About

A small change in the way these blogs operate

Picture of a spanner

Short version of this post

I will occasionally be reblogging content from the other blog I write, at librarymarketingtoolkit.com, on here.

Longer version

This blog, thewikiman, used to have a lot of content about marketing libraries on it. In fact that's partly why I got asked to write a book on the subject in the first place. When the book came out and I launched the website to go with it, I started blogging about marketing stuff on there, and in order not duplicate content, I stopped talking about marketing stuff on here.

However, after thinking about it for a while and talking to people who read one or both of the blogs, I'll now be reblogging relevant content from the Toolkit blog on thewikiman blog. This for a number of reasons:

  • The content I'll be reblogging is relevant to both audiences
  • I blog far less these days anyway so splitting the posts between blogs makes them even scarcer...
  • I still sometimes hear this wikiman blog referred to on Twitter as 'one to follow for marketing' so there's an expectation that it'll have some marketing stuff!
  • This blog gets a larger audience than the Toolkit blog, and generally speaking I want as many people to read my posts as possible .

So I'm going to start by reblogging the last couple of posts from the Toolkit blog, and then carry on as normal from there. It won't be that the blogs are identical - there'll be plenty of stuff on here about library issues generally which doesn't make it onto the Toolkit blog, and the odd obscure marketing post on the Toolkit blog that doesn't make it on to here.

I hope that's okay with everyone! :)

Cheers,

Ned

 

Bloggers! Be aware of this new (?) comment-spam technique...

I get a lot of spam comments on this blog - Askimet protects me from around 2000 a month. (The most recent was from 'Luxury Car Makers' who attempted to leave a comment on a post I wrote ages ago entitled 'Why the BL e-books announcement is really important' and which consisted just of 'I hate Lady Gaga'. #fail) But a new one on me has just occurred, twice in two days, so here's a warning in case they try it on you. Some spam, yo

The comment consists of effusive praise, stuff about how well written the post is and how astute it was etc, written in decent English. There are no links in the comment at all and - this is where it differs to previous spam I've had - no link attached the name, either. Most spam comments either try and get you to go to websites by clicking on a link within their comment or by clicking on their name - in the same way that if I commented on your blog, your readers would be able to click 'thewikiman' next to my comment and get back to this site. So these new comments have no such link - hence Askimet not flagging them as Spam, and them making their way through to my comment approval queue.

On this blog, if you've commented before (and enter your details the same way again) your comment is automatically approved, but if you're a first-time commenter I have to approve it. So the only agenda I can think of for this new type of spam is to flatter the user into approving the first one, and THEN commenting about a gazillion more times with proper spam, full of links to dodge stuff, before the blog author can do anything to screen them.

So, just a quick warning in case it happens to you - make sure you don't approve that first flattering comment!

- thewikiman

 

The MACHINES are Coming! Recent advances in library technology

Earlier today I did a session on technology and libraries, for the Prison Libraries Group at CILIP HQ. Prison Librarians are extremely limited in their access to technology - essentially they operate under the same restrictions as the prisoners, so not only can they not use Twitter, they can't even Google it at work! Here is the Prezi I used - it's a whistle-stop primer of recent advances, and while normally I try to make my presentations stand up on their own I'm afraid this one is really only the bare bones and I filled in a lot of gaps with what I was saying. (Works best on full-screen mode.)

I had a really good time even though I had to leave early due to starting my new job tomorrow. It reminded me again how diverse our roles are, and how two people called 'librarians' could go for years potentially without doing the same stuff. Having to make sure certain prisoners don't get access to fiction which glorifies the very crimes they are incarcerated for is not a Collection Development decision I'll be needing to make any time soon. And having to retain the catalogue in my head because not only is it not online but there isn't even a card catalogue is a skill I'm glad I don't need - I'd be really bad at that...

For the delegates

So for anyone who was there today, here are the links I mentioned that I'd include in this post:

- Thanks for having me, I had a great time! And especially thank you to Sibylla for inviting me. :)

- thewikiman

 

 

A great, big, enormous thank you post

PLEASE NOTE: if you're reading my blog for the first time, most posts aren't like this! :)

I feel like I was professionally asleep for the first few years of my career - then in 2009 I presented at the New Professionals Conference and everything changed. I realised there were other people out there like me! Who really cared about the wider profession. I realised librarianship was awesome, and that the people in it were ace.

