Do you do conference talks and library events in work time?

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As of this week I've gone part time! Only a little bit part-time - I still do 90% of full time at York. That leaves me 1 day off in 10 to do freelance work. So now the vast majority of my public speaking happens outside of work-time, but it wasn't always that way, so I feel like I can objectively write a post about the thorny issue of doing talks and workshops in work time.

I've only ever worked for two libraries. One didn't allow me to do much in the way of CPD things on work time (I took annual leave to do a lot of talks, prior to 2011) and my current employer does allow me to. The first employer's argument was basically, what do we get out of it if you're off doing a talk? My current employer's argument is, we want people out there representing the University, talking about what they're doing. I can see both sides of the argument.

For me there are several reasons why libraries allowing employees to speak at events in work time is a good idea. It helped my professional development a lot - I learnt about areas of librarianship in more detail by virture of having to do enough research to present on them, and it boosted my confidence. I also got to hear a lot of other presentations at the events I was speaking at, so my knowledge and understanding grew. And I've talked a lot about what we do at York, and that's led others to talk about what we're doing here too. It's also made me a happier employee. I'm more contented knowing we're encouraged to get out there and do stuff, rather than frustrated about having to use holiday to speak at conferences.

There's another side to this too, which is that people who present at events are constantly keeping their hand in, and learning, about presenting and teaching. There's nothing like doing something regularly to make you feel more comfortable with it, and you don't get that 'I need a few sessions to get back in the groove with this' thing when October comes and all the teaching starts. Several things I've developed as part of my wider workshops I now incorparate into my information literacy courses at York. So the external and the internal feed each other and both develop.

Ultimately allowing people to talk at events can make them not just happier in their roles but better at their jobs, so I hope that in the unlikely event I ever get into some sort of management position, I'll let people out of the building so they can spread their wings...

I'd be interested to hear from staff and managers for their perspectives on this.

Top Tip: Create your PPT for the web, THEN strip it down for live presenting

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In my Presentation Skills training I spend a lot of time offering different ways of presenting information and ideas visually, so you can lose a lot of the words from your PowerPoint slides. After all, it is a presentation, not a document. It's not designed to be read - or at least it shouldn't be, else you'll leave your audience wondering if your presence as a presenter is even really neccessary...

Then later we discuss the importance of uploading your presentations to Slideshare to amplify their impact and reach a wider audience. So inevitably the most common question which gets asked after that is: "But how will this make sense to people who weren't in the room to hear me talk?"

It's a tricky question because in most cases, a presentation simply can't be fit for both purposes. Good live slides won't make sense without the presenter, and good web slides won't have been an effective communication tool in a face-to-face presentation.

There are basically three answers to this (that I give, anyhow):

1. You make a different version that goes online
2. You upload the accompanying notes or audio
3. You accept that the online audience will have a different experience, and that's not the end of the world

There are times when I do all three of these, sometimes all for the same presentation (bear with me...). Let's look at each of them in turn.

Making different slides for live versus web

My main advice here is twofold: first of all make two versions of the presentation - one for the face to face presentation, and one to sit on the web afterwards - and second of all, do the web version first!

It is a lot easier to start off by putting in all the detail on the slides so that the presentation makes sense on its own without you talking over the top. It helps you shape your ideas, work out exactly what story you're telling with the presentation, and can be a useful aid to learning your talk (learning your talk is actually something I wouldn't recommend, but there isn't time to get into that here).

Once that's done, save a copy to upload to Slideshare or whatever, and then save a new version which you edit to strip out all the detail. The function of slides in a conference or training situation is to enrich and reinforce what you have to say out loud, help the audience understand and engage with your message, and last - but NOT least - to prompt you as to what you need to say. Not to duplicate it. The ideal slide (in my opinion) has perhaps one sentence on it, which crystalises the key message of that part of the presentation AND acts as a jumping off point to remind you of everything you have to say on the topic. So you take your detailed web PPT, and you strip them back to one or two sentences per slide (or go entirely word-free).

The key thing here is it's a lot easier to make detailed web slides and strip them down for live presenting, than the other way around. Making your live slides and then adding all the detail in afterwards takes ages. It really adds to your prep time and so isn't practical in most situations. Doing the detail first doesn't really add that much time on at all because it's part of the process that helps you create the narrative in the first place.

Incidentally, I don't use this option all the time - because it does take some more time. If the presentation is important however, it's worth it.

