Tech Guide

10 online tools I've found useful in 2010

Other stuff I'm still using from last year includes wordpress.org, the KING of blogging platforms! And Slideshare of course, I'm using that more and more. Photofunia I still occasionally use if I want to put a photo into some kind of interesting context with the minimum of fuss. Flickr creative commons for images. iGoogle is still the starting point for my web use - I find being able to log into any PC in the world and find the same home-page, with all my bookmarks etc, very helpful. Pbworks wikis are ace - you can set one up for anything, even if it's just to have your own 'in the cloud' storage space. And finally Twitter - it's just over a year since my first ever Tweet, and it's arguably the single most valuable tool I use, I think. It's great for a million and one reasons - if you're an Information Professional not currently on there, I too used to be a big skeptic but trust me, it's worth it.

This is the final pre-Christmas blog post, so, have a good one! :)

- thewikiman

How to use Prezi really well

I'm loving using slides to disseminate stuff at the moment, so I've re-written and updated my Prezi FTW post and produced a new top ten tips on creating a great presentation with the online zooming software. Also, I used it as an opportunity to really really hard with the slide-deck and experiment with a slightly different style.   (And put in a little bit of library pride on the final couple of slides.) :)

edit: since these slides were created, Prezi has improved some features and made some changes - including a Theme Editor. This means point 2, about choosing your colour scheme early and the fonts / colours not being mix-and-matchable, is no longer quite as true...

How to use prezi and WIN - feel free to share / use this.

View more presentations from Ned Potter.
For more in-depth information, including a Prezi guide in Prezi itself, see my ultimate guide to Prezi.

Prezi as grand canvas

Since the original Prezi FTW guide I've used Prezi in a new way. Rather than just creating a presentation on a blank background, I've started trying to use an image as the canvas, and superimposing all my text, graphics etc onto that image.

Here is the interactive library map I created for the New Professionals Information Days:

Everything you need to know about technology and working in libraries on Prezi

As you can see it's designed to be used interactively by the viewer, rather than navigated through in linear fashion - everything highlightable is clickable. I think this makes more of the unique properties of Prezi versus PowerPoint - increasingly, I don't think it's worth using Prezi over really nice slides unless you exploit some of these types of capabilities.

In Edit view the Prezi looks  like this:

My Prezi as seen in edit view

All those blue boxes are Hidden Frames, and hidden frames are what makes each bit highlightable (and clickable on). It's really easy to do.

I think this has loads of potential. You could do maps, plans, desks anything with a top down view really. Because Prezi writes directly and transparently on to whatever the surface of the canvas is (as opposed to having to create a text-box with a white or coloured background, for example) you can add text to anything which doesn't already have text on it. So for example you could take the full size version of this picture (from www.sxc.hu):

Some notes arranged on a desk

...and write text of varying sizes on all the little bits of note-paper, making full use of all the different angles, etc etc. You get a nice cohesive top-down view, and then you get to zoom in and read all the intriguing pieces of text individually. Or you could use an old fashioned painting as your canvas (imagine a 19th century oil-painting of a lake) and then zoom in with extreme close-up of some modern water-skiers on there, for some Banksy style anarchy (but subtler)!

So I'd encourage anyone to experiment with the Prezi as Grand Canvas idea. Good luck!

- thewikiman

Everything you need to know about technology to work in libraries

I've given a couple of talks on technology in libraries recently. Here's roughly what I said. (Or, more accurately, roughly what I intended to say, :) ) In modern librarianship you can do so many jobs, such a diverse array of roles which are salaried by the library; actually very few threads run through all of them. Over the course of the two New Professionals Information Days we've had more than 150 delegates through the door, and there's very little in common between ALL the roles we do or aspire to do. Certainly not books.

'Problem solving' is probably a thread which runs through most roles, 'people' is another. But really technology is the only thing that unites pretty much all the jobs we Information Professionals do. So, it's incredibly important to be comfortable with it. By technology I do mean hardware (PCs, scanners, iPads etc), but to a greater extent I mean software, platforms, social media, the internet and all that it entails.

Technology, when used well, is at the heart of the revolution libraries are currently under-going. Already well under way is the change from libraries as 'book wharehouse' to libraries as something much more dynamic and fluid, led by the information-seeking needs of our users. As New Professionals, we will soon become custodians of that change: we need to be ready.

