Hot topic! CILIP and the Media

There seems to be a discrepancy between what CILIP believe to be its media responsibilities, and what its members believe to be its media responsibilities. Hearing both sides of any story is so, so important. I can't think of ANYTHING I've got angry about, or railed against, that I haven't softened my stance on once I've learned a little more about the other side of the story. There's almost always a good reason why people do things that seem inexplicable at first glance. So I am prepared to have all this explained to me and to think to myself at the end of it all - okay, I was being naive, I can see how difficult this must be for CILIP. But either way, there is a problem here that needs to be addressed - whether the problem is one CILIP is contributing to, or is unable to do anything about. There is still a problem - and I get the impression, though only from a small pool of online responses to these issues, that CILIP's members see it as more of a problem than CILIP itself appears to.

• In my opinion, CILIP are not prominent enough in the media
• In my opinion, CILIP do not do enough to mitigate or respond to negative news stories about libraries, or to place positive ones
• In my opinion, CILIP should be able to escape the echo-chamber and are not currently doing so with sufficient frequency or success (although they are moving in the right direction)
• In my opinion, CILIP should not have allowed the first BBC Newsnight debacle to happen as it did because a: they should have had someone on Newsnight instead of a children's author 'representing' libraries and b: they should have ensured Newsnight were NOT able to claim library circulation was 314,000 books per annum when in fact it was 314,000,000 - responding to this afterwards simply isn't enough
• In my opinion CILIP seem too much like 'one of us'- ie indignant and often impotent. Our professional body needs to be 'representing us' - ie getting someone on the programmes that may cause damage to libraries' reputation. Various CILIP people have said you can't just 'get' someone on Newsnight (they were saying this off the cuff - it doesn't represent an official CILIP statement) but that isn't strong enough, for me. If you can't, then CILIP needs to take steps to force a change of attitude and increase its influence.
• In my opinion, that CILIP were unable to accept an invitation on to the second newsnight debacle is an absolute TRAVESTY. They were offered a 1 minute slot at very short notice, and couldn't get anyone to the BBC studios to fill it - Newsnight were unwilling to settle for a video link. I appreciate those are difficult conditions. But you HAVE TO MAKE IT HAPPEN! By whatever means -surely someone could have taken a cab across London and stepped up? I can imagine that Newsnight thought, right, we got lots of angry corrections from CILIP when we messed up the last feature on libraries, so we know all about them this time and we'll offer them a slot. Then they say no... So next time, we'll go back to ignoring them. [EDIT: I've learned today - 25th June - that CILIP actually contacted Newsnight, rather than the other way round. So while clearly it's a shame that CILIP were unable to make it happen, it's much, much better that they were chasing the opportunity, rather than passively impotent and unable to respond to it..]
• In my opinion, and apparently in the opinion of other library bodies too, it is not the members' responsibility to face the media, it is CILIP's
• In my opinion, CILIP should be getting someone on the Dispatches programme, not trying to get its members on it - at least not on their own. I think calling for people to go on that programme, and to produce a 1 minute video explaining the value of libraries, is great. But it should be part of a supporting strategy of member advocacy, with a primary strategy of CILIP appearing in the media itself. To take a presidential analogy: it's like we're being asked to be the foot-soldiers in Obama's famous harnessing of web 2.0, youtube, and the power of grass roots activism - but without Obama himself going out on the campaign trail to lead us.
• In my opinion, CILIP seem unwilling to step up and assume a prominent role in the media
• In my opinion, there have been opportunities in recent months for CILIP to step up, and it feels like a crippling sense of inertia is preventing them from doing so.  A change of culture is needed here.  Chief Exec Bob Mckee says: "It’s easy to sit back and say “CILIP should have been on Newsnight” or indeed on the Today programme on Tuesday morning. But how many of us could go head-to-head with Jeremy Paxman on live TV and give a clear and compelling justification of libraries and librarians in just one minute or less?" God knows, I couldn't - but it only needs one of us! And that one of us should be employed by CILIP - it should be YOU if necessary. Is there no one in the organisation for whom the challenge of facing Paxman is an exciting opportunity rather than a prohibitively intimidating threat? If none of the current staff feel able to represent the whole industry in the media, appoint someone who is! And if that isn't possible right now, make plans to do so when it is possible.
• On the one hand you have someone like Phil Bradley being invited back onto Radio 5Live after a successful appearance, and basically offering to drag the post-Newsnight  response forward on CILIP's behalf (see the comments section), on the other hand we have CILIP unable to grab Newsnight opportunities. Am I the only one who thinks there's a problem here?

