Becoming a Networked Researcher: a suite useful of presentations

Web 2.0 tools have finally moved firmly beyond the 'potential fad' stage, to gaining widespread acceptance as valuable weapons in the Researcher's arsenal. Statistics about social media are almost meaningless because a: there's so many of them and b: the information becomes outdated quickly, but at the time of writing it's thought that around 70% of academics use social media for personal use, and in my view we've most definitely reached the tipping point where social media's utility for professional use is properly understood. This is directly linked to the 'impact agenda' - the research shows that blogging about and tweeting about research results in more citations for that research, and pretty much everyone wants more citations. But becoming a networked researcher is about more than the REF-related bottom line, it's about being part of a mutually beneficial, supportive, and intellectually engaging community.

With all that in mind, I ran a suite of hands-on workshops at my institution, the University of York, on behalf of the Researcher Development Team. The suite was entitled 'Becoming a Networked Researcher' and it covered firstly blogs and blogging, then collaboration and dissemination, and finally Twitter. Rather than divide these up into three blog posts I thought the most useful thing to do would be to have them all here - so below you'll find various links to, or embedded versions of, presentations and handouts for the course. I've tried to make it so they work without me there to talk over the top of them...

The workshops themselves were really enjoyable and the researchers themselves very enthusiastic and engaged - a whole bunch of blogs and twitter accounts have already sprang up since they ran!  But I'd like to improve them for next time around (we'll be running them twice a year from now on); whether you're a Masters / PhD researcher, an academic, or an information professional reading this, I'd be interested in your views on how useful these materials are, and any advice or tips or, particularly, examples, I should be referring to in future sessions.

The workshop materials

The three parts of the suite were designed to work together and separately - if you're only interested in one aspect of becoming a networked researcher, you don't need to look at the materials from the other sessions.

Part 1: Blogs and Blogging

Blogs and Blogging was the most successful session. The advice here is slightly York-centric in that we all have Google accounts, so we all automatically have Blogger blogs; if you're reading this at another insitution it's definitely worth considering Wordpress.com as your blogging platform. Better still, Wordpress.org, although that requires some technical knowledge.

Here's the Prezi presentation:

And here's the handout which goes with it:

Blogs for researchers: workshop handout by University of York Information

Part 2: Dissemination and Collaboration

I've decided against embedding the materials for this one - there was a lot more group and collaborative work and the session was slightly shorter, so my presentation doesn't cover as much ground. But you can view the Dissemination and Collaboration Prezi here (the handout doesn't really add anything); it covers LinkedIn, Academia.edu, Prezi itself, and Slideshare.

Interestingly, I really struggled to convince people as to the value of LinkedIn. I'm suspect of the value of LinkedIn myself, but I've heard countless researchers talk about how important it is, so I flagged it up as a key resource anyway...

Part 3: Twitter for Researchers

I really enjoyed this as I think Twitter is such a vital tool for modern scholarship and communication - you can see the Slides from the session here:

Twitter for Researchers from Ned Potter

And the handout is here:

Twitter for academics: workshop handout by University of York Information

Any questions, comments or queries, leave them below.

A brief guide to the best sites for finding freely available images online

Reblogged from the Library Marketing Toolkit I'm currently running a 23 Things self-directed learning programme at my University. One of the Things we just covered is Creative Commons images, and the best places to find them. I have a whole bunch of useful sites I draw people's attentions to in the Presentations Skills course I run, so shared them all via the 23 Things blog - it got a lot of RTs when I tweeted about it, so as people found it so useful I thought I'd share it here. Finding good quality images is absolutely critical to pretty much all forms of marketing, after all!

Creative Commons Licences allow people to freely and legally re-use artistic works, as long as they credit the creator of those works. This can apply to any media but it's most often associated with pictures, and there are literally hundred of millions of images online of very high quality, which we can use in posters, brochures, presentations, websites, handbooks, blogposts - whatever we like, as long as we abide by the conditions of  the Creative Commons (CC) licence under which they're made available.

A CC image from Flickr, courtesy of NASA's Marshall Space Flight Center, no less!  Find it at http://www.flickr.com/photos/28634332@N05/7637356614

 So where do you find these fantastic pictures?