If you think about a timeline of the world, and a timeline of libraries, the two have not been changing at the same rate. Libraries have been bobbing along in a very similar fashion for quite a long time, with not much in the way of drastic change between the library of Alexandria, and the libraries of 30 years ago. Suddenly, however, they're changing more in the last 30 years than arguably in the whole of the rest of their history put together. And of course, that seismic shift has its heart in technology.

Let's imagine a library has stood on this spot since the 1890s. Imagine a 30 year old man, like me, goes into this library in 1890 - he can expect a certain look, a certain feel, certain types of resource. If you took that man and forced him to travel though time, and placed him in the 1920s, he'd be all at sea. The world, and society, would be almost unrecognisably different. A World War would have been and gone, there'd be telephones revolutionising communication, cars all over the roads, JAZZ happening in clubs! Along with much else that would be almost unimaginable to our 1890s 30 year old. But this library - this library would probably look and feel much the same. Jump forward another 30 years - society has leaped again. The Roaring Twenties have been replaced by the Stepford Wives era, the straight-laced 50s. Technology has moved forward. Another World War has devastated much of Europe. Once again, our 30 year old's head would spin with all the changes. But this library is mostly unchanged - the types of resources are much the same. Fast forward another 30 years, to the 1980s. Society is permissive and developed in a way which would shock our 30 year old. Technology has moved on so much that not only has man landed on the Moon, but he's become indifferent to the idea of bothering to do so again. The Cold War hangs over the world. Computers are becoming common. A 30 year old from the 1950s would find the 80s a culture shock, to be sure. Yet he'd have little or no trouble using this library; the resources would look mostly familiar.

Finally, jump forward the final 30 years to now. Of course, the world is very different. But - and perhaps I'm being naive here - I think the 1980s 30 year old could slot into society without too much difficulty - it's not a cosmic leap forward in many respects. Similarly, as 30 year old now I could slip back into 1980 and not be totally lost. But the library would be completely unrecognisable! Suddenly the flat line of library development has shot upwards and gone off the chart. Technology has moved on dramatically in all areas of society - but much of the day-to-day effects of this are to do with how we access information. With how much we value information. With how we live now in an information economy. The internet has changed everything, including the library. Technology rules the library, it has shoved books to one side. People have always needed to access information, and libraries have always strived to provide access - but now the vessels for that information are changing. Librarians are increasingly becoming early adopters of new tools, platforms, and skills. Public perception, however, has quite understandably been unable to keep up with this change. It lingers behind, envisaging the library much as it was in the 50s, the 20s, or the 1890s.

So it is our job as the information professionals to equip ourselves with as much knowledge of the new as we can, whilst respecting what our predecessors have achieved. Because we newer professionals may not have that long to wait until we start actively start shaping the future of the profession. In fact, it's already happening.

It used to be said that what you learn in your Library Masters would last you five years before the information became outmoded. Now it's said to be just two years; this profession changes fast. Similarly the technology is evolving all the time - all this presentation can do is provide a snapshot of what is used in 2010 (and how we use it). I spoke to loads of my peers to crowd-source the information contained in this presentation, and they all stressed how they go to conferences, read blogs, subscribe to mailing lists and read professional publications, in order to keep up with what is going on. No one ever reaches a plateau of technological know-how in libraries, that they can afford to remain at indefinitely. As glib as it sounds, professional development never really stops.

All roads lead to technology eventually. All ROLES need technology eventually. If the job you want next doesn't require any technological expertise, chances are the one after that will. But even if your dream job doesn't use technology, it's actually very hard to get far enough up the pay-grades to get that job without going for some tech-related jobs. You can't afford to lose out to other more tech-minded people, because so many of the new roles and positions that are being created in libraries relate to the research, implementation, evaluation and development of various technologies.

As I've said before, it's more of a careers climbing wall than a careers ladder in this profession - there aren't always hand-holds directly above you. Those sideways or diagonal excersions often involve technology. For example if you need management experience, a great way to get that is from a project. Projects are often externally funded. External funders love to invest in the newest, most exciting things. The newest, most exciting things often involve technology.