I really, really want feedback on this. Please tell me in the Comments whether you agree with me, or disagree with me, or know stuff I don't know. I welcome all comment and debate on this, and I want CILIP to respond to this too. I wouldn't normally ask this, but please tweet a link - http://bit.ly/9EnejP - to this post  to encourage as many people as possible to engage in the conversation.

I have said before that I think we should not be so quick to attack CILIP, and that everyone I've met or spoken with who works for them is doing a great job. It's very easy to criticise from the safety of a blog. I don't want to belittle their efforts from the easy position of not having to represent an entire profession in the media. But, as I've said above, whether the problem is one CILIP is unable to control or is complicit in the perpetuation of, something has to change.

-thewikiman

Libraries in 2020

As part of CILIP's admirable efforts to get the community's input on defining our professional future, they have encouraged debate, blog posts etc on these subjects:

• What will the Knowledge and Information domain look like in 2020?
• Where will a professional association fit into this domain?
• How will you engage with this professional association?

You can go to the CILIP netvibes dashboard to monitor the debates across many platforms - WELL DONE CILIP for setting this up!

Here are my thoughts - it seems to me to be sensible to look at what the world will be like in 2020 first of all, then how libraries will fit into that, and then how professional bodies in general (and CILIP in particular) will best serve their members in that environment.

Technology

Technological progress increases exponentially. This article by Ray Kurzweil has lots of graphs illustrating this, and some eye-popping insights. Everyone can see that things are speeding up – what is interesting and quite scary is that the speeding up is itself speeding up! In other words, we’ll see a century’s worth of progress in the next 25 years (rather than in the next 100) – because we are doubling the rate of progress every decade.

What does this mean for libraries in 2020? Well for a start, using the model described above, we will make the equivalent of 20 years of progress between now and then. (I think that's how the maths works... :) ) Think of what we’ve done in the previous 20 years – 1990 had no mobile phones! (They’d been invented, but were only first generation and not used widely by any means.) No internet, not really - let alone 2.0... Hard to know how any of us functioned at all, eh? What the bloody hell will be going on in 2020 that’ll make us look back on the current era as positively stone-age? Who knows. As Information Professionals we are becoming increasingly good at being early adopters, so that bodes well. Perhaps the library will have a role to play in aggregating, explaining and training on all these new technologies?

Our technology will be mobile, but will we?

An interesting dichotomy I can see for 2020 is, everything is going mobile but we might be increasingly bound to our desks. At the moment we're all on the move all of the time, so it makes sense to access important information in a mobile phone. But a decade on the world will be more crowded, travel will be more complicated (and perhaps even socially frowned upon; there may be climate-change refugees by then, which would make driving 200 miles to a conference seem like a pretty indulgent thing to do) and employers in all sectors may have less money to spend on training and travel. So, training and conferencing will surely take place more at our places of work, presumably through some kind of virtual means.

Anyway, everyone knows mobile technology is the coming thing. Gartner reckons that phones’ll overtake PCs as the most common method of accessing the web by 2013. I don’t know about you, but I’m guilty of viewing this development as a full-stop rather than part of an ongoing process. Really, though, with rate of progress increasing so quickly, who’s to say phones will still be number 1 by 2020? I'd fully expect mobile technology per se to rule the roost, but not necessarily in combination with a phone as we understand it today. I'd rather access the web (and my documents, and my games, and my videos, and my music) on something like this:

Surely by 2020 we'll have what are, in effect, multi-tasking-ready iPads which one can roll up and stick in a pocket? Perhaps we'll just use phones for phoning. (Perhaps they too will be thin and bendy, and able to fit into the credit-card bit of our wallets - that would be ace.)