Movers and Shakers logo

Really big thanks to my Mum, and really big thanks to my Dad. My Dad is my biggest inspiration, the person who generates most of my good ideas, the person who still reads every article before I send it off to the journal / publication / publishers, my biggest support and my biggest fan. He's also an amazing singer! If you've not heard Officium or the Dowland Project I'd reccomend checking them out... (I know I'm biased but the former has sold over one and a half million copies and the latter was a New York Times record of the year, so other people like him too. :) )

Finally in this long and admittedly self-indulgent blog post (it is a special occasion though!) I wanted to reproduce part of my Mover & Shaker interview here. The way the Movers and Shakers process works, you get asked about a million questions to see if you live up to what your nominator said about you, and then you answer more questions, and then they follow up with yet more, and then they do fact checking - all in all I must have written over 4,000 words, which necessarily got boiled down to about 15 words from me in the final article. Because most of what I was nominated for is collaborative (all of it, really) I wanted to put my actual answers down in print (thanks to Sarah Bayliss for her permission) and give people credit where it is due.

Cheers!

- thewikiman

What drives your passion for this profession? Why did you start “Library Routes” and “The Wikiman?” What are your goals for these?

My passion for the profession comes in a large part from that combination of the fact that we’re doing amazing things in librarianship, coupled with the fact that not enough people outside the profession know about them. So it’s great to be working on interesting and innovative things – throw in the fact that there’s this massive challenge to increase awareness of them and the whole thing becomes all-consuming. It’s also about the community: there are so many interesting information professionals to communicate and collaborate with.

Laura Woods and I set up the Library Routes Project just as a way to bring together everyone’s accounts of how and why they got into the profession. There’d been gluts of blog posts where several librarians were inspired to talk about this subject at the same time – Laura and I figured if we set up a wiki it would collect them all in one place, and maybe inspire more people to join in. It worked better than we every expected, and there’s now more than 150 entries in what has become a really useful careers resource.

I set up thewikiman blog because I wanted to engage in dialogue with the wider profession. A blog is a fantastic way not just to get your views and ideas out there, but to become plugged in to libraries generally, and become part of a global conversation. That’s very exciting. For me, all the amazing stuff that has happened in the last couple of years (like this accolade!) ultimately can be traced back to my decision to start a blog in summer 2009.

Which professional assignments are you most proud of?

There are two things I’m most proud of – instigating the Echo Chamber movement, and creating the New Professionals Network. Myself and Laura Woods (with whom I worked on the Library Routes Project) began to try and start raising awareness of the Echo Chamber problem in libraries, at the start of last year. All we did, really, was draw  wider attention to an existing problem, give it a name (and a tag, #echolib, to allow a sort of trans-Social-media shorthand way of discussing it) and start going out there and writing and presenting on it. And it’s worked!

The Echo Chamber problem refers to the fact that we spend too much time in libraries talking with like-minded peers, preaching to the converted, having our own views reflected back at us, and never reaching the people we should really be targeting – potential patrons, currently indifferent to our unaware of our services. I sincerely believe that while libraries aren’t useful for everyone, there are vast swathes of most populations who would use them if they had a better understanding of what they were really like. So Laura and I started exploring ways of focusing the discussion in this way. A good example is when the profession is criticised from out-side – by a popular figure like Seth Godin for example, or by the media. The first response of the librarian seems often to be to find another librarian, and complain to them about how unfair the criticism is. This serves no purpose – the other guy already knows how unfair it is - and people were taking it to extremes, writing articles about how great libraries are, in library publications that are only read by librarians! So the echolib movement encourages people to think about what they could more productively use their time for. Writing a pro-library piece for the same main-stream media source which criticised libraries in the first place, is a good start. Reach the same audience that got the bad news about libraries, with some good news about libraries. This whole thing has grown and grown, and we’ve presented to more than 1000 people on this subject so far, with more booked for the summer. It really seems to be making a difference – particularly as people like Andy Woodworth (a Mover & Shaker himself, of course) and my personal library hero Bobbi Newman, have brought the issue to the attention of a wider library audience. Since we started talking about this, there are so many more librarian’s voices being heard in the wider media narrative on the industry, which is important. We need to tell our own story, because others won’t do a good enough job on their own.

