Twitter tips for improvers

Here's a new set of slides I've just uploaded to my Library's slideshare account:

Tips for Twitter IMPROVERS

from

University of York Library

I think the key to good feedback in a workshop is probably 10% about the content, 10% about the delivery, and 80% about whether it is pitched at the level the participants expect and require. That's probably an exaggeration but you get my point. I've blogged on here before about how I run sessions around Web 2.0 and academia for the Researcher Development Team at York, and in the last couple I've really felt for a small number of participants who were at a stage beyond the level I was pitching at. The workshops are introductions so participants literally set up, for example, a Twitter account from scratch - so anyone who is already past that point but wants to know about content and tone, is doing far too much thumb-twiddling for my liking, until later in the session.

With all that in mind, as of next academic year we're reworking the workshops, and in each case I'll run one 'A beginner's guide to' type session and one 'Improvers' type session, so people can get exactly what they need out of the workshops. We didn't have time to arrange that for this terms' workshops, so I produced the slides above to send on to participants of my introductory workshop, for those who wanted to go further. In January when the next set of workshops run (I don't do any in the Autumn term, because AUTUMN TERM), I'll flesh this out into a proper interactive 1.5 hour session.

Have I left anything important out? One of the things I love about Slideshare is that you can update and reupload slides over the same URL, so you don't lose that continuity (and your statistics). So if there's anything you'd add to this, let me know in a comment, and I can eventually make a new and improved version to put online in place of this one.

My advice to Tweeters: ignore advice to Tweeters...

I think guides for tweeting well are most important for organisations - it's key that companies, businesses and public bodies get this stuff right, and they often don't. For individuals though, I'm increasingly of the mind that unless you specifically want Twitter to DO something for you which it currently isn't doing (and the slides above are aimed at researchers who specifically want to grow their network in order to find more value in it), it's not worth reading 'how to tweet' guides (of the kind I used to write myself) and trying to change how you approach it. There's plenty of good advice to be had in these, but it's not necessary to follow any of it - apart from not being unpleasant or otherwise making people bad about themselves. If you want to tweet about your lunch every day, why should you stop doing that just to retain followers? I think it's better to be yourself and have a group of followers who are prepared to put with that, for better or for worse...

Number of followers isn't an end in itself. A smaller group of engaged followers who want to interact with YOU is far better than a huge group for whom you have to put on any kind of show. So while when writing in print it's important to adopt a style appropriate for the medium, I consider Twitter to be much closer to spoken communication. As long as you're prepared to deal with the consequences, why not just be yourself?

Can you use Twitter for Academic teaching? Yes, here are some examples

I have read, and contributed to, an awful lot of writing online about Twitter in HE. Social networks in general and Twitter in particular are increasingly accepted as a valuable part of the academic world. If you want to know about how to use Twitter for communication, for building reputation, for research, then Google will provide you with endless hours of reading. However, using Twitter in teaching seems to be far more tricky and ambiguous. There are a lot more people asking 'Can we use Twitter in academic teaching, and if so, how?' then answering that question. Interestingly, there's a lot more info out there in using it in the school classroom than on using it in the University seminar room, lab, or lecture theatre.

With that in mind, and to make the most of a real edtech zietgeist happening at the University of York at the moment, I put together a 1.5 hour workshop for academics, as part of a series I'm doing for the Learning & Teaching Forum. I really enjoyed putting this together because I learnt a lot, and spoke to a lot of academics doing really interesting things with tweets.

The biggest issue in this area seems to be that you can't make students sign up for the platform, so how do you make sure no one is excluded if you're providing key info via Twitter (without you having to duplicate everything)? The first answer is embedding a Twitter stream in the VLE - there is a full guide on how to do that (with BlackBoard) in the handout which accompanied the session (embedded below). The second answer is projecting a hashtag onto the walls during teaching. Chemistry at York is, for some reason, always at the front of the curve with social media, and one of the things Simon Lancaster does is have a back-channel running on big screens during lab-sessions, using Tweetbeam, so that students who don't wish to sign up for Twitter can still get the benefit of seeing other students' tweets (and also pictures shared by Simon). I really liked this idea - I liked the ceding of control, the high risk of it, and I like the fact that the students don't abuse the trust, and take the opportunity instead to contribute enthusiastically and productively.