This time it's personal

You could argue that the first thing the internet did was make everything available to us; what it is doing now is personalising and customising it to suit us individually. I could imagine that Libraries will go through the same shift, by 2020. We will do our best to protect people from the Tyranny of Choice!

Context is everything. Another, more intriguing insight from Gartner, is this:

By 2015, context will be as influential to mobile consumer services and relationships as search engines are to the Web. Whereas search provides the "key" to organizing information and services for the Web, context will provide the "key" to delivering hyperpersonalized experiences across smartphones and any session or experience an end user has with information technology.

So, perhaps this is why mobiles will be important - MY device will give ME a completley unique and bespoke service based on my needs and habits. So let's think about that in terms of a professional body - at the moment CILIP sends round weekly emails, rounding up things of interest that have been happening in the world of libraries and information. Perhaps that could be much more comprehensive, perhaps an RSS feed rather than an email, and perhaps it could sift out the stuff I'm not interested in, and learn from the links I follow to provide me with more stuff I am interested in next time.

Is FourSquare the most annoying thing in the world? Yes - yes it is. Hey I just became the Mayor of Nobody Wants This Crap Cluttering Up Their Twitter-feed! However, FourSquare is leading the charge in location-based applications and this will surely be huge by 2020. Assuming we can navigate through the murky waters of privacy and data protection (or perhaps we'll all have given up by then), could CILIP use this to their advantage? Let's say we don't travel as much in 2020, so opportunities to meet up and network become increasingly valuable. CILIP could facilitate meetings without having to actually be part of them itself - imagine if you're in South London, and CILIP auto-messages you saying '3 of your network from [insert area of library interest here] are also in the area - would you like to meet them'? If people say yes to the meeting request, the CILIP app (or whatever it is) could suggest a suitable venue equidistant between all parties...

Librarians in the cloud

Do you think the concept of a self-employed Information Professional could exist by 2020? There are already entrepreneurial examples in existence - but what about people performing current information roles but not as part of an organisation? Perhaps that's too far fetched - but perhaps the organisation could exist without the physical space we call the library. It may not be feasible to keep all of them open, but there's no doubting that the modern Information Professional's skill-set will be more valuable than it ever has been, so perhaps we can exist without libraries in some form or other. If that is to be possible, CILIP and other professional bodies would have a big responsibility to support their members in such ventures - and of providing a network that everyone in the profession will be part of, even if they work alone, to ensure support, comparing of experiences, and an effecient system of refferal when you can't help a client yourself.

On a related note, I'd like to see Information Professionals being more active than passive in the exchange of skills and services. We often out-source stuff to other sectors or organisations - how come they don't out-source stuff to us? We should be bartering our skills - our increasingly essential skills - to the commercial sector, in exchange for stuff. Again, professional bodies could play a role in facilitating that.

CILIP specifically

I agree with pretty much everything Phil Bradley says in his article about CILIP in 2020. (I'm a big fan of Bethan's views also.) In particular, I'm passionate about the idea that CILIP should lead rather than follow in social media (etc) developments - and if there are other people forging ahead, harness them! I'm passionate about the idea of CILIP representing libraries more in the mainstream media - I don't want to hear an item about library closures on the news without a CILIP spokesman fighting our corner.

I'm very keen for CILIP to go where the conversation is. There was much fuss a while ago when CILIP's CEO, Bob McKee, debated whether CILIP should be using Twitter, and how. It's a no brainer, of course they should use it - but it's not TWITTER per se that is important here, it's whatever medium the rest of us are using. Right now, that's Twitter - but whatever it is in 2020, CILIP need to anticipate and move swiftly to be there, too.

