Visitors and Residents: Useful Social Media in Libraries

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V&R

Visitors and Residents (or V&R) is a really useful way of thinking about how people interact online and use social media. In short, people in Visitor mode come online to complete a particular task, and then leave - with very little trace of their activity remaining. People in Residents mode are more likely to identify as themselves and use the web as a social space, sharing as well as obtaining information. Visitors and Residents is a continuum which all of us are on, moving between the two according to our needs at any given time. It was first proposed by Le Cornu and White, and (David) White has a very useful section of his site to introduce the topic in more detail.

As libraries, it's really useful to think about how we go about catering for users in both modes. Social media isn't all about social networks - we can use social media platforms to provide easy entry points for Visitors seeking information (a lot of the platforms I've set up at York should provide utility even for students and staff who don't use social media at all), AND we can use it to add our voice to a more Residential space and provide help and information as part of a community. Led very much by Donna Lanclos's views on the subject, I now see V&R as a far more constructive lens through which to view peoples' online behaviour than the 'Digital Natives' idea, which is extremely prevalent and asks us to make assumptions about our users based on their date of birth.

I was invited to give a keynote at the Interlend conference, and asked specifically to talk about social media. As I've mentioned before I think a keynote is a very specific thing, and has different requirements to a regular conference presentation where I could, for example, just report back on what my institution is doing to engage users online. A keynote needs an overarching theme which gives people a way of looking at the world, as well as specific ideas and things for people to try out. With this in mind, my #Interlend2015 talk was entitled Visitors and Residents: Useful Social Media in Libraries.

The Presentation

The actual slides I used will be available on the FiL website shortly, but they won't make that much sense without me talking over the top of them so I've redone them to stand alone online. Here they are. (I get really excited about slide design. It's the one part of me that is remotely visually artistic, and I loved using a slightly different style for this slide-deck and learning new tricks. I found new sources of images - listed on the final slides - and a couple of new fonts, used a lot of darkening and blurring of images so I could write directly onto them, and generally tried REALLY hard with these!)

Visitors and Residents: useful social media in libraries from Ned Potter

Screw Digital Natives

Inspired by Donna I've become quite militant about the whole digital natives thing.

It can't be left unchallenged - when people use it uncritically we have to pull them up on it! It's dangerously reductive. There's two major problems with it: firstly anyone who's thought about it for more than a second would agree that age doesn't actually determine technological know-how. How exposed we are to modern tools and computers depends on place of birth, environment growing up, privilege, and other socio-economic factors - we know that. So to assume that students entering University now have a set of skills that they just have (how do you Snapchat? You just Snapchat. Hello to Jason) is to ignore the messier reality in front of you in favour of a very simplistic alternative - an imagined present, as Donna eloquently puts it. So we don't assess the students in front of our very eyes on what they can and can't do, we just plough on and risk a dereliction of our educational duty. And secondly, even those that ARE excellent with the tools don't neccessarily know how to use them in the academic environment (or indeed for life-skills type purposes). Technological literacy does not imply digital literacy! Being deft with a touch-screen and quick to find information is a great first step, but then comes all the (again, messy) business of critically evaluating that information, and potentially re-purposing it.

My 1 year old can - genuinely - do things with our iPad which we can't recreate, to do with swiping in a certain way. She's born into the technology. She's what the people who talk about Digital Natives are imagining ALL children are like. But that doesn't mean she can use the tech to achieve goals and complete tasks and understand how information works. Of course it doesn't.

On talking then leaving

I strongly dislike when people give talks at conferences and then leave straight after. It implies arrogance - it says I am here to give out knowledge, but there's nothing you guys can teach ME.

With the Interlend Conference, the timing was awful - it was in a run of the most stressful and stupidly busy 7 days I've ever had professionally. I really wanted to do the talk though - I was supposed to do it last year but had to pull out because of my daughter's illness, and it was an honour to be asked to do a keynote. The only way I could do it was if I went back to work in the afternoon, due to a massive deadline looming - so essentially I did what I hate people doing: I showed up, gave the talk, and left.

I wanted to stay - especially after the really interesting conversations I had with people over coffee after my talk - but I had to choose between talking and running, or not talking at all. I chose to talk and run, but next time I would make a different choice and not do the talk at all unless I'm able to attend the full day on which I'm speaking. I just felt awful - sad to miss out on stuff I would have found really interesting and useful, and my insecurities running wild about what people must think (fired further by a few tweets which confirmed my worst fears).

So huge apologies to the delegates - I wish I could have stayed and carried on the conversations.

CPD as a way to get some learning done

One of things I like most about CPD is choosing paths which force me to invest proper time in understanding something relatively new. Over the years I've often submitted a title of a talk knowing that it would involve some serious work  and research to actually be able to deliver the finished article... What normally happens is I do this and feel excited about it, then about 2 days before the talk is due to be given I curse my past self in great and sweary detail because I'm still learning about a topic rather than planning how to create a presentation on it, and then afterwards I'm really glad I forced myself to do this because I learned something valuable and lasting. That's basically exactly what happened here.