• Flickr Creative Commons (http://www.flickr.com/creativecommons/) - Flickr is the big online picture sharing site, and it has the largest single supply of Creative Commons images (that I know of), tens of millions of them. It has plenty of non-licenced images to - which is to say, they're subject to normal copyright so we couldn't use them ourselves - but the link about takes you to CC part. 
• Compfight (http://compfight.com/) - Compfight searches Flickr better than Flickr searches itself. It does all the different CC licences at once, which is useful, and somehow (I have no idea how) it seems to sort the wheat from the chaff and bring back the more useful pictures. When you run a search on Compfight, click Creative Commons from the menu down the left next to the results - from then on, every image you search for you can use.
• Wikimedia Commons (http://commons.wikimedia.org/wiki/Category:Images) has over 15 million CC images and, unlike pretty much all the other sources listed here, the images are categorised (by date, location, format, style etc) so you're not reliant on keyword searches to find what you need 
• Iconfinder (http://www.iconfinder.com/) does what it sounds like it does - finds icons which are available for re-use. So not photographs like the other sites we're talking about, but small graphics and images which can be very useful in presentations. All the pictures in this University of York Library slide-deck are from Iconfinder, for example. 
• Stock Xchange (http://www.sxc.hu/) is the equivalent of iStock Photo except the images are free to use with attribution. It is particularly useful for finding pictures on a plain white background, for use in PPTs. 
• Morguefile (http://www.morguefile.com/) is similar to StockXchange, perhaps not as good (and not as comprehensive) - but the images are even licensed for commercial use, so you can use them to advertise things. 
• Blue Mountains (http://flickrcc.bluemountains.net/flickrCC/) For the completists, a site called Blue Mountains does roughly what Compfight does. Try searching for a keyword but also putting BW in the search box (e.g. bw clocks) - it'll bring back very stylish black and white photos, often with a one-off splash of colour somewhere within them. 
• TinEye MultiColor Search Lab (http://labs.tineye.com/multicolr) is my favourite image search engine (thank you to Katie Birkwood for pointing it out to me). You can't search by keyword - instead you search by colour, up to five colours in fact... How cool is that?  It means you can find fabulous CC images that exactly match your branding! Marketing win.

#EdTech: 9 useful online tools to share with the academic community

A while back I blogged about a session I'd run for academics on the academic skills and digital literacy we teach at York. The point of blogging was to say that what the academics were really interested in was not what we taught the students, but how they themselves could become digitally literate. With that in mind I decided to put on a session for academics on exactly that. It was to be a taster menu on 9 different EdTech tools that they might find useful in the Higher Education environment, for engaging students, boosting reputation, and their own research.

Importantly it wasn't to be a library session - I wanted people to actually show up, after all... I asked the central Learning & Teaching Forum if I could deliver it as part of their workshop schedule - it just happened to be delivered by a librarian. Recent experiences suggested York was completely ready for this sort of thing (and indeed we had to move the room to a bigger venue as nearly 60 academics signed up for the session) - if you don't read any more of this post my message would be, if you think you could run a Web 2.0 type session for lecturers and / or researchers, do it! They're really enthusiastic about it - it's no longer seen as a fad or a waste of time.

Anyhow, here's the presentation I used:

For anyone really enthusiastic, the full hour and a half session was recorded too; here's where you can watch the presentation and hear my talk at the same time.

So, how did it go? The answer is really well - the group were very enthusiastic, and the feedback forms were extremely positive with only one exception. One lecturer I really like actually left the room almost in a daze, backing away saying 'Ned, I think you've solved something I've been trying to sort for ages, one of these tools is what we need...' and ran off to investigate there and then! :)

What worked

• The focus was on tools that helped solve existing problems - some Web 2.0 stuff seems to create its own problems which it then solves... This was based on tools that already fitted into the fabric of academic life
• It wasn't a hands-on session but I encouraged as much discussion as possible, questions and sharing of experiences, so that it wasn't just me banging on about stuff at the front
• The What, Why, How, Tips type format I use in a lot of my training also worked well here - it's really important to tell people why they'd find a tool useful BEFORE you tell them how to use it
• It was the right thing at the right time - lots of the feedback comments were things like 'This is exactly what I wanted!' - had I tried to do this when I first got to York 2 years ago, for example, I'm not sure that would have been the case
• It was matter of fact and practical. One academic said they'd been attracted by the lack of 'platitudes and concepts' which he said dominated most courses and workshops they were offered... The whole point of the session was to give people things they could DO right away which helped them in their actual real lives .

What didn't

• I think 9 was probably too many tools for the time. I should have done 7 perhaps - I felt like I was really galloping through everything. It was meant to be a taster-menu, but still
• As with every training session ever, a couple of people found some of it too simplistic and a couple of other people found some of it too complicated - I'm not sure there's a silver bullet for this issue, really, I'd love to know if anyone's cracked it
• A couple of people commented that they found Part 2 more useful than Part 1, but Part 1 was the more substantial section. If I run it again (and I probably will) I'll try and put greater emphasis on the teaching tools rather than the social media side of things
• I should have used more academic examples. (I told myself I'd be using loads of examples in the Becoming a Networked Researcher hands-on workshops I'm running at the moment - but much of the audience is different for these, so it's really not relevant to tell myself that!) .