And finally I'd like to see CILIP treated with respect. People are so often dismissive, scornful or even outright abusive of CILIP - they attack CILIP the abstract entity, but of course what CILIP really is, is the sum of its employees. Every single person I've met at CILIP has been enthusiastic, engaged and engaging, nice, and on our side. Perhaps there are exceptions to this, but I'm yet to find them. These are people who are doing their best as part of an organisation which is trying to rethink itself to suit the times - I find it very hard to criticise people I know are trying really hard, although that's by no means to say they don't deserve criticism... Just that it must be constructive - less of the huffy 'CILIP does nothing for me' and more of the 'I'll explain to CILIP what it could do for me'.  So let's hope that this whole process leads to more mutual respect between the organisation and its members.

- thewikiman

Just Do It (yourself)... free tools to empower

The Internet has bought much darkness and much light to the world, but one of things I really like about it is how it can increasingly empower you to make things happen for yourself. Whereas previously you had to wait for other people to create stuff, either because they were more qualified or had purchased expensive software and hardware, nowadays you can get access to a whole host of free programmes which require very little expertise, and allow you to take the initiative. Here's some of them that I've used.

I want to create a network

There are various ways to share space online. Creating a wiki or a network is so quick now, you can do one for any occasion, even if it is merely disposable (just be sure to delete it if you've taken a decent name, so someone else can have it!). As most people know, NING used to the king of free networks and has now started to charge. There are a lot of comparisons available online (just search for 'NING alternatives' - or this is a good roundup) and I've sifted through most of them - in the end, the site I've found which most closely recreates NING's best features and which appears to have a sustainable free model is SPRUZ.

Networks are so easy to create, you can make one for a one-off event and use it as a way of keeping (and disseminating) all the information about the day together, of communicating with attendees, and of following up and interacting afterwards.

I want to make a video

Have you ever tried using Windows Movie Maker, the thing that comes free with your PC? It's ridiculously easy to use, and you can get surprisingly good results with it and just your camera (assuming it has video built in) or even your phone. [Sorry Mac users, I've never tried your equivalent so can't vouch for its simplicity...] Or why not use the also-ridiculously-easy-to-use text to movie animation tool, Xtranormal?

Youtube Search Stories is really good as an educational or presentation tool, too - this one took me literally 3 minutes from start to upload:

I want to make a poster

If you want to create graphic design stuff from scratch, then download GIMP - it's a free art programme which is crammed full of features and doesn't have a learning curve of two years like Photoshop does. Or you can use a free online programme to make the job easier for you, such as Glogster. All their featured examples seem to be expressions of teen angst (or romance, in the loosest possible sense of the word) but it's very easy to use to create much more professional looking online, interactive displays. Also don't forget Photofunia, which I use a lot - it takes your pictures and crops/fits them into all sorts of real-world settings - fun for putting your head on others' bodies, but there's all sorts of potential for re-contextualising your logo or avatar in an arresting way:

I want to create a presentation

Having been massively off PowerPoint I'm now coming round to it again because of the joys of zen-style slide decks; however, many free online options allow you to do something completely different and arguably more interesting. Check out Prezi, or Vuvox. I reckon Ahead has perhaps the most potential out of all of them.

I want to create a magazine or journal

Issuu is a great place to start with this - it takes your documents and turns them into 3D page-turning online magazines. Check out this Seattle Library related example. Imagine the difference in time, effort and resources between creating a regular magazine using old media, and creating one using issuu!

I want to create a podcast

Recording audio really doesn't have to be complicated - it is within the grasp of all Information Professionals. Audacity is a free programme which has all sorts of features you can add if you want to but, equally, will just record you speaking into your laptop's inbuilt mic if that's all you want to do. (I know of at least one successful podcast that began using an in-built mic...) You don't need expensive microphones, or expensive software, or sound-technician expertise to make your own podcasts, and registering them with iTunes is pretty simple too.

