Professional Development

Digital Marketing Toolkit workshop, 21st May, Edinburgh

A title screen for the course presentation

Next month I'm running a workshop on marketing information services using new technologies. It's a course I really enjoy teaching - during the full-day we discuss marketing with video, mobile, online publishing, geolocation (Foursquare), actual real-life useful things to do with QR Codes, social media... The emphasis as always is on talking not just about why they're relevant, but what actual next-steps you might take towards using them.

The course is being put on by UKeIG - full details can be found on their website.

Here's some pariticpant feedback from last time we ran it:

  • Really useful, great delivery. Thanks!
  • Brilliant workshop, well done!
  • Perfect; taught me more about things I was using and also some new
  • Excellent day
  • Very informative, paced well
  • Hugely useful
  • Thought it was a great overview, got a lot from it .

So, I hope to you see some of you there!

10 non-standard tips for public speaking!

Old-school presentation image  

I teach a full-day Presentation Skills course for the British Library, among others, and I recently sought feedback on it from someone I trust. The thing he wanted more on - and it was one of those 'it's obvious now they say it' moments - was presenting itself, the process of it, rather than just preparing the materials. There was indeed a section on this in the training but it wasn't very long, so in order to improve the course I've read up on it a bit more; I learned a lot of useful things (and had others I already knew better articulated to me) so I thought I'd share some of them here.

Preparation

1. It's better to know the subject than the presentation. Learning anything from memory is really hard. But so is looking at notes, or reading presentations out from a script. If I try and learn a presentation I get worried - I'm aiming for something so specific, there's a feeling of pressure around getting it right, and a feeling that if I forget something the whole house of cards will fall apart. I prefer to only speak about stuff I know a bit about, and just use the slides to reinforce key points and basically prompt me to talk about certain aspects of a topic, as appropriate to that particular audience. This is much more relaxing than worrying about remembering particular phrases etc. It also means you're more flexible - things can even be tackled in a different order based on what the audience wants, for example.

In short, you can't be derailed because you're not on rails. That's a very reassuring feeling.

2. Imagine your audience leaving the room (after your talk!). It's often very hard to know where to start when creating a presentation - the default position is 'what do I know about this subject?' but actually that's the wrong way around most of the time. The more pertinent question is 'What do the audience want from this subject?' - if you imagine your audience leaving the room after you've spoken, what have they learned, what do they know now, what did they get out of it? Think about what is important to them in that moment, and build the presentation from there - if necessary going and doing more research beforehand, so you can talk more authoritatively about what matters to them.

3. The rule of three - there might be something in it... I've heard many times now that we remember things most easily in groups of three. There's a lot of it about - 3 act plays, stories with a beginning, a middle and an end etc. Presentations-wise, it's relevant because the audience will likely only remember 3 things from your presentation, so you need to make sure these are the most important three! If you're completely stuck for a structure, try the 3:3:3 method - three main parts of your presentation, each divided into three sub-sections, and if necessary each of those subsections divided into three as well.

4. Store your presentation in the cloud. Of course every presenter takes their presentation along on a USB stick but USB sticks do break sometimes, and they're small and easily lost. So a sensible back-up plan is to store your presentation in the Cloud, and of course the easiest way to store your presentation in the cloud is to email it to yourself. (Then it's backed up twice! Once in your inbox, once in your sent box. :) )

5. Have a one-page cheat sheet. Part of presenting well is being relaxed, and a lot of being relaxed (for me, certainly) is knowing exactly what your doing with the logistics of the day. So make a one page document with EVERYTHING you need to know in it: presentation start time, room number, directions to the venue, contact name and details, train self-ticket machine reference number, etc - print it out and carry it with you, and email it to yourself so you can check it on your phone. You're much more likely to arrive relaxed, on time, and focused.