Another point my peers repeatedly stressed when I was researching this, was how important interpersonal skills are. So much of what libraries do is collaborative these days - you have to be able to get on, to get on. Raw technical skill is not enough on its own - you need to be able to communicate effectively too. The TV stereotype of the computer whizz-kid who sits in the basement of an organisation, anti-social and belligerent, but kept on because HE'S JUST SO DAMN GOOD, would never happen in the library. He'd get to the end of his 6 months probation and his line-manager would say, I'm sorry, you're out. It doesn't matter how good your ideas are if you can't communicate them to your peers effectively.

A final word on technology. If you're scared of people, it'll be very difficult to sustain a career in libraries. You may be better off getting out now. If you're scared of technology, that's okay. We can help you! You need to immerse yourself in it - because the fear comes from unfamiliarity. Take away the unfamiliarity and you'll take away the fear. Just use different types of library related technology all the time, until you become comfortable with it. Learn to use social media platforms or presentation software even if you don't need to use it right now. Go on a course on one of the Office suite. Read the manual of your camera and start doing more sophisticated things with it. Just throw yourself into it.

Eventually, you get to a state where you're comfortable enough with technology generally that you're not afraid to take on ANYTHING new that might come up. And this is necessary because, as we've said, change happens fast in this industry. You need to get to a state where you're unphased by the idea of taking on some new platform or direction. It's all very well learning how to use one piece of kit - that's like learning directions from here to the railway station. Much better than that would be to learn where the railway station is, then you can get to it from anywhere...

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The above was from the last New Professionals Information Day for this year (and with MSU closing, who knows when there will be another one) so I can make my presentation materials properly available.

I used Prezi again, but in a different way this time. The canvas became an interactive map – I asked the delegates whereabouts in the library they’d like to work, then navigated to that part of the map and zoomed in on the desk in that ‘room’ to read all about the relevant technology. I designed it very much as an online object, able to stand-alone and be used without me wittering on in the background, so check it out below – just click on a part of the library you want to know about.

As ever, Prezis work better on full-screen. Feel free to embed this wherever you’d like – it’s available under Attribution-NonCommercial-Sharealike Creative Commons licences. And if you have any corrections or suggestions to make, let me have them!

The famous comedian, the library, and the thoroughly modern echo chamber success story!

It's not all bad news and problems in the world of the echo chamber, sometimes things work out really well. One such success story had escaped my notice until today (apologies if you already know about this and it's old hat). Frank Skinner is a comedian and broadcaster. He wrote an article for the Times entitled Sorry, the demise of the library is well overdue. I am militantly anti-the-Murdoch-empire, and the article is behind the Times paywall, so I don't want to encourage anyone to give any funds to the evil cabal (who knows, they may well find their way into Fox News's coffers) - so why not read this response to the article, in the Guardian, instead? Anyhow, the response in the library community was typified by Phil Bradley's piece - sniffy of Skinner's worth as a cultural commentator and dismissive of his views. I can understand that. My personal reaction was different, however - I really like Frank Skinner,and I listen to his Absolute Radio show (in podcast form) every week. Moreover, I know from having read both his books that he is a: extremely intelligent (I think people assume his qualifications are honourary ones bestowed on a famous person - but no, he did an MA in English Literature, he used to be a teacher, and his is very articulate) and b: a really, really good writer.

Like Seth Godin's before him, Frank's piece was worrying for two reasons - firstly the factual inaccuracies (he said books probably carry diseases - this is a column to order in the Times, remember..) and secondly the fact that his views were probably representative of many (libraries have no role in the modern world). It's not enough just to say he's wrong (which, regardless of my personal appreciation for him, I can see that he was) - we have to address the fact that he speaks for a lot of people.

I tried to do something about it, as an advocate of the #echolib approach to responding to attacks on libraries (ie don't just talk to other librarians about how awful it is). My efforts were, admittedly, pretty lame, but I tried. I emailed Frank via the radio show and explained that his views of libraries were one-dimensional and out-of-touch with reality. I provided an analogy with people's views of him - because he did laddish comedy in the 90s and wrote Three Lions, many people think he is a lad with only blokey, basic humour to offer. He can do that, but he's got a lot more to him than many give him credit for. That, I said, is like libraries - we're known for books, and we DO do books, but we also do a lot more than the causal observer would realise. With that parallel in mind, I said in the email, perhaps you could visit a library this week, see what they're really like, and talk about it on air?