I've only written here about tools I've got some experience with - for a more comprehensive list of, effectively, everything you could ever need, see The Open Thinking Wiki (cheers for the link Bobbi!) or Phil Bradley's absolutely awesome list of web 2.0 tools, arranged by category.

That's it for now. I've got less and less time in the evenings to write these but will try and keep a trickle going until I get a little bit more control over my time management and can start producing them more regularly again!

- thewikiman

p.s I feel very patronising trying to offer people advice about stuff. What tools to use is one thing, but how to approach your profession is quite another... that said, I've had a lot of really great things by just doing them myself. What is remarkable is how much making things happen facilitates more things happening to you! If you see what I mean. So the other point of this post, apart from listing the free tools, is to say this: if you find yourself in two minds as to whether the useful thing you've just thought of is something you could attempt to do yourself, or leave for someone else to do - choose doing it yourself! It's more fun, and more rewarding, and often fairly simple to achieve.

on the Jay Leno library jibe (you might not like this)

There's been a little bit of fuss over Jay Leno's monologue last week - you can view the offending spiel via Library Journal. He's talking about the L.A Mayor's budget cuts, and he says "People here in Los Angeles are upset that the mayor's proposed plan to cut the budget of libraries... This could affect as many as nine people." Lolz.

So anyway, the City Librarian sent him a letter, and I'm going to take a leaf out of Library Journal's book (or should I say 'journal!' Yeah - eat it Leno! You're not the only comedian around here!) and embed the letter here:

GomezLettertoLeno

I don't want to rain on another librarian's parade, particularly one who is fighting the good fight, but I'm not sure how useful getting upset about this can be. I very much approve of stepping up and fighting back when people criticise - wherever possible, I believe if someone says something derogatory and misinformed about libraries, we should use the same platform they originally used, to set them straight. I've tried to this myself in the past. But comedians... Comedians joke about stuff, it's what they do. Leno has writers who write his monologue each night, and they pick something topical and have a go at it. Such is his status, it doesn't even have to be funny (in fact he delivers this particular joke pretty badly) but it's just something to say. Who cares? Much more awful things crop up in comedy all the time.

In the letter, Martín Gómez says Leno's joke added insult to injury. Well yes it did - but the injury is so significant, the insult is really here nor there. It's made a really bad situation infinitesimally worse, possibly. Admittedly there might be some 'floating voter' type potential library user out there who sees Leno and says 'you know what? Libraries ARE useless - I'm going to decide against visiting one after all!' but surely we can give people more credit than that. What might happen, though, is the story becomes (to the people who matter, ie potential users - we as librarians should have thick enough skin not care what Leno says, it's a decent enough throw-away gag the likes of which we all probably make about other struggling industries all the time) about how 'librarians got all fussy and upset - again' when they were insulted, and look, they wrote a letter. Which would be a shame.

I want to make clear I am in no way belittling the plight of libraries in California, or their staff, or their users, or the commendable efforts of librarians to stand up for themselves. But you have to pick your battles. Sense of humour failure very rarely helps anyone - it has the potential to be particularly damaging for Information Professionals because of the joyless legacy we're trying to shake off.

Despite this, I like the last paragraph very much. We should ALL do this sort of thing - we should be saying, as Gómez does, don't take our word for how good libraries are; come and visit one. As I've said a bunch of times before - we can only show people what we do and let them make up their own minds as to whether they need us. The biggest threat we face is a lack of understanding as to our value stemming from a lack of awareness as to what we're really like.

- thewikiman

Roll up, roll up - get the low-down on the New Professionals Conference!