Providing further content to help explain slides

If you want to leave your slides beautifully simple but consequently ambiguous, you can provide some supplementary materials to help them make sense. For example:

• If you've made notes you could upload them to Scribd, and then link to them from your presentation (and embed the Scribd document and the Slideshare presentation on the same web-page)
• If your PowerPoint presentation has speaker notes (in that little box below the main slide in edit view) they will be added to Slideshare below your slides. The trouble with this is you need to upload specifically a PPT file to Slideshare, it doesn't work with PDFs - and if you're using non-standard fonts, which can be really beneficial, you need to use PDFs. So potentially useful, but not ideal
• If you literally have a script of the whole talk, just provide that alongside the slides. If you don't use a script, and again I wouldn't recommend doing so, the only way to achieve this is to record the talk and then play it into some kind of dictation software to provide you with a transcript after the event...
• You could add audio. Slideshare discontinued their webcast functionality (being able to add audio to PPTs once uploaded) last year, so really your best option for this is YouTube. In the past I've recorded my own talks using my iPhone in my jacket pocket, then used Camtasia to add that audio to slides - as in this example from South Africa - but that's a laborious process, takes ages, and honestly I'm rarely happy enough with any of my talks to want people to be able to hear and analyse them outside the in-the-moment conference environment... I would recommend recording your talks though, just for your own use - it's amazing how much you learn about what worked and what didn't
• (If you do go down the YouTube route, don't forget to add the YouTube video to your slides on Slideshare too. Slideshare has so much reach, you don't want to just put stuff on YouTube.)
• You could use Storify to collect the tweets from people in the room during your presentation and link to / embed that with your presentation - this is my preferred method as I don't use notes and don't like the audio options listed above. Even if you're not on Twitter I'd recommend at least considering this option
• And finally, my super-advanced-mega-slideshare-hack: Slideshare displays whatever text you have on each slide, in the transcript below. (That's completely seperate from the notes field thing discussedearlier - every slideshare presentation has an accompanying transcript.) So you could add a full explanation of each slide, to each slide, but then make it invisible on the slide itself! (Either by writing in white on a white background, or covering it with an image, or using font-size 0.5.) So the transcript has all the info, but the slides do not. Good eh? [High-fives the internet]

Or, of course, just not worrying about it at all. Which brings us to the other way forward.

Just having the same version for both

Sometimes a presentation is too low stakes to worry about all this stuff. Sure it's not ideal that the slides don't make so much sense online, but what's most important is that they worked for the audience in the room.

Another way of looking at it is to view it as simply a different experience for the two audiences, rather than neccessarily a compromise or a problem. Your slides aren't as easily understandable for the online audience, but the fact they get the kernel of an idea rather than the fully-formed notion can be really interesting in itself. Just as the one-sentence prompt was your jumping off point during the talk itself, it's the online audience's jumping off point for their own ideas and further learning. That's no bad thing. Barthes would approve, anyhow.

An example of combining all three

The slides I put the most effort into ever were those I created for a keynote at the BLA Conference last year. And I kind of did all three things listed above.

First of all I did a different version for the web. Not a massively different version - but I included more detail in quite a few places, skipped to the end of some pseudo-animated parts, and changed the way I displayed certain images to comply with the copyright licences. I also removed a section which contained at its climax with a category C swearword (or is A the strongest category? I never know how that works) because although I trusted the audience in the room to understand it and not be offended, I coudn't be sure The Internet would do the same...

So what you end up with is slides which first and foremost aided my communication to 60 people in a room in Leicester (the face to face audience must ALWAYS be the priority!), but which at least made sense and provided some sort of jumping off point for over a hundred thousand people online subsequently. The only upsetting thing for me is one of the two fonts I used doesn't seem to render properly on Slideshare no matter what I do, but never mind...

Tuning out the white noise: marketing your library services from Ned Potter

I also provided a Storify of the tweets from the talk in the associated blog-post. And I didn't fill in ALL the gaps, as I really do think slides are great for providing a taster of a topic, hopefully in a way which encourages people into looking into it more themselves, and forming their own conclusions.

Other peoples' perspectives

I don't want this post to just be my views and opinions, so I canvassed Twitter. Here's what they had to say - if you have anything to add, I've love to hear from you in a comment.

#BLAle14 Tuning out the white noise in library communication

A lot of the communication between Libraries and academic departments is just white noise, unless we tailor and personalise it. This takes a large amount of time, but the returns you get are absolutely huge - and this is the basis of my #BLAle14 keynote, a version of which is here:.

