A book about Prezi

 

Mastering Prezi for Business Presentations, by Russell Anderson-Williams, has just been released by Packt Publishing.

I have an interest in this, because I served as one of the two Technical Reviewers for the book. Check it out, I even get a little bio in there!

About the book

As the name suggests the book is aimed at people giving business presentations - but basically all of it is applicable to anyone wishing to progress their Prezi skills to the next level. What I really like about it is it's written by someone from a proper design background, so there's a lot of technical stuff which is really handy if, like me, you quite like designing multimedia things but have no real idea what you're doing. The sections on using audio and video are really good, and Russell certainly knows a lot of tips and tricks which were new to me. He really gets to grips with the potential of the software, and it's very engagingly written.

About being a technical reviewer

The way the process works with this particular publisher, is that they send you each chapter basically as soon as it has been written. You're encouraged to use the comments facility of Word to go into as much detail as you can, suggesting changes and improvements or highlighting the bits you think work really well. There's also a questionnaire for each chapter, which includes questions like 'what do you think the next chapter should be' and so on. You send back the chapter and the questionnaire, they pass it on to the author along with the other reviewer's comments, and then you get sent the next one or two chapters once they're done.

It's an odd process because you want to be doing a good job as a reviewer and actually making constructive suggestions, so you want to add as many comments as possible - but at the same time you don't want to be finding fault where there is none, and the fewer comments you make the more complete the chapter is already, which is a good thing. So the balance is a hard one to find.

I was doing this around the same time I was finishing off my own book, and I have to say I would have found it very difficult to work like this - showing people what I'd done as I went along. I'm the kind of person who likes to have anything creative more or less complete before showing anyone - and that includes having all the chapters drafted, for context! Facet asked for one chapter early on in the writing process (to check I could actually write) but then let me get on with it thereafter till it was a completed draft. At this point they said they could send it off for proofing, indexing etc - or they could get it reviewed. I asked for it to be reviewed, and specifically asked if Antony Brewerton could review it; I'm really glad I did as the extremely helpful comments he came back with led me to actually restructure the book quite significantly, moving content around and adding some stuff in.

All in all reviewing this Prezi book was enjoyable. Sometimes I found it hard to turn around the work in the time the publisher wanted, and I never really had a sense if what I was doing was actually useful - I asked for feedback but I was told they'd be in touch if there were any problems, so hopefully that means there weren't any. The best part of it was definitely getting to read a great book! There are loads of really useful tips I've adopted, and my recent Prezis are much better than my earlier ones because of it.

One thing is certain - I much prefer this kind of reviewing than critical reviewing for publication, and when I get asked to do that I always suggest someone else to take it on. Knowing what goes into writing a book means I could never really criticise anyone else's knowing they might read that criticism, so a review from me is of no use to anyone...

Good presentations matter

Last week I was involved in a CPD session at our staff festival, aimed at people interested in presenting at events and writing for publication. My colleague Julie Allinson did the publications part - she recommended Mike Ashby's guide to writing a paper (PDF). I did the presentations bit, and it was based on a mixture of a recent LibMarketing slideshow on making good PowerPoints, and advice about public speaking that I'd previously written or read. It's worth a look particularly if you haven't already seen 'Good Slides Matter', because it refers to some research behind what works and what doesn't in multimedia learning, and advises how to build presentations accordingly. There's also some SUPER-ADVANCED MEGA TIPS at the end... :)

Good presentations matter from Ned Potter

Thanks to @girlinthe for drawing my attention to the multicolor search engine - a brilliant tool! Try experimenting with putting in the two main colours of your library brand - you can then do away with templates entirely.

- thewikiman

10 top tips to build momentum in online communities

 

There are more and more communities online - working with people is great, and now it is easy, too. Anyone can create a network, or a movement, or a collaboration. But what works well and what doesn't?

I was originally going to present on how to build momentum in online communities at Online last year, but I ended up not having time to attend and this has been sitting in my drafts folder ever since. I'm going to put this out there and see if there's any more tips people would like to add.

As a bit of background, I've been involved with a few projects that involve online communities in one form or another:  the Library Routes Project,  Buy India a Library, and most relevantly LISNPN, the New Professionals Network. Crucially I've also been involved in at least one project which hasn't worked out, so I've had positive and negative experiences from which to put together these tips.

3 to 6 are basically about people, 7 to 9 are about promotion, and the others are general logistics stuff.

1. The first month is crucial, so work like a madman/woman

The word 'month' is flexible here, but basically the time around the launch is so, so important to building momentum which can be self-sustaining thereafter. It's worth delaying the launch of a new network / community / project until you know you (and your team - see below) have time to dedicate to making it work.