Delivery

6. Look everyone in the eye, then pick your favourites to come back to... This is particularly useful for nervous speakers. Public speaking is about communication, and communication is better with eye contact. So I will try to literally look every member of the audience in the eye at least once, at least as far as I reasonably can. (After 5 rows or so, it's hard to be specific.) During this time, I'll notice a few people who are particularly receptive - they're nodding emphatically, or smiling at what I'm saying - and I'll come back to them throughout the talk, as a form of encouragement... I don't get nervous anymore, but even as a non-nervous person I like to see people on my side. (The flip-side of this idea is to work on the more indifferent members of the audience - or even hostile, but that doesn't come up too often in our industry, thankfully - by focusing more explicitly on them.)

7. Remember if people are looking down at a screen and typing, it's a compliment. I can imagine that it can be disconcerting if you're not a Twitter user, and you see people looking down at their phones rather than up at you. It must feel like kids ignorning what you're saying and texting their friends. But it's a good thing! They're sufficiently invested in what you're saying that they want to broadcast it to their network on Twitter - it's also a way for them to make notes at the same time. And of course, that means your words are reaching a bigger audience, which is excellent.

8. Have a Plan B for your intro and your outro. It sounds obvious but knowing what your opening line is going to be is quite important. Sometimes people decide to with something like 'Hello everyone, my name is Ned, I'm from York' but then the person introducing them says 'This is Ned, he's from York' so you really can't use that one... So know what you'll say if your planned opener is ruled out for whatever reason. The same goes with the closer - if it's covered in the questions for example, or if you finish surprisingly early and need some more material to call upon, have a relevant topic in mind in advance.

9. Listen very carefully, an introvert will say this only once... Lots of people reading this will be introverts; I'm one, certainly. A characteristic we share is only saying stuff once - if it's said, it's done with, we don't want to say it again. I feel embarrassed telling a story to someone if I know I've told it to someone else, even if the two people are completely unconnected! But in presentations we have to fight that instinct, and make sure we say the really important stuff (main arguments, big statements, statistics, quotes) at least twice; perhaps in different ways but at least twice nevertheless.

10. Think in tweetbites. You thought it was enough to think in memorable soundbites! Not anymore. For the maximum impact, your most important statements needs to be tweetable so that your presentation is amplified beyond the walls of the room you're in. You've put hours of work into it, so why not double, triple or otherwise exponentially increase the audience for your key messages? Think in quotable, tweetable chunks (as long as that's not actually to the detriment of your presentation, of course...).

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Is there anything else you'd add? I've love to hear from you in the comments so this post becomes more useful over time.

More tips

You can find all sorts of presentation tips online - the following three articles were particularly useful in assembling the list above: 30 quick tips for speakers; Compulsive obsessive details will save your neck; and the Introverts Guide to presenting.

As the title suggests, these are non-standard tips for public speaking - which is to say, beyond the obvious ones everyone knows such as not facing away from the audience etc: for more 'nuts-and-bolts of presenting' advice, and more on creating materials, check out these previous posts:

Plus there's also this early blog post on: tips for first time speakers.

Good luck!

The Library Marketing Toolkit, 6 months on

It's now around 6 months since I published my book, the Library Marketing Toolkit. This post is an update on how it's going, so if you're not interested in that, stop reading now! This post is reflective to the point of self-indulgence so feel free to skip it... Generally I've tried to keep the Toolkit blog and this blog very separate as I know some people subscribe to both, so I've not talked too much about the book on here  - I'm breaking that tradition as a bit of a one-off, half a year down the line from publication.

Back story

I wrote a book across 2011 which was published by Facet in August 2012 - it's all about marketing libraries and it has 27 case studies from libraries and librarians around the world. I found writing the book very tough - the writing itself was okay, but juggling it with having a baby at the same time was nightmarish! My wife and I knew it would be difficult, and took the decision that it would be worth it for the opportunities it would open up; thankfully that has proved to be the case... I'm doing a lot of freelance stuff which I probably wouldn't get the chance to do otherwise and I'm really enjoying it, and people are finding it useful.

