentation style. Relaxed and informative, lots of practical examples and visuals” - PiCS, Melbourne”
I'm running a marketing workshop at CILIP HQ in London, open to members and non-members. You can find the details on their webpage here. This is suitable for people wishing to market their library service, regardless of sector.
There's feedback on previous marketing workshops elsewhere on my site.
I will be running a workshop covering the first half of the Academic and National Library Training Cooperative's Developing a Marketing and Promotion Focus in Irish Libraries: what is it and are we really doing it? day at Trinity College in Dublin. There'll be several presentations from others in the afternoon, looks like a really good day.
More info on the event can be found here. This includes the booking application form.
Workshop on marketing principles and actions for staff at Oxford Brookes Library.
Full-day workshop, open to staff at the Library.
A marketing workshop run for the School Library Association (West of England branch) which I believe is open to all School Librarians in the area - contact the SLA to book a place.
A full-day workshop in Brisbane on marketing principles and actions, for PiCS (Performance Improvement Conference & Seminars) Australia, open to all.
Information on the exact times and location, and booking options, are on the PiCS website.
Further details and feedback from previous version of this course are available via the Pure Marketing section of the Training pages on this site.
A full-day workshop in Sydney on marketing principles and actions, for PiCS (Performance Improvement Conference & Seminars) Australia, open to all.
Information on the exact times and location, and booking options, are on the PiCS website.
Further details and feedback from previous version of this course are available via the Pure Marketing section of the Training pages on this site.
A full-day workshop in Melbourne on marketing principles and actions, for PiCS (Performance Improvement Conference & Seminars) Australia, open to all.
Information on the exact times and location, and booking options, are on the PiCS website.
Further details and feedback from previous version of this course are available via the Pure Marketing section of the Training pages on this site.