Anyhow, no doubt the show's producers weeded out the email long before it ever reached Frank Skinner, as it's hardly primte-time Saturday morning entertainment fare to read out on air. Elsewhere in the library world, someone did something a lot better - someone wrote Frank a letter. There's some details here - a Westminster resident called Don Mackenzie wrote to Frank, explained why he thought Frank's views on libraries were misinformed, and then invited him to Church Street Library to see for himself. And Frank accepted! This isn't even a librarian taking action, it's a library-user - library champions really are worth their weight in gold.

a pic of Frank Skinner in a library

The best bit of this story is what happens next. Frank Skinner wrote another piece about libraries for the Times, this time entitled: Why I’m on a new page with local libraries – it was my ideas that were dog-eared, not the places themselves. #WIN! In the piece, Skinner describes his fears about accepting the invitation because he was worried he'd be proved wrong, and then his eagerness to actually BE proved wrong when he reached the library. He goes on to basically be converted to the cause. Here's a quote:

The library had loads of computers. The general feel of the place was a cross between a clean, efficient secondary school and a cybercafé. No one was whispering. With the staff’s encouragement, I actually joined the library, and proceeded to choose a book. I wanted Tony Blair’s memoirs but that had already been stolen so I opted to reread Nineteen Eighty-Four. At last, George Orwell fans can reclaim the Big Brother franchise.

The smiling lady on the front desk pointed towards a machine on the wall. I put my newly issued card in a slot, scanned the book and got a slip showing the return date, which doubled as a perfect bookmark. I’m already seeing that date as a target. I work better with a deadline. Incidentally, I can return the book to any library in the borough and, you guessed it, renew it online.

I'd urge you to read the whole thing - and you can, because he's put the whole thing on his website. Yes that's right, it's not exclusively behind the Times paywall. The original piece was, mind you, but the retraction was not. How cool is that? Not only has this achieved the key echo chamber escape (that eluded us with Godin, Newsnight, KPMG et al) of the same audience reading the good stuff about libraries which originally read the bad stuff, but a BIGGER audience has read the good stuff because Skinner thought it important enough to put in the News section of his own web-page. Not only that, but I think a converted library skeptic is actually better news for the profession, overall, than if he'd never written the original article!

I really can't tell you how happy this whole thing has made me. :) Skinner has justified my faith in him, libraries have enjoyed a positive media narrative because of the whole incident, and many of our strategies for escaping the echo chamber have been shown to work wonderfully well!

w000000000t! That's all I can say. This also relates to the point that I keep harping on about whenever I'm given a platform - all we need to do is ensure that people can make an informed decision as to whether or not to use their libary. Not everyone needs libraries, that's fine. As long as people know what we do and can make up their own mind. Frank Skinner's opinion was based on a lack of understanding of modern libraries - when he obtained that understanding, his opinion changed. We need to do this, again and again, with everyone.

The Echo Chamber problem IS one we can all solve!

- thewikiman

Libraries & Stealth Advocising!

I'm afraid this post has a bit of a 'here's what I did, how cool is that' feel to it, but it's sort of unavoidable if I'm to share what I learned...

Stealth Advocising: creating material for library advocacy, but packaging it in something of intrinsic awesomeness so that non-librarians will be interested in it anyway - thereby extending its reach and escaping the echo chamber. Stealth advocising is the Trojan Horse of library advocacy.

The Background

Recently I've been thinking about the 'libraries and the echo chamber' problem a lot. (What a surprise!) Coincidentally, I also read that Lorcan Dempsey thinks the 'found flickr' style of slide-deck (which is what I normally do - I know it as 'zen-style slide-decks': full-slide images, one point per slide, the image being a visual metaphor of some kind for that point) is dead or dying. Then I saw NoteandPoint, a site devoted entirely to showcasing lovely presentations. The slide decks on there were sooo far ahead of what I normally do, it really made me think.

The Concept

All of this came together with me thinking a: I need to experiment with a different style of slides, to keep ahead of, or at least up with, the game, b: I've been meaning to contextualise my 'essential advice for new professionals blog post' into a slide deck for ages because it would be easier to digest and disseminate that way and c: wouldn't it be cool to make a deck so attractive it gets onto NoteandPoint because of its aesthetics, and then surreptitiously rights public misconceptions about librarianship at the same time! It's stealth advo-cising! Subliminal advocising, even! Because people will be viewing the presentation as a sort of cool object of PowerPoint beauty, without realising they're actually absorbing library advocacy! W00t!