Back from holiday now, so here's a second post in quick succession to make up for lost time... I’m on the organising committee for this year’s New Professionals Conference (run by CILIP’s Career Development Group), so here’s the inside track on what is happening. Full details of the programme are on CILIP’s website – this year it takes the format of presentations in the main hall all day, with parallel sessions going on at the same time for those who want to attend them. So the main papers are delivered in two clusters in the morning and afternoon – simultaneous to the morning are Workshops A and B, and simultaneous to the afternoon are Workshops C and D. You can choose to attend one of those workshops (you have to pick just one, and each is limited to 10 places; you put down a reserve choice on the form, but it’s first-come-first-served so book soon if you’ve a strong preference) or you can choose not to attend any of them, in which case you’ll see the full programme of presentations in the main hall. The workshops are quite practical and address specific subjects and needs – so if you don’t need what they’re offering, don’t just automatically tick a box from A-D… better to attend the main presentations which are many and varied in the same time-frame. If you DO have a specific requirement that the workshops cover, it’s a great opportunity to get some hands-on experience in a small group.

As has been mentioned elsewhere, an extremely high standard of papers were submitted this year. We literally could have run two conferences (perhaps three) without any ‘filler’; whittling down all the proposals was a very difficult process. The result, though, is an extremely useful set of presentations, on diverse themes but united by the fact that pretty much all of them (and this goes for the workshops too) will give you, as a New Professional, something to apply directly to your career once you leave the conference hall. There’s a lot to make you think, but there’s a lot which you can actually do, too – whether it’s to boost your 9-to-5 job, your use of social media, your professional development or your career aspirations. I will miss the morning session as it runs in parallel with my own workshop – I’m absolutely gutted because Bethan, Laura and Bronagh’s presentations look mint! Hopefully I’ll hear all about them.

One way you can hear what’s going on in the main conference if you attend a workshop is via Twitter. I know some people actively dislike twitter and the whole concept of micro-blogging (I used to count myself among their number) but so many Information Professionals have embraced it that we want to make the most of it at this conference. There will be a Twitter Officer who’ll have an official role to tweet on the conference throughout the day, and we’re hoping to have screens set up in the foyer with a feed of all the #NPC2010 tagged tweets from everyone as they happen. (I believe this is known as a back-channel… oooh, get me. Incidentally there's already an archive of #npc2010 tweets which is auto-updated as they happen, so check it out - distressingly, another event of some kind has since adopted the hashtag, but it's easy to sift those out as they're all tweets in a foreign language...) We’ll also be getting people’s Twitter usernames printed on their name badges – FOR THE WIN! :) This will of course be entirely optional, but for those who want to, their username will be on there with their actual real name too. Hopefully this will facilitate easy networking – it’ll break the ice, establish a way-in to talk to people, and of course mean you can get a head-start and build on existing rapport if you’ve interacted online already. W00t.

I’m leading Workshop A - The importance of an online presence: entering the world of library blogs and blogging. If you’re wondering whether this one is for you, here’s what it’ll consist of. I'm going to establish why I think it's increasingly important to have some kind of online identity in this profession: how it effects your employment prospects, what you can get out of it in terms of professional development, and what Google search results on your name will be like if left to their own devices... (this bit is hands-on.) I'll go through the various platforms and media used for blogging, and explain what is appropriate for each situation, and discuss all the annoying nitty-gritty stuff like registering blogs with Google, publicising them, generating traffic and so on. I'm keen on engagement with other people in the blogging community so I'll talk about the community aspect of it too. There'll be discussion of good (and maybe bad!) blogs, and I'll follow up on this blog with a top-10 essential blogs for New Professionals, too...

The focus isn't really on the content of blogs as such - I wouldn't presume to tell anyone how to write. It's all the other stuff that goes with it, simplified for you so you can get started right away, rather than learning by trial and error like the rest of us. The idea is you come out of the session enthused by the idea of blogging, aware of how it can actually be important to get online these days, and equipped with a bunch of practical knowledge it took me hours and hours to find out through searching asking questions myself... and you can go away and start a successful blog the very next day!

We've had a great rate of registrations so far, so get in there quick if you want to come. I can't recommend it highly enough - last years' was vibrant, vital, entertaining and exciting. There's also still time to win a sponsored place, via a CILIP competition, too.

- thewikiman

p.s you can help out one of the presenters at this year's conference with preperations for her paper, by filling out a sruvey as detailed here... Shiny Forager Blog Post.