Reception

The book has, Facet tell me, sold very well (as these things go - the actual number is still very small of course!). Amazon.co.uk charts change every day so it's impossible to keep track of when it's doing well (I don't want to be obsessively checking...) but on several occasions I've seen it at the top of the Library Management Charts, and taken a print-screen to celebrate!

A picture of the Amazon chart showing the book at number 1

 

I like the Amazon.com one better as you get a little '#1 best seller' thing on there...

 

A picture showing the book at number 1

 

People have been really nice about the book on Twitter, and I've favourited the tweets with the LibMarketing account to refer back to. Several people have said they've found it invaluable in their job or their studies, and I particularly like Dr Fidelius's comment that it was 'Far more readable than a book on marketing has any right to be'! It's so nice when people pick up on something you worked hard on. :)

Reviews

Reviews trickle out REALLY slowly. You build up to the huge push of submitting the final manuscript, and then with much relief you think 'I don't have to worry about this any more!'. But THEN you think, oh blimey, reviews - how well will I deal with someone absolutely savaging it..? And then no reviews appear! So it's a bit anti-climactic.

Facet warned me it took AGES for reviews to happen (people do have to read the thing from cover to cover after all, and then there's the publishing process if the review is in print) and that often a year was a typical waiting time, so I was sort of prepared for this. (Library Journal are yet to review it and I'm a columnist for them!) We had various pre-publication reviews from people who were sent advanced copies of the book:

  • The Library Marketing Toolkit is packed full of useful, informative and above all practical information about the best ways of getting your message across, and it should be on the shelf of every librarian and information professional | Phil Bradley

  • The Library Marketing Toolkit is brilliant and  a great addition to the library professional discourse | Andy Woodworth

  • Ned Potter's book will help any library succeed in creating a community that is aware and engaged in its library. He has written an easy to follow tool kit targeted at the specific marketing needs of librarians that is sure to become a favourite resource for anyone involved in marketing a library. There are case studies from libraries around the world that will inspire you no matter whether your library is large or small. You'll love this book! | Nancy Dowd .

Since then I've found various other reviews from journals, book review blogs etc - all of which, thankfully, have been very positive!

  • Potter's enthusiasm is infectious and he writes in a user friendly manner, not getting caught up in jargon. Concepts are explained concisely with a liberal dosing of analogies and case studies. The aim and scope of each chapter is laid out clearly from the outset and there is a useful synopsis of coverage in the introduction as well as a comprehensive index enabling readers to browse areas of interest.The Library Marketing Toolkit follows on from Facet publishing's New Professionals Toolkit published earlier this year and is certainly a useful addition to the Library office reference collection. It should prove beneficial to anyone involved in the marketing or promotion of library or information services. | CILIP Health Libraries Group Book Reviews

  • So the questions for me on opening this book were “do we need another book on marketing libraries”, and “does this one offer anything different?”. And I am happy to say that this is not a traditional marketing text. It offers a contemporary perspective on what marketing means for libraries now ...my answers are “yes we do need another book on marketing libraries” and “yes it does offer something different”. This book showcases the best of contemporary marketing practices from libraries all over the world. The case studies with the author's illuminating focus on key points of learning are, for me, the added value which differentiates this book from other marketing books.| Library Management Journal

  • That word—marketing—means so many different things to different people. In Ned Potter’s book The Library Marketing Toolkit, the complex process is divided up into distinct and manageable interdependent projects. I am certain I will be referring back to The Library Marketing Toolkit for years to come.|  Kendra Book Girl

  • From social media to old fashioned methods, and how to build a good brand, this scholarly and comprehensive guide will prove invaluable to any librarian who seeks to get the word out. The Library Marketing Toolkit is enthusiastically recommended, not to be missed | Midwest Book Review .

It's also got an average of 4.5 stars (out of 5...) on goodreads, and its only Amazon review so far is a 5 star one - yay!