When I was planning this talk and knew it had to be about social media, I was really drawing a blank in terms of an angle for it - I didn't want to just repeat the same old same old. If I read one more conference tweet that says 'social media is a great way to connect with our users!' I will probably despair.

So I asked Twitter what I should call the talk, and got loads of good suggestions, before ultimately realising that this would be the perfect opportunity to go from 'being interested in that #vandr thing I've read a lot about from Donna Lanclos' all the way to 'knowing enough about #vandr to actually talk about it at a conference' so I settled on that, and am really glad I did. (Although it was, as predicted, massively stressful.)

But I wanted to give an honourable mention to the best twitter suggestion in response to my plea for ideas for possible titles for my talk:

@goodinthestacks @ned_potter #HashtagLibraries but you say "hashtag" out loud. So Hashtag Hashtag Libraries.

— Suzy (@Kw33n5uzicus) March 17, 2015

I wish I could have used it...

Running sessions on Web 2.0 tools for researchers

Edit: This post has been sitting, completed and tagged, in my drafts folder for over a month - it was meant as a direct follow up to a previous post (linked below) but then the gender and digital idenity thing came up (which is now EVERYWHERE in the media - glad the issue is getting proper coverage) and after that my second daughter was born, so it all got pushed back... Anyhow, here it is. I recently ran a suite of 3 workshops, collectively entitled Becoming a Networked Researcher. I've put all the presentation materials elsewhere on the blog, so check them out if you're interested. This post covers the approach, what worked, what didn't, and general stuff about librarians getting involved with running researcher events that cover new online tools.

It's definitely time to do this

I've been wanting to do workshops like these for years... I run workshops for information professionals so I know how valuable it can be to learn about these tools - and blogs like the LSE Impact Blog show that in Higher Education generally, more and more people are finding Web 2.0 essential. As info pros a lot of us have this knowledge, so why not share it with an academic community who will be grateful for it and will benefit from it?

Previously some people may have thought I was something of a stuck record on this topic - just banging on about Twitter because it was what I knew about, when actually the Library should be focusing more on the traditional things we do with Researchers. (No one directly said this to me so I may well just be projecting!) But the thing about stuff like this is it opens doors - it positions the library or librarian as expert, and gains us respect. It means researchers become more open to the other things we have to offer.

Anyhow, demand for these sessions was huge. We're going to be running them twice a year from now on as once isn't enough. So if you have expertise in this area, try and make something happen!

What to cover?

I'd previously run an 'Enhancing your online reputation' workshop for academics which mainly covered blogs and twitter only, due to time constraints - I still see these as the big two. They're arguably the two most important platforms or tools, and they're definitely the right foundations on which to build a useful presence.

I also ran a taster session on online tools for academics which covered no less than 9 different things - interestingly, lots of them put in their feedback forms that of all the tools we covered, they'd want more training on Prezi. So I put Prezi into the collaboration and dissemination session, but actually it needs its own bespoke training really - it's too big to cover as part of something else.

I put in Academia.edu because I think it's actually quite useful, I put in LinkedIn because everyone else TELLS me it's useful, I put in Slideshare because I think it's the great underrated secret weapon of communicating ideas. I left out ResearchGate because I'd heard they're pretty aggressive in emailing people once they sign up, in a way which is annoying.

Anyhow, the Blogging session and Twitter session were much more successful than the other session, so I'd advise starting with these, and adding more if there's demand.

What worked

• Collaborating with RDT. The Researcher Development Team are nothing to do with the library, but thankfully they're open to collaboration. I managed to meet up with Russell Grant, who runs a couple of social media courses anyway, and suggest the suite described above to build on what he'd already done - in theory, an academic could have attended his two workshops and then my three workshops and they'd have all worked together, building knowledge and understanding. I really like working with departments outside the library generally - not least because then the events aren't 'Library events' that no one shows up for, they're University events which happen to be delivered by a librarian
• They What, Why, Examples, How method. I try do this in most of my training. You have to introduce a tool and tell an audience what it is - but it's vital to then go on to why they might want to use it before you go into the detail of how it works... With relevant examples if at all possible. Lots of the feedback suggests people really value this approach.
• Enthusiasm. I'm really enthusiastic about these topics, and that always helps...

What didn't

• Doing the workshops with only one-day gaps between them - I felt like it completely defined my week and didn't leave much room for anything else
• Not enough example - I tried to put loads in (academic examples specifically) but I could always use more
• The Collaboration and Dissemination session tried to fit too much into the time. We're splitting it up in future (see below)
• I can't make LinkedIn sound exciting... I know it's important. Everyone says it's important, researchers particularly. But I can't seem to convey its value well
• Some logisitical stuff to do with rooms and timing, with which I won't bore you now...