Incidentally, there was a really interesting conversation (which I didn't feel qualified to contribute much to) about the nonsense female academics have to put up with online; or indeed any prominent females have to endure. It seems that as soon as your level of exposure reaches a certain point - my unscientific guess is, when you've been on TV just once - there will be some idiots who will take advantage of the net's relative anonymity to say unpleasant or creepy things. If this is a subject you're interested in, I'd highly recommend reading about Sara Perry's Gender and Digital Culture project, which is looking to tackle the issue.

So as you can probably guess by now, I'm really pleased that we've reached a tipping point and there's enthusiasm in the academic community for the potential applications of Web 2.0 tools. This is an area lots of librarians are interested in, so I really think it's a great time to offer up your knowledge and expertise to a grateful audience in HE. There are a few institutions doing this, and it seems to be working for all of us.

The ultimate guide to Prezi, updated and refreshed!

A lot has happened since I wrote this post, complete with a Prezi guide created in Prezi itself, in July 2011. I've been the Technical Reviewer for a successful book on Prezi, I've been twice approached by publishers to write books about Prezi (including the 2nd edition of the one I was reviewer for!), I've used it for loads more training and presentations, and the Prezi guides I've written across various formats have been viewed almost a quarter of a million times. (Clearly I'm wasting my time with all this library stuff. :) ) There's also a deluge of comments on the Prezi, many asking when I'm going to update it - because the other thing that has changed, quite substantially, is Prezi itself. The whole interface has changed completely. So here is the ultimate guide to Prezi, updated and refreshed for 2013, with new screenshots, new instructions, additional examples, and an edited FAQ. I hope it's still useful!

The other change that's happened in this time is that Prezi has gone from a little niche presentation tool to something you see a LOT. And many people really don't like it - admittedly some of this comes from people being too cool to get on board with popular trends, but much of it comes from the majority of Prezis being fairly awful... They are made entirely with the presenter in mind (look what I can do!) and not with the audience in mind - and EVERY presentation should be made with the audience in mind. Bad Prezis get in the way of the messages you're trying to get across, rather than support them - and worse still, can leave the audience feeling motion-sickness. It's up to you as the Prezi creator to ensure this doesn't happen! As you can imagine, the guide above contains tips for doing so.

A lot of people expect me to be this mad Prezi fan-boy because I've written these guides, and I've actually had delegates at conferences express disappointment when I've turned up with slides! But I don't use Prezi all the time by any means - it has its strengths and its limitations, and isn't appropriate for every scenario. These days, I use PowerPoint if I want to talk about one idea - something with a linear thread - and Prezi if I've got lots of disparate ideas or themes within the same presentation. That's why I use it for my full-day training workshops (that and the fact that it's a lot easier to make a nice Prezi than a nice PowerPoint - the thought of making 7 hours worth of slides that aren't terrible fills me with dread...). The important thing is you decide whether or not you can get Prezi to work for you, and if so, when. It can be a fantastic way to get ideas across to an audience.

Also, in case you've not seen it, here's 6 useful things which even experienced Prezi users miss, and if you're interested my Prezi profile is here.

Happy presenting!

Creating ambient awareness of the Library as authoritative source

 

I've recently become a columnist for Library Journal, along with several others, as part of an Advocates Corner feature all about library marketing and advocacy. Here's where you can read the first of my columns, about the increasingly important practice of marketing with video. The second one went online last week - you can read it here.

It's about creating ambient awareness of the Library as authoritative source - the reason it doesn't say that in the article itself is that it's a much better way of putting it than I could come up with myself! The particular phrase comes from Valarie Kingsland, as part of this tweet responding to the article (see more response below).

The central tenet of the article is something I first grasped when Terry Kendrick explained it to me - that it's very hard to get anyone to take an action as a result of any one-off piece of marketing, and that it is this unrealistic expectation which leaves so many library marketers disappointed. You really have to build an awareness of what you do over time, so you're the first thing people thing of when they DO need your services - rather than expecting them to drop what they're doing and run to the Library when they see your tweet / poster / email / leaflet or whatever... Hence the title of the column - marketing libraries is like marketing mayonnaise, in that no one sees an ad for Hellman's Mayo and rushes out to buy some, but when it comes to the time when they need mayonnaise, Hellman's are foremost in their minds because they see so many ads and promotions. Read the article to see what I'm on about!

The reaction to the piece was fantastic, and I'm really pleased to see how many people really 'got' it. I've documented a small selection of it on Storify.