No more books!

When I finished the Toolkit, I said 'never again'. The stress of writing a book in my own time, working full-time, and trying to be a proper Dad who didn't put work first, was just too much. And everyone - EVERYONE - told me, 'all authors say that but give it a while and you'll miss it, and you'll end up writing another one'.

Well, I can confirm I do NOT miss it! And I won't be writing another book - I did get asked to write one on Prezi, and I said no without hesitation. I'm delighted with all the stuff above, and maybe one day, if I'm working part time and the kids are at University or something, but for now: no more books.

:)

 

 

 

Work-life balance - it's a fluid concept

 

 

Recently I've read a good few posts about work / life balance. I also get asked about it sometimes.

This post has turned out quite long, so here's a one sentence version for those whose work / life balance doesn't give them enough time to read the whole thing... The balance changes over time, which is fine, and so is having bursts of intense work activity balanced out by longer periods of 'life', but you need to keep a hold of what you're doing this for and where it's taking you.

Anyway, for what it's worth, here's what I think:

1) Whatever the balance is like now, it needs to be FOR something. If you feel that you're working too hard, it had better be because this is helping you achieve something - in other words, it has to be a means to an end not an end in itself. Personally I like to be either happy with the balance (with 'life' very much in the ascendancy) or comfortable in the knowledge that if the balance is wrong, it's getting me somewhere I specifically want to go, after which I can relax again.

2) Work / life balance isn't static over time. I wonder if people look at everyone else and just assume their balance is a permanent one? As in, person X is at SO many events, they must be 'always on', or person Y really seems to spend a lot of time with their family, how do they do it? But presumably we're just seeing a snapshot of a particular time. Good work / life balance is fluid.

In my view, it should be as in favour of 'work' as it will ever be, at the start of your career. The period on which an info pro is defined as a 'new professional' is often said to be the first 5 years, and that's a nice marker. You do a LOT of work in those five years, in order to expand your horizons, add to your CV, find out what you really like, and get noticed, get into the kind of job you want. Then after that, the balance can shift much more towards 'life' because you've put in the hard work to build some kind of platform, and then you're on the platform.

If you're a new professional reading this (see this, also; it might be useful) and you're thinking 'all the papers I'm writing and conferences I'm helping to organise, and presentations I'm giving - this isn't sustainable' then that's probably fine - it doesn't have to be sustainable. Just make sure at some point you do actually cut down or stop. Which leads me to...

3) Sometimes it's okay temporarily putting the balance out if it's going to be worth it in the long term. So sometimes, you can take on a really big project that you know will make things difficult, as long as you know when the end of the project is and that things will become a lot easier as a result. The key things here are taking things on which actually have an end! And not just chain-smoking right onto the next big thing when they do end. It's fine to stop. I know people (you know who you are!) who simply don't stop, even though they know they should... (This is, as you can imagine, a self-perpetuating cycle. Librarian Z takes on lots of things, so a: becomes expert in a lot of fields and b: gets a reputation as being helpful and receptive to being asked to do stuff, and so gets asked to do ever more stuff, etc etc, forever.)

4) Saying no is excellent. In my experience it feels good to say no when it's the right thing to do. Obviously it's better for the person asking if you can recommend someone alternative to do whatever it is instead. But the key thing is, once you've got yourself into a position where you're asked to do things, saying no doesn't mean you get asked any less in future. (Sometimes people feel like they ought to grab every opportunity, even not overly suitable ones, in case eschewing results in the opportunities drying up. But this isn't the case in most people's' experience.)

5) There are two types of balance - short-term and long-term. The day-to-day stuff is the detail level - doing that talk or not doing it, getting a sponsored place at that event which involves writing a report afterwards, or not. That can be managed, and can be fluid.