Future plans

We're running a tweaked programme in the next academic year, and it's going to be different in a few ways.

• It'll be run twice, once in the Spring and once in the Summer - the Autumn term is just too crazy for everyone concerned
• It'll have one session per week. Last time round I did all three sessions in a week and I'm not sure that really benefited the participants much - it just made me feel like I was having a crazy week
• There'll be a blogging session as before, a Twitter session as before, but the Collaboration and Dissemination session we're splitting up into two. We're doing a Prezi session, and then a 'social networks for researchers' session - I've asked a colleague from the Researcher Development Team if he can do the latter, because I think he'd be better at it than me
• I'm splitting the blogging and Twitter sessions into a 'PhD and Masters researchers' session and an 'academics' session - there's 90% crossover between those two groups, but the other 10% I found it frustrating only giving examples that worked fully for one or other group. Seeing as the sessions were over-subscribed anyhow, we may as well provide targeted workshops for each group
• So what this means is, in consecutive weeks we're offering an Introduction to Social Media (talk, given by my colleague Russell Grant), Enhacing your Online Reputation (workshop by Russell), Blogs (workshops, by me - one for postgrads and one for academics), Twitter (workshop, by me - workshops, by me - one for postgrads and one for academics), Social Networks For Researchers (workshop, by Rusell) and Prezi (workshop, by me). All one and a half hours except the Prezi one which needs to be 3hrs - I've tried teaching Prezi in less but it doesn't really work... .

Exciting stuff!

Becoming a Networked Researcher: a suite useful of presentations

Web 2.0 tools have finally moved firmly beyond the 'potential fad' stage, to gaining widespread acceptance as valuable weapons in the Researcher's arsenal. Statistics about social media are almost meaningless because a: there's so many of them and b: the information becomes outdated quickly, but at the time of writing it's thought that around 70% of academics use social media for personal use, and in my view we've most definitely reached the tipping point where social media's utility for professional use is properly understood. This is directly linked to the 'impact agenda' - the research shows that blogging about and tweeting about research results in more citations for that research, and pretty much everyone wants more citations. But becoming a networked researcher is about more than the REF-related bottom line, it's about being part of a mutually beneficial, supportive, and intellectually engaging community.

With all that in mind, I ran a suite of hands-on workshops at my institution, the University of York, on behalf of the Researcher Development Team. The suite was entitled 'Becoming a Networked Researcher' and it covered firstly blogs and blogging, then collaboration and dissemination, and finally Twitter. Rather than divide these up into three blog posts I thought the most useful thing to do would be to have them all here - so below you'll find various links to, or embedded versions of, presentations and handouts for the course. I've tried to make it so they work without me there to talk over the top of them...

The workshops themselves were really enjoyable and the researchers themselves very enthusiastic and engaged - a whole bunch of blogs and twitter accounts have already sprang up since they ran!  But I'd like to improve them for next time around (we'll be running them twice a year from now on); whether you're a Masters / PhD researcher, an academic, or an information professional reading this, I'd be interested in your views on how useful these materials are, and any advice or tips or, particularly, examples, I should be referring to in future sessions.

The workshop materials

The three parts of the suite were designed to work together and separately - if you're only interested in one aspect of becoming a networked researcher, you don't need to look at the materials from the other sessions.

Part 1: Blogs and Blogging

Blogs and Blogging was the most successful session. The advice here is slightly York-centric in that we all have Google accounts, so we all automatically have Blogger blogs; if you're reading this at another insitution it's definitely worth considering Wordpress.com as your blogging platform. Better still, Wordpress.org, although that requires some technical knowledge.

Here's the Prezi presentation:

And here's the handout which goes with it:

Blogs for researchers: workshop handout by University of York Information

Part 2: Dissemination and Collaboration

I've decided against embedding the materials for this one - there was a lot more group and collaborative work and the session was slightly shorter, so my presentation doesn't cover as much ground. But you can view the Dissemination and Collaboration Prezi here (the handout doesn't really add anything); it covers LinkedIn, Academia.edu, Prezi itself, and Slideshare.

Interestingly, I really struggled to convince people as to the value of LinkedIn. I'm suspect of the value of LinkedIn myself, but I've heard countless researchers talk about how important it is, so I flagged it up as a key resource anyway...

Part 3: Twitter for Researchers

I really enjoyed this as I think Twitter is such a vital tool for modern scholarship and communication - you can see the Slides from the session here:

Twitter for Researchers from Ned Potter

And the handout is here:

Twitter for academics: workshop handout by University of York Information

Any questions, comments or queries, leave them below.

Is it the end of an era for librarian blogging?