Tuning out the white noise: marketing your library services from Ned Potter

For context, here's the Twitter back-channel during the presentation - divided into sections so you can read along with the slides if you're especially keen. There's more on the conference itself below the Storify.

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The BLA

I became a Business Librarian this year, when I took over looking after the York Management School alongside my other departments in January. I also took over our membership of the Business Librarians Association and have been looking forward to the BLA Annual Conference, which everyone told me was excellent. And it was! I had a great time, it was great to catch up with old friends and make new ones, and I very much appreciate Nathan and the organisers inviting me to speak. As I said in my talk, I've found the BLA to be an extremely useful and helpful organisation to be a part of, so if anyone reading this looks after a Business School but isn't a member, I'd recommend signing up.

I was only able to attend two days of the conference but for me the highlights included:

• The National Space Centre where we were lucky enough to experience a Key Stage 2 film all about The Stars and that in the Planet-arium
• Very nice accomodation as part of the conference venue which made everything extremely easy - it's much more relaxing never having to worry about travelling from a hotel etc, so other conference organisers take note
• A very interesting presentation about The Hive in Worcester - the UK's first joint public and academic library, from Stephanie Allen. I have to admit it never even occured to me that a public-academic library was possible, but although it sounds complicated Stephanie made a pretty convicing case for it being a great idea. It sounds like a great place - generally I have no interest in Libraries as places but I'd quite like to visit The Hive...
• Joanne Farmer showing us Northampton's very nicely done video on employability (which she scripted)
• Andy Priestner's very engaging talk about how UX in Libraries is very much a thing now - here's Andy's presentation on Slideshare, take a look .

I was sad to miss Aidan Smith's presentation on Occupye, used at Birbeck to show where there is seating free in the Library - this won the best short paper prize.

I thought the organisers did a great job, and it was the first conference I'd been to since LIASA so it felt great to be at that kind of event again. Thanks for having me!

10 things to make a conference great

What makes a conference great? Andy Priestner posed the following question on Twitter today:

Pls RT (and respond): What makes for an amazing conference experience - specific ideas welcomed. Thank you!

— Andy Priestner (@PriestLib) December 16, 2013

I found my answer wouldn't fit even across loads of tweets. So with that in mind, and following on from the previous post on inspiring conferences, here's my personal opinions based on conferences I've attended.

1. The other delegates. This is very tricky. Much like what makes a good school experience isn't really the Ofsted report and the facilities so much as the other kids and whether they're nice, and a good job experience has (probably) more to do with your colleagues and line-manager than your salary and objectives, a good conference experience has a lot to do with the kind of crowd the conference attracts. If you get open, enthusiastic and practical people to hang out with, the presentations themselves are really just a springboard rather than the focus of the conference. What I remember most about SLA was the other delegates.
2. A good keynote from outside the industry. LILAC gives fanstastic keynote - and part of the reason is they bring in someone from outside of libraries, who knows enough about them to make their talk relevant without just pandering to librarians. Spare me people saying 'A library without a librarian is just a room' - guess how much that helps me? Correct: not at all.
3. A variety of formats. There's no excuse just to have a bunch of people doing long presentations, these days. I want to see Pecha Kucha 20/20s, I want to see Teachmeet style sharing, I want to see panel discussions, I want some unconference style rewriting of the hierarchy. Ideally, I'd like to see something not listed here because I've never seen it before. Surprise me.
4. Speakers who understand speaking rather than just the subject they've been asked to speak about. Don't tell me all about your methodology at the start - if you have to tell me about your methodology at all, do it after you've told me WHY I should care about it (i.e. give me the results first). On the subject of results, if you've not yet finished your project and can't tell us your conclusions, why are you here? And of course, don't get me started on presenters who can't be bothered to make decent presentations, or go over their time slots.
5. A mixture of the cerebral and the immediate. I want to be inspired, uplifted, and invigorated. I ALSO want to be able to go back to my desk when the conference is finished and change the way I work, for the better, right away.
6. New blood. I want there to be new professionals at any event I go to, because apart from being, obviously, The Future, they're often the most enthusiastic and passionate. So make sure your event offers hard-up new profs the chance to attend and ideally to present too. (On a related note, I'd recommend going to New Profs events even if you aren't so 'new' anymore; it restores your faith...)
7. A lead organiser who really has their shit together. I've been to conferences where the person effectively chairing the event seems completely at sea, or not to be invested in the success of  the day at all. Organising conferences is REALLY hard (I've done it, enjoyed it, but resolved to stick to speaking from then on because that is MUCH easier) so you've got to be completely committed and quite sharp, and creative, and good at logistics, to make a success of it.
8. An appropriate level of resource. It is possible to organise conferences and unconferences very cheaply, but that needs to be built into the DNA of the conference. A hugely ambitious conference shouldn't be attempted without a hugely ambitious budget. I'm quite happy to sleep through 15-minutes of sponsor-talk at the start of each day if it means the event is well financed and everything works.
9. Technology. If the wifi is no good, find another venue. If the screens are small, find another venue. If the presenter PCs are positioned so the presenter has to look away from the audience to present, find another venue. If someone is doing a presentation via Skype or a webinar software then by God they'd better give a transcendent and truly transformative talk if we're to suffer through the 100% inevitable bad sound quality, visual glitches, and delays where the screen goes blank.
10. Downtime. I'm an introvert. Most people going to library conferences are introverts. Introverts need time to recharge, away from the crowds, or we go a bit loopy. So the best conference schedules, for me, are the ones brimming with activity - but with some downtime built in too.