But then there's the long-term which is basically your job, which is a little harder to be in control of after a certain point. Some types of job really DEMAND an enormous amount of work hours. This post from the always honest and readable Jenica Rogers literally made me not want to be successful. So you have to think about where you're going, about what all your hard work is ultimately for.

I used to do a LOT more stuff in my own time (see 1, 2 and 3 above) because it would help me get a job where the same stuff was relevant to my work, so I wouldn't have to do it in my own time anymore. I'd use annual leave to speak at a conference. I wouldn't do that now - I did it then because it was a short-term thing and it was worth it.

The job it all resulted in is not the kind of job where you have to work 50 hour weeks, and nor would I want one of those (even for twice the salary). Also, I have to work where I live, because my work / life balance approach is that you live where you want to and then find work there - as opposed to going where the work is. So if someone says 'I'll give you £150k a year to do your ideal job in London' I say no without hesitation. That's the long-term balance.

6) You don't have to the best that you can be. I've said this before and I'll keep saying it to anyone who'll listen. If being 80% (or whatever) of who you could be makes you HAPPY,  that's what you should be aiming for. Society is blindly accepting of the notion that doing one's best is the be all and end all, but it's only worth it if that'll make you happy!

7) Focus on things you're naturally good at so you can make more progress in a shorter time. You can make more time for life if the work comes easy to you, so as much as it's nourishing to challenge yourself, don't take that idea so far that you always have to work doubly hard on everything because everything you take on is out of your comfort zone.

***

Everyone is different, but the above is what works for me. I'm really happy with the balance I have, I'd recommend it - but to people who are a bit like me, not to everyone... A lot of people have a lot more drive than I do, and this approach probably wouldn't suit them and their own quest for happiness and contentment.

When I wrote the book, the balance was wrong. I was working on weekends, I had a young child, and it felt awful. I felt like I'd done the wrong thing. In fact, I probably HAD done the wrong thing - I certainly wouldn't recommend it. (Again, that's just me - Beth did much the same thing at much the same time and coped a lot better than I did.) But I can't regret it now because we got through it and I am where I want to be, doing freelance work for the BL among others, as well as the job I love. I do freelance training about areas I already know about and have a natural affinity for, so I don't have to spend much of my free time preparing them. I obey number 7, above - if someone came to me and said 'could you run a workshop  for us, on managing change' I'd say no, call Lisa Jeskins. It would take me too long to put together the materials to keep my work / life balance as I'd want it be (but Lisa's done such a course before, and in any case is a full-time trainer). I obey number 4 too - of all the interesting offers I had in 2012 to do stuff at conferences, I didn't do 13 of them, even though I really wanted to. People often say 'it's the things you don't do that you regret' and I understand that, but actually I don't regret saying no to anything, even if, at the time, it was really hard to do.

I am a very reflective person; I spend lots of time analysing stuff, processing stuff. So I am very aware of what works for me and what doesn't, which is how I've arrived at the above, which is basically a description of my life as much as it is advice to anyone else. I think the key thing is to do your own analysis of where you are, what you're doing, and where you're going, as objectively as possible, without reference to your peers or accepted norms. It's easy to be influenced by what librarian X is doing, or to feel we 'should' be more like Y. But actually that's not relevant, it's all about you and only you.

What is going to make you happy?

P.S [added the next day]: I meant to say, all the extra stuff we take on should be so fun it doesn't feel like work anyway. (This partly why it's easy to get overwhelmed by it and out of balance, because it's enjoyable.) If you're taking things on which feel like work, or things which were previously fun start to feel like work, that's a sign that it's time to cut down - either getting rid of some long-standing responsibilities, or saying 'no' for a long period of time, or both.

The message is (and this post is aimed primarily at information professionals - this may not be true in other industries, I don't know) - there should be enough relevant and interesting opportunities out there for you never to have to feel like all this stuff is a drag. Seek out the good stuff. :)

 

Would you recommend librarianship? The results!