2. Stagger new developments

As much as its tempting to launch your new project in its final, ninja-level awesome state, if you can bring in new developments and ideas over the course of the first few months, this really helps keep up momentum. New things re-engage people, and make them more likely to share links to your project via their existing networks.

3. Assemble a team

Working with other people is BRILLIANT. They'll think of things you haven't thought of, spot potential you hadn't considered, and save you from embarassing or costly mistakes you hadn't forseen. (Or is that just me?) A team of people also means more natural advocates for the project, and more support for the community itself.

4. Empower the members

Trying to control any kind of online space is SO 2005. You're better off giving power and responsibility to the whole membership, rather than trying to micromanage everything. Once your project launches, accept it is going to have a life of its own and try and encourage that. Empowered members are engaged members - they're more likely to feel the kind of ownership which gets them more involved.

5. Have a horizontal hierachy

Very closely related to number 4- as much as it is important to have people acting as administrators in an online space, it's better if people aren't waiting on you (or whoever is nominally in charge) to make things happen. So allow people to edit the online space, to set up their meet-ups, to contribute resources, etc etc.

6. Utilise champions

Word of Mouth Marketing - it can't be beat! If the right people talk to the right networks, that's a far more effective way of spreading the word than doing it all yourself. Find people who love the project, and give them all the information and tools they need to spread the word more widely.

7. Disseminate online - everywhere!

This obvious but there's a really important underlying point here, which it took me AGES to learn - promotion works best if people find out about something in more than one way, and more than once. It's very rare that a single event will have a massive effect - so, a single ad in the perfect journal, or a single blog-post guesting on the perfect blog; you'd think they'd cause a massive amount of people to check out your online community, but they won't. It's actually people seeing the same thing in a variety of sources they trust and value that makes people actually DO SOMETHING - i.e. click a link and have a look at a post or a website. This is why strategic marketing works so much better than one-off-promotion - what Terry Kendrick would call a 'series of touches at the right times' result in positive things happening.

To take a really simplified example - if someone tweets a link to a blog post with a title which doesn't inspire you, you'll probably ignore it; but if 4 or 5 other people you respect RT it, you'll probably think it's worth checking out anyway, and have a look.

8. Use mailing lists

I'm not a fan of mailing lists and don't subscribe to any, but a lot of people do and whenever stuff like LISNPN got promoted on JISCmail lis-serves, there was always a huge increase in clicks on the site and people becoming members. I think it's literally because there's no gap between finding out about something and seeing it in the flesh - you just click the link and your there. For that reason, it's good to link to an intersting page!

9. Avoid print, or at least don't rely on it

I've found the opposite of 8 to be true with 9 - articles in printed publications just don't seem to bring people in. I'm sure it helps in a small way (it continues the series of touches described in number 7) but there's a massive drop-off in direct action resulting from a print-article, probably because there's no link to click so the half-interested never think of it again, and the quite interested don't remember to go back later on when they're at a computer.

10. No one wants to be first onto the empty dance-floor so you need your ducks in a row before you launch

For LISNPN, we got 50 people as members BEFORE we launched, and made sure the forum was populated with some introductory posts etc. After that, for the first month we had an average of 636 page views a day and 10 people signing up per day - that was sufficient to create self-sustaining momentum thereafter.

People are drawn to stuff which is already happening; they don't want the responsibility of making it happen themselves...

- thewikiman

A guide to networking for new librarians

I was really pleased to take part in the Annual programme for the ALA's New Members Round Table, last week - it was a webinar and the whole thing was recorded. You can watch and listen to it online here (it opens in Adobe Connect) - I talk about the 'What' of networking (starting around the five-and-half-minute mark) and finish things off with the 'Why' (around 42 minutes) - in between the How, Who, Where and When are covered by Loida Garcia-Febo, Courtney Young, JP Pocaro and Pat Hawthorne respectively.

Huge thanks to Bohyun Kim for inviting me to present - it was nice to take advantage of the technology to do something with the ALA without having to be at the conference in the US, and I enjoyed the webinar a lot. Appropriately, I made a few connections at the event and found it to be good networking experience.

Being forced to define networking for the purposes of the talk, and take a step back and look at what it means and involves, was a revealing experience, in particular because it made me realise how much of what I think about having a brand can apply to networking. In particular:

• Networking, like developing a brand, is a means to an end and that end is opportunities to do interesting or fun things - you meet and connect with people who expand your horizons, expose you to new ideas, and collaborate with you to do cool stuff. (Unlike brand networking is also an end in itself - it's just fun to talk to nice people.)
• If developing a brand is a natural byproduct of pursuing your professional interests in as networked a way as possible, then developing a network is a natural byproduct of the same thing, really.
• Related to the above: in my experience it's easiest to develop a network by positioning yourself as part of the dialogue in librarianship and contributing, than for example saying 'I'm going to make X connections' and actually setting out specifically to develop a network or market yourself .