 

Update: the day after posting this, I'm adding a little disclaimer: I am NOT saying blogging is finished! I'm saying a specific era is possibly coming to an end. And I still think blogging is, for information professionals, still extremely useful, very rewarding, and a great thing to do. Okay, glad that's sorted.

Recently Andy Woodworth blogged about how he wasn't blogging that much any more, and today @tinamreynolds sparked a debate on Twitter about whether the library bloggging community was slowing down, and if so, why?

I've definitely noticed this. There was a set of around 10 blogs that diverted into an 'Essentials' folder in my Google Reader which I read all the time, and there was at least 30 more that I regularly caught up with. But hardly any of the bloggers in question are producing regular articles in 2013. I don't really use a Reader any more - I just pick stuff up via Twitter. I don't blog nearly as much as I used to - and when I do it tends to be about things which happened ages ago (my last post, published late last week, was about an event which happened in February, 3 months back).

Lack of time is the biggest reason given for not blogging these days, and that makes a lot of sense. But I think it might be a changing of the guard, rather than an overall slow-down - a bunch of new professionals becoming older professionals, and newer ones attacking the biblioblogosphere with a fervor in their place. If we interact online in loosely defined sets (in my case, it's largely 'the people who were new professionals in 2009 when I went to the new professionals conference') then it stands to reason that there would be a collective ebb and flow in our activity. As we get up the career ladder we become busier and have less time to blog, and we're on similar cycles of activity, commitments, and enthusiasm...

I really, really enjoyed being part of a thriving, dynamic online community of info-pro bloggers. But I don't miss it now it's gone.

For me though it's not just lack of time - it's lack of energy for the profession itself. I think I'd make time if it was all as important to me as it used to be. Which isn't to say it's not important - I'm quite passionate about libraries, and still very passionate about librarians and our community. But I said a LOT of things on this blog in the first 3 years or so I wrote it, and that level of momentum - that fire - wasn't really sustainable. There are librarians whose CPD is seemingly never subject to atrophy - I admire that, but don't aspire towards it, weirdly.

I just don't have that much to say anymore. I used to write posts like this one, about the state of play - I used to love it when lots of people commented and we had a big debate about stuff. But now when I write things on here it tends to be more focused and specific: the last four posts have been about an online tool, a marketing idea, an event, and a presentation. These kinds of posts don't get as many views as the old debate type posts, but the blog gets more views overall because there's now so much of it for Google to find!

So if you blog, do you blog less now than you used to? Is it the end of an era for librarian blogging? And if so, to what do you attribute this - is it just lack of time, or are there other reasons too?

p.s just as I was about to hit publish on this, I saw this tweet from @barlowjk which sums up one of the problems very nicely - we have finite mental real estate! And SO much stuff filling it up these days...

Repeat after me: host content externally, embed content locally

Reblogged from the Library Marketing Toolkit Modern library websites now have ALL KINDS of content. Where there used to be lots of text and a few images, there's now much more dynamic content. We've got presentations, videos, audio, even embedded documents. This opens up a great opportunity to reach more and varied people.

It is possible to host all this stuff on your own website. But why do that when you can host them externally, and just embed them locally? It will save you an enormous amount of bandwidth, but more importantly, it will make your content infinitely more discoverable. We can't rely on people going right to the Library wesbite; we have to show up in their Google searches too.

As we all know, a lot of people don't know what libraries can do these days. If we host our content elsewhere on the internet, we're going to the people rather than relying on them guessing that the library might be the one to help. We're showing up in their searches. We're appearing on the platforms they frequent anyway. We're boosting our reputation among other libraries.

If you host a video on YouTube it will get views from people browsing that platform, as well as the views it will get embedded in your library website. The same applies for images which, if they're magnificent Special Collections images for example, you could put on Flickr in their own group, and embed them in the Library website (and why not set a up a Tumblr blog or a Pinterest board for them while you're at it?).

If you have Prezi or Slideshare presentations these can be picked up and featured by the hosting sites, leading to an exponentially increased audience. The same goes for PDFs too - host them on Issuu.com (like the new case studies for this website) or Scribd.com and they look good, get a lot more use (because people know what they're getting without having to open a file) and could become featured documents.

The Twitter for research PDF I recently uploaded to Scribd, to my organisation's account, was seen by around 3,000 people in its first two weeks of publication, because Scribd featured it on their homepage. So it was very useful locally, because putting on Scribd meant we could embed it locally making it more useable for our staff and students. But it was also useful internationally because it helped our institution reach a large audience, as a provider of useful guidance in an emerging area.

And what about Library news - why write it on the library website itself when you can host it on a blog and embed the RSS feed on your own site? Basically anything you think of can be hosted externally, embedded locally. What this means is you are AMPLIFYING your content and increasing discoverability - essentially, the work you put into your resources is going to be more richly rewarded.

So, repeat after me! Host externally, embed locally