So, would you? Most people have an automatic response to this question - many people will say 'yes' straightaway because they love librarianship and know it is largely misunderstood, while others will say 'no' straightaway because they've had a rough time of it.

What I'm interested in is, would you ACTUALLY recommend it to someone, who might then act on your recommendation? I was asked about entering the profession in an email recently, and my reply sounded, I realised as I re-read it, quite negative. That's because I think you have a responsibility when someone wants your advice to actually think about what you're saying! And there's a lot to be said for not-entering librarianship (by the end of the decade who knows how many worthwhile jobs there will actually be, for example) just as there is a lot to be said for entering it (it's ace). I sometimes worry that we're so busy promoting our value and the value of the profession, that we blindly tell everyone to become librarians even though they might not thank us later if they become one.

So I asked Twitter, a brief and unscientific 24hr poll. 133 responses. It started off more or less equal, with recommending just about edging ahead of not doing so - when I tweeted something to this effect, the vast majority of the subsequent votes were in favour of recommending it. So I don't know if that's because people who hadn't previously voted felt moved to 'defend' the profession, or just a coincidence.

So of the 133 respondents, 72% would recommend this profession of ours.

Pie chart showing 72% voted in favour of recommending librarianship, 28% against

Here's the split by country. This started off VERY interesting because the US had 100% of voting no, but then every single other vote from that country was yes so it ended up being a landslide in favour of recommendation... Ireland, from this miniscule sample-size, doesn't look much fun.

Chart showing that with a couple of exceptions, regional breakdown just follows the main results

 

So would you recommend librarianship to a friend? I'd like to hear what you think in a comment.

Some reasons I can think of why I wouldn't recommend it:

  • you can't avoid starting at the bottom (can't do the MA until you've had a year of experience, can't get a higher graded job without the MA);
  • some career paths hit the buffers very early on unless the right person happens to retire / move etc;
  • the long-term future of the profession is far from certain;
  • constantly fighting peoples' misconceptions of what we do and how valuable it is (I think the need to do this may fade over time because I'm far less fussed about it than I used to be);
  • there are far more capable librarians than there are decent posts;
  • the money isn't amazing for the first few years (I know it's very cool to not care about money but when you're having to buy new shoes for your toddler every 3 months, you do);
  • you have to fork out a fortune to do the MA but, if you think about it, the difference between librarians with the Masters and those without it is very rarely the Masters. It's a qualification that is both essential and of questionable value. .

Some reasons why I would recommend it (heavily academic-librarianship bias here):

  • it's fantastically engaging;
  • the community (if you chose to be part of it) is kind, fun, and unremittingly helpful and happy to share information and advice;
  • you get to work in a role that helps people, which is genuinely fulfilling even for a partial-cynic like me;
  • unless you're unlucky you won't be expected to work longer than the hours of your contract (so many non-librarians I know work all the hours God sends, and are incredibly jealous of the flexitime scheme I'm on);
  • libraries are supportive employers, generally;
  • you get to investigate, write about and train people on stuff you're interested in anyway, in my case;
  •  you can do academicy stuff like presenting at conferences and writing papers, without having to actually BE an academic;
  • once you get up the ladder a bit you get a lot of freedom and your time is self-directed as well as self-managed;
  • the people you work with are NICE. .

For me, my day to day environment is the most important thing. I'd rather live in a smaller house in a nicer area than a grand house further away from town. I'd rather work in a nice room with nice people who will understand if I need to go home and pick up my daughter from nursery, than have a high status job with a company car a career trajectory ending in a six-figure salary. My job is challenging but fun, it suits ME better than any profession I could imagine.

But everyone is different, and I'm already entrenched in this profession, whilst at the same time developing the skills to keep working if this profession ceases to exist - that's a very different situation from advising someone to just now start applying for entry-level library posts with a view to doing their Masters in October 2014 and maybe, just maybe, getting a job they really want in 2017ish.

Where do you stand on this? What would you add?