Anything you'd add?

Why don't English conferences make you feel like this?

 

Back in 2006 when I got my first position in a library, in a job-emergency and with no intention of staying in the profession, one of the many many things I didn't expect librarianship to involve was exciting foreign travel. But so far it's taken me to Philly, to Latvia, to South Africa, and next year to Vancouver.

In part 3 of my posts about Cape Town (part 1, including a presentation on professional brand, can be read here; part 2 about the trip itself can be read here) I wanted to discuss something that the LIASA 2013 conference made me think about: English conferences have something missing. They don't seem to make people feel inspired and uplifted like other conferences do. Why is that?

NB: I originally, erronously, entitled this post 'Why don't UK conferences make you feel like this?' - but one thing which came out of the Twitter discussion I had about this subject while in SA is that there are plenty of people who've been inspired by conferences in Ireland, Wales and Scotland; this is borne out by the Storify embedded below. Apologies, rest of the UK...

English reserve

LIASA in Cape Town was on a pretty large scale - several hundred librarians from several countries. Here's how it made me feel: excited, uplifted and optimistic. This is exactly what I want from a conference: you come together with your peers, you share ideas, you go away not just with practical ideas to apply to your job, but feeling inspired about librarianship. This is how I felt after SLA2011 in the USA, too. Interestingly, this is how I felt after the New Professionals Conferences I've been to, and this is how, judging from the Twitter reaction to them, people feel after attending LibCamps. But this is not how I've felt after, for example, Umbrella, or LILAC, or various JISC-related things I attended as part of a previous job, or smaller events I've been to organised by ARLG or CDG. That's not to say these events weren't good events, or weren't useful to me - they were mostly both of those things (LILAC particularly). They just didn't send me home beaming on the train / plane with optimism and uplift.

It's hard to avoid the conclusion that English reserve and cynicism is what stops some events reaching the heights I'm describing. The events I've been inspired by have either been on foreign shores where English reserve and cynicism aren't applicable, or for New Professionals conferences where the delegates haven't been around long enough to become cynical or reserved. People seem to get very inspired by unconferences such as Mashlib and Libcamp, and Radical Libcamp - and by definition unconferences should be populated by a self-selecting group of engaged and non-cynical (about the profession, at least) delegates. So basically in situations where the English reserve and cynicism can't get a proper foothold, the conference can flourish and leave everyone feeling reinvigorated - is it that simple?

Now, I'm aware not everyone agrees with me on this. Colleagues of mine, my boss for example, have been to English conferences and come away inspired, so maybe I'm either a: going to the wrong conferences, or b: approaching them in the wrong way? If you have time to leave a comment, I'd be interested in your thoughts.

What's the most inspiring library event you've ever been to? Storify time

Finally, I conducted a brief and unscientific poll on Twitter this morning, so you can get some other perspectives on peoples' most inspiring library events. Thank you to all who took part and RT'd my request for input. I was going to total up the 'traditional UK conferences versus other types' votes, but the waters are murky there as there's plenty of responses from people not in the UK in the first place. So I've attempted to categorise the answers but I'll let you draw your own conclusions. If nothing else, make a note of these as events to try and attend in the future (be sure to press the 'read next page' button at the bottom - there's loads of good stuff here)...

This will automatically update here as I add things to the Storify. (Storify is great, by the way.)