Anyhow, here are the slides from the workshop - I hope if you're reading this you find them useful. If you're an academic and want to chip in via the comments with how you utilise Twitter, that would be great; if you're an information professional and you also run these sorts of workshops, I'd love to hear from you too.

Using Twitter in Academic Teaching from University of York Library

Using Twitter in Academic Teaching by University of York Information

The key to good marketing is to promote one thing at a time

If you've got a great idea, don't dilute it. Simplicity results in better traction for your idea. You need to give people one idea at a time, so they can grab onto it, digest it, and see how it relates to them. Not only that, but the simpler the idea, the more likely it is for people to share and pass it on. Think about the really successful online writers, like Seth Godin. He's made a career out of taking single concepts, focusing on them one at a time, and getting a bajillion hits to his blog as a result. Once people buy into his one-key-thing-at-a-time approach to ideas, they're then more likely to buy into him as a concept, and push his (more complex) books up the best-seller charts.

So, keeping things simple isn't dumbing down. It's providing people with an easy way-in. That's just good marketing. Much of marketing is to simply get people in the door - THEN you can give them a whole variety of reasons to say inside.

Most of the readers of this blog work in the information profession, like I do. This means we have a complex sell. Library services are myriad, but your promotion must be in bite-sized chunks. Libraries are complicated, but your marketing must not be. The secret to good communication is to market one thing at a time.

Here's an example of a poster promoting a library. In theory, it ought to be good. It looks okay, uses a nice font. But more importantly, it tells you about all sorts of amazing library services! What's not to like? How you can resist this?

But actually, this poster doesn't work. There's too much going on, it does not provide an easy way in. You're relying on people grabbing on to the part that relates to them, and then taking an action (coming to the Library) because of it - in most cases, that's too big a leap of faith. You're much better off dividing that list up into individual posters, and putting them in the most relevant areas for their specific target groups. So for example this message, even though it's only one useful thing instead of many useful things, is a much more powerful piece of marketing:

Then you make ANOTHER poster to cover another aspect of the original:

Or you can take multiple concepts but tie them together into one easily-digestible, relate-able, shareable package:

Finally, if you really want to put several library services into the same piece of promotion, you can do this and STILL have the one simple message for people to take away. In the example below, you're saying to people that the library is a welcoming place, that they can come in and use the wifi and enjoy the cafe, without being judged for not using the books and journals. But you're also listing all the other things they MIGHT do if they so desire. As I said above, much of marketing is to simply get people in the door - then you can give them a whole variety of reasons to say inside.

So remember, keep it simple. Market one thing at a time. It WILL yield tangible results.

(All of these posters are available on my Flickr account via an Attribution Creative Commons licence. Note that it's NOT a 'no-derivs' or 'non-commercial' license - in other words if you can find a use for these ideas, but want to change and adapt them to your own purposes, feel free to do so.)

Import your floorplans into Prezi to create an interactive map

A couple of years ago I wrote about some interactive maps we'd made of the Library, which we used for induction and teaching - they went down very well. The students are much more engaged by a slick Prezi than a tired PowerPoint, and it's also very practical to have information about the library geographically located in a map, rather than in linear slides. So the maps worked really well as stand-alone web objects to be viewed independently by students and staff, as well as actual materials for live presentations and workshops. You can read the post - Student Induction, Libraries, Prezi, and Interactive Maps - here; it also contains an embedded Prezi map, with which to compare the new version I've created below.

In 2012 we tried to improve the maps a little, including embedded a lot of videos in them - things like the virtual tour, but also information at the point of need, for example '1 minute on... how to photocopy and scan' next to where the printer/scanners are on the map.

This year, we did something I've wanted to do from the start, which is import floor plans to Prezi and create the maps based on those. Previously we simply didn't have good enough floor-plans in a format I could use - hence having an outline of the Library buildings (drawn by someone in the Digital Library team), somewhat awkwardly divided up by me using lines and boxes. Now though, we have a MUCH better interactive map, the basis of which is an imported PDF of our floor plans.