LISNPN, the New Professionals Network, is the other thing of which I’m most proud. It came out of my work as New Professionals Support Officer with CILIP (which, roughly speaking, is the UK equivalent of the ALA), and offers an online and face-to-face network for librarians who have entered the profession within the last 10 years or so. Gratifyingly, many more senior Info Pros have joined up too, to give us newer people the benefit of their wisdom! The site contains forums with, for example, advice on Library School, and a blog with interviews (recently with Bobbi Newman, Buffy Hamilton and Andy Woodworth) and a Resources area with loads of downloadable documents to help people out. Se have guides to public speaking, anonymous reviews of library school courses, tips on getting published – everything you might need when you’re starting out in librarianship. There are over 800 members now, from all over the world – so come on over, people of America, and join us! LISNPN members have started to set-up face-to-face networking events themselves, under the LISNPN banner, all over the UK. It would be amazing if someone got them going in the US too. People have found it really useful to connect with their peers, and discuss the future of the profession over a drink or two.

Can you give me a few specific examples of the echo chamber's success--published articles; lectures; etc. that reach a large audience?

Lauren Smith is the arch Echo Chamber escapologist, we feature her in our presentations. She wrote this article for the Guardian, and that was just the start. As it happens she was on the BBC News at 10 (the UK’s flagship news programme) this very evening. She’s also part of Voices for the Library who basically exist to escape the echo chamber. They’re mentioned in this newspaper article from yesterday - but really they do that sort of thing all the time. They’re a group of normal librarians, with full-time jobs, who have decided to make their voices heard in public.

An Echo Chamber escape that was pivotal for me was Mover and Shaker Toby Greenwalt. When Seth Godin famously questioned the relevance of libraries in the digital age, via his blog, Toby wrote a fierce defence of the profession on his own blog – so did a lot of librarians, via their own blogs. But what Toby did then was write a piece for the Huffington Post also – a brilliant and public account of libraries and librarianship.  We should all be thinking like this. A slide-deck I created to try and raise awareness of what librarians DO these days was featured on the Careers section of the Guardian website last week, in this brilliant article on 21st century librarianship – a really pleasing echo chamber escape.

Tell me, specifically, about the work you are doing to prevent library closures. Are you working with Lauren Smith on this (also nominated as a Mover & Shaker this year)? If so, can you tell me about your collaborations?

In terms of my efforts to prevent library closures, I shouldn’t even be mentioned in the same breath as Lauren! She as an absolute legend, and has achieved extraordinary things. If I can claim any part in that, it’s that I know she took her library advocacy the next level after seeing mine and Laura’s Echo Chamber presentation. As a side note, I’m really proud that Lauren and I are representing the Brits in the Movers & Shakers!

The stuff I do is more about trying to raise awareness of the profession, and trying to establish a new paradigm for disseminating information about libraries and librarians. There are others much more skilled than me who have taken the actual messages out into the wider world.

Tell me about Buy India a Library. What is your role, and how did this come about? Where are you in the process, and what is your long-term goal?

Buy India a Library was and is a fantastic project to crowd-source enough money to make a real difference in a book-free area. When Jennifer Findlay pointed out on Twitter that you could build an entire library, including the building, books and staff for two years, for under $2000 via a charitable organisation, I couldn’t believe it. There were also mobile libraries, drawn by donkey, that would tour former war-zones in Africa, available for under $150! So I re-tweeted this information, and Andromeda Yelton said: why not try and fund one collectively, via Twitter? It was simple, brilliant notion. Jan Holmquist and Justin Hoenke got involved, we set up a blog, and started asking for donations. We all had the same role – promoting the project, trying to reach people and asking them to become involved.

As Jan put it, so many libraries are closing; why not open one? The response was overwhelming, and in less than two weeks we had enough to buy India a Library and to buy Africa TWO mobile libraries! It was absolutely fantastic – truly, the power of collaboration via social media, in action, changing people’s lives. People were so generous. Thank you so, so much to everyone who donated.

Can you tell me specifically what libraries where have been built/procured, and what the timeline is?