I find my network (essentially: you lot) to be THE single most useful thing in my professional life, and in the webinar I reflected on a clear delineation (marked by the 2009 New Professionals Conference) of pre-networked-Ned and networked-Ned - all the interesting things have happened in the latter period. I could neither have written my book nor got my current job without my network. So a: thank you! And b: if you're wondering about taking the plunge and networking more, it's worth it. Becoming part of something bigger is a great thing.

- thewikiman

6 useful things Prezi can do (which even experienced users miss)

I keep discovering new things about the presentation software Prezi. Asking around, it seems lots of other users didn't know about some or all of these either, so with that in mind I thought I'd draw your attention to 6 useful things. Got any more? Leave them in a comment...

1. Upgrade to the educational licence for free if you are a student or work for a University

All you need to do is go to Upgrade on the Prezi site, and stick in your university email address (.edu or .ac.uk etc). As a result of the upgrade you get more storage space (quite useful), the ability to substitute the Prezi logo for one of your own (could be useful for institutional branding of Prezis) and the ability to keep Prezis private (very useful, particularly from a teaching point of view - you don't want students to see the presentation until it's ready!). Well worth doing, I think.

2. Hold down shift when drawing frames and hidden frames to maintain a perfect 4:3 aspect ratio (trust me, this one is REALLY useful!)

This is completely brilliant. I use LOADS of hidden frames in my Prezis, to ensure the viewer is shown exactly what I want them to see in the order I want them to see it. However, when you draw a frame or hidden frame which isn't the (usually 4:3) aspect ratio you're using to present - in other words, when the frame isn't the same shape & proportions as a monitor or projector screen - then other stuff can creep into the frame and slightly ruin all the careful planning.

By pressing shift before drawing a frame, it keeps a perfect 4:3 aspect ratio as you draw it - moving the mouse simply increases or decreases the size, but the shape stays the same. You can in effect create several screens, and populate the screens with content knowing that everything will fit perfectly when you're presenting or when people are viewing the presentation online. I used this technique loads in the new technologies Prezi and the branding Prezi I recently created. The result is: better looking, more cohesive prezis.

3. Save your Prezi to a USB stick

I realise most of you will know this one, but I wrongly assumed it was an 'upgraded licence only' option for ages, so thought I'd flag it up here. It's very much worth doing because a: you aren't relying on an internet connection, b: if you've got embedded YouTube videos (and there is an internet connection) they'll still play and c: it enables you to use a clicker to move the presentation along without having to stand by the PC and use a mouse or the keyboard - you can't use a clicker with a web-based Prezi, for some reason.

When you click 'download' you get a ZIP file - you can extract the ZIP to a USB stick but make sure you take all the files and folders with you, as you need all of them to play the Prezi back. You can't edit it on the stick, so make sure it's your final version before you download it.

4. Print your Prezi in an actually quite useful way

Pressing 'print' in edit mode saves the Prezi to a PDF - each page of the PDF is a 'screen' on Prezi (i.e each number on your path becomes a printed screenshot). Again, I'd not previously realised this worked so neatly. It means that, for example, for teaching, you could set a simplified path on your presentation, press print to produce a handout of a reasonable length, then put the path back to the full route again. Also, it's the ultimate back-up - if you can't present your Prezi for some disastrous reason, you can present with the PDF instead.

5. Import a PowerPoint presentation directly into Prezi

The easiest way to get started with Prezi is probably to import a PPT and mess around with that. If you have slides you wish to convert, just click Insert > PowerPoint and import them onto the canvas - you can choose all or some of the slides, and have Prezi automatically add a path between them if you like. You can edit the text within Prezi - it's not like importing a PDF where you're stuck with what you have.

I'm not sure there's much point in just pulling in some slides and leaving it at that, but it's a nice jumping-off point to creating something more interesting - and it's a lot quicker than typing all the info from your slides in by hand. Quick tip: the more straightforward the slide, the better this works - it struggles with more complicated stuff.

6. Choose from more than just 3 colours for your fonts

It used to be the case that you chose your theme, then stuck with the three colours you were given. Now you can change any passage of text to one of a huge number of colour choices - type it first, then the options appear above it on the right.

I hope some or all of these are useful.

A newly updated Ultimate Prezi Guide is here (refreshed in May 2013), and all sorts of related materials are available here.

- thewikiman