This idea could apply to a lot of things. Make something which is cool enough of itself for people to want to share it, and it just happens to be about libraries too. What would result, if it worked, would be huge reach beyond your normal sphere, and people beyond the echo chamber learning about libraries. A good example of this in the past was when LibraryMan and David Lee King's Library 101 video got onto BoingBoing - that took more resources to create than most of us could realistically aspire to, but ANYONE can make a slide-deck.

The execution

Last week I created my slides, entitled If you want to work in libraries, here are ten things you need to know. I prioritised form just as much as function - this meant compromise, such as not saying as much as I wanted to in some slides, and dividing one slide up into 2 different ones because I only had 9 main slides. I wanted 10 because 'here's 10 things you need to know' is snappier than 9 - titles are really important. I made it short and easily digestible. I found a nice texture from Flickr (CC, of course), cropped it and re-coloured it to work as the background. And I used icons from the newly discovered icon-finder site (thanks Phil!)  to be graphics in roughly the same place each slide. The end result was a deck built for echo escapism - it is pretty, and although there are compromises on content they are necessary to help it achieve wider dissemination - less stuff, but seen by many more people, = #win. It's concise, honest, makes important points I'm always making, and will hopefully put off as many people as it entices into librarianship. No point in people entering this profession labouring under misapprehensions.

The deck

Here it is:

What happened next

All I can say is, this went waaay better than I expected! I wrote a blog post yesterday asking people, how do I get this slide-deck beyond the echo chamber? Almost exactly 24hrs later, thanks to a mixture of the suggestions people gave me on Twitter and on the blog, and just trying stuff at random, here's some of what has happened:

Screen-grab of three Prospects Tweets

Pic of a tweet

Pic of a tweet

Pic of Slideshare

Pic of an email

Pic of Slideshare

Pic of slideshare

The combined reach of those Twitter feeds alone is over 6000 followers, NONE of whom follow me and so were inaccessible to me otherwise. And all I did was just ASK them to tweet it - that's all there was to it! Why have I never done this before? The Prospects Twitter person in particular was really helpful and engaging, and got my feedback on other stuff they were doing online at Prospects, and tweeted links to my Essential Careers Advice post and my Prezi on libraries and technology.

The Slideshare featuring thing is amazing, because every time anyone goes to the homepage they can see an attractive presentation, check it out, and are fed pro-library propaganda through a straw while they do so... As they said in the email screen-grabbed above, they receive thousands of uploads each day - the only way they even know my presentation existed in order to put it as a Feature on the homepage was because it got into the Hot on Twitter section as one of the most tweeted about Slideshare decks in the world for that morning so,thank you to everyone who tweeted and re-tweeted the links! The pictures above show just the #echolib busting stuff - it was also picked up on by loads of library people too and I'm really grateful.

Another thing worth noting is that, at the moment, if I type 'I want to work in libraries' into Google, the first four entries I get are this presentation. (Same with typing in 'if you want to work in libraries'.) I know Google personalises results but even so, that's pretty good - I'd rather people got my opinions on the truth of working in libraries than some out-of-date stuff that perpetuates the misconceptions, stereotypes and so on.

The numbers

At the time of writing, just 24rs since being uploaded to Slideshare, the presentation has been viewed 2611 times, linked to via bit.ly 345 times, embedded in 18 people's sites and blogs, tweeted 69 times, downloaded 13 times, shared on Facebook 48 times, liked on Facebook 66 times,  favourited 10 times on SlideShare and even received 7 votes for Slideshare's World's Best Presentation Contest 2010!

WOOF!

To put that in context, the next most viewed presentation I've ever submitted to Slideshare has less than 1000 views, and that's EVER - let alone in 24hrs. So stealth advocising undoubtedly increased my reach exponentially, and hopefully it enlightened many of those new viewers as to what libraries are all about.

Your turn?

So, how else can we apply the stealth-advocising principle and help libraries escape the echo chamber? Suggestions in a comment please, or better still, make it happen and post a link to it here! :)

- thewikiman