The libraries in both Africa and India will be built within the year. The library in India will be built at a school in Mysore, on the edges of a slum in a very poor area, where there are literally no books at present. The mobile libraries in Africa, which are aimed at promoting literacy among children in former war zones, will travel to schools in Somalia, Sudan and Uganda.

What's the best thing you've learned from your successes? From the projects that didn't turn out exactly as you'd hoped?

I’ve been fortunate enough to be involved with four things which have had some generous recognition from the wider profession: the Library Routes Project, the Echo Chamber movement, Buy India a Library, and LISNPN (the New Professionals Network). The thread running through all of those is collaboration. Working with others is fantastic, I love it – you get new ideas, new angles, cover new ground, reach new audiences. If you have a particular way of working, chances are your skills will be complemented by someone else with a different way of working. And it’s fun… My advice to anyone is: worth with people. It is so much better to be part of a movement, to catalyse change, than just to achieve something on your own.

I’ve had one project which didn’t turn out as I’d hoped – and that was because it was launched before it should have been. With any venture which relies on the commitment and buy-in of an online community, you really need all your ducks in a row before you start issuing public invitations. No one wants to be the first on to an empty dance floor..

Echolib / LISNPN / Advocacy: New Year's Round Up

A quick catch-up post for all the stuff I've not mentioned in previous posts but which has happened in the last couple of months.

The Echo Chamber

Lots of echolib stuff has been happening recently. The article I wrote a while ago for Library & Information Update has finished its embargo and so now can be made available - I've been displaying it on the Echo Chamber Netvibes page, but you can also download it in PDF format, here.

Continuing the Stealth Advocising theme from a few weeks back, I created a video version of my If you want to work in libraries... slide-deck. It has some funky hip-hoppy latin music in it that I wrote when I was about 17! Woof. Here it is - as ever, in the interests of spreading the messages far and wide, feel free to use this however you like, embed it wherever, etc etc.

The Slideshare version of this has now been viewed more than ten thousand times, so surely LOADS of those people must be outside the echo chamber, right..?

I also wrote an article for PostLib, the journal for retired librarians! I was really pleased to be asked to do this, I like to see the divide between senior and new professionals being bridged whereever possible. The resultant article is now available: Statistics, the Media and the Library Legacy (PDF) - and owes a big debt to Ian Clark [Thoughts of a Wannabe Librarian] who read it over for me and gave me his approval to use some of his ideas! It mentions the echo chamber in passing - but really the main thrust of it is to note that, if you take combined footfall and internet usage stats, public library use in the UK is actually UP over the last couple of years (quite considerably), contrary to popular reports.

Laura and I will present a new version of the Echo Chamber presentation in Cambridge in a couple of days, to an audience of 200 or so people - the biggest we've spoken to yet, so we're really excited about that.

LISNPN

There's also a couple of articles I wrote about LISNPN, the New Professionals Network, available elsewhere. They're both on CILIP platforms but both are freely available to all - Moving forward together opens Library  Information Gazette in digital form, and The LIS New Professionals Network takes you to CILIP's Information & Advice blog.

Look out for a BIG competition on LISNPN later this month, with a library-related-prize worth literally hundreds of pounds and well worth winning.

Library Routes Project

Remember Library Routes? It's still going! And there's plenty of great entries that have come in in recent months - there's now over 150 contributions from Information Professionals about how they got into librarianship, and their path through the profession. Check it out if you haven't already, or if you've not done so for a while. The project homepage has more than 25,000 views now, so maybe some of those will be from people outside the Echo Chamber too.

Gazette Profile

I was really pleased that Debby Raven featured me in the last but one edition of Gazette, following up on the Essential Careers Advice for New Professionals post. You can read the interview, again via the Digital Gazette magazine platform, here. Incidentally the permanent, to-be-added-to, and containing the wisdom of the people who've commented on the original, version of the Essential Careers Advice post is here on its own page of the blog - check it out and tell if there's anything that needs adding to it. What do you know now that you wish you'd known earlier?

All of these articles are available together on the Papers & Presentations page of my website.

And finally...

I created a hectoring advocacy poster a few weeks back - it's deliberately harsh and provocative, but I do think there is an underlying truth to it.

Poster that says there's no such thing as abstaining from library advocacy

Phew!

- thewikiman