Here is the generic map we display on our Info for New Students page (as always I'd recommend going into Full-Screen mode to view this - press the Start Prezi button then once it loads, click the box icon in the bottom-right corner):

We experimented with various ways of representing the different floors: separate maps for each floor, or one map but with box-outs containing the other floors, for example. In the end we opted for making the ground floor plan of the overall building take up most of each ground floor, but with the other floors contained within the same space. (That doesn't make much sense; you'll see what I mean if you look at the map.)

Unexpected benefits

Once again the response from the students was really good. Quite a lot of our induction talks happen as part of wider introductions to the course, from academics, the Student Union, Careers office etc - just the fact that we aren't using PPT and they all are makes the students sit up and take notice. They've often not seen Prezi before so are impressed by the ability to zoom in on different parts of the Library and talk about them. It really does have more impact, and make people more aware of what you're saying about the Library, than a PowerPoint presentation. (And I say that as someone who still likes and uses PPT a lot, including for a lot of teaching.)

That is the expected benefit of using Prezi, but each year another benefit that occurs is the map instigates conversations with the academics. People from the Departments we're presenting in come up to us and want to talk about the Prezi - they're often impressed by it, and they appreciate the fact that the students took notice of it. I really do think I've found it easier to work with departments after they've seen me using Prezi; it serves as a jumping off point / builds bridges. (Bit of a mix of metaphors there but you get what I mean!)

If you want to try making your own interactive map, here's how

The process we followed at York was this:

1. Open a new Prezi and edit the template so it reflected our branding
2. Import the floorplans as a PDF. When you import as a PDF each page of becomes a seperate object on the canvas, to be manipulated: picked up, shrunk, stretched, etc
3. Stretched the overall top-down view of the Library so it was absolutely massive - after all, everything else has to fit inside it
4. Placed the individual building plans within the stretched top-down view
5. Annotated the maps with further information by simply double clicking anywhere on the canvas to type
6. Put in photographs to give the audience a better idea of where they were in the building
7. Embedded YouTube vids at all appropriate places (this is very easy with Prezi - you just need the video's URL)
8. Saved a copy - individual Academic Liaison Librarians then took the generic map and made bespoke versions for each department
9. Made different versions, by copying the maps, to suit specific needs - so edited the 'path' (the order in which the Prezi moves through all the text and pictures on the canvas) to make e.g. 5 or 6 key points only for a 10 minute presentation, or every single thing on the map for the stand-alone web version ..

An example of a different version of the map (as in point 9) is this iteration I made for my History of Art PG students, with subject-specific information added and non-essential path-points taken out:

We also use Prezi for some teaching but not all. So for my History of Art 1st years, with whom I have an hour on Texts and an hour on images, I use PowerPoint for the Finding Texts session, and Prezi for the Finding Images. The latter was created using a Prezi template - these are really good if you need something nice looking in a hurry. It took me around 2 hours to turn my predecessors PPT into the Prezi you see there.

Non-York examples

Here are other takes on the interactive map:

• Pendlebury
• All Saints
• Bodleian Social Sciences
• City
• North Saffordshire
• Royal Holloway .Rop

If you have examples I can add me list, or any comments or questions, let me know below!

Making your message stick - presentation skills for information professionals

On Tuesday the 12th of November I'm running a workshop on presentation skills in London. So many of us have to do presentations now, and it makes a big difference if you feel confident about it, and know some tips and tricks to make presenting easier and more effective. I'm really looking forward to it - it's the first time of doing this outside the British Library, where it's gone down really well. We'll be covering how to make lovely PowerPoints (even if you have to use a dreaded template), how to make your audience remember the things YOU want them to, tips for presenting itself, an introduction to Prezi and a bunch of other stuff too. You can read some of the kinds of things we'll be talking about in this 10 non-standard tips for public speaking post  and this presentation on making presentations...

It's hands-on, at PCs. The details, including a booking form, are here.

One of my favourite ever pieces of feedback came for this course (it was unsolicited, too):

What I enjoyed so much about the presentation workshop:

 1.      Expertise in the subject matter

2.      Relevant and highly useful information: presented and practiced

3.      Clear and engaging presentation style

4.      Professionalism with a great sense of humour, no hidden agenda

5.      Dedication to collaborative professional development, to high standards, to excellence

... so I promise it'll be good! :) Hope to